This document discusses protein energy malnutrition (PEM) in India, which is a major health problem, particularly affecting young children. It defines PEM and describes the different types, including undernutrition, overnutrition, and specific nutrient deficiencies. The document then examines the incidence and causes of PEM in India, including inadequate food intake and infections exacerbating malnutrition. It outlines the classification of PEM and effects on health, growth, and development. In conclusion, it analyzes the high rates of child malnutrition in India and discusses strategies to reduce it, including nutrition programs, economic development, and cross-sectoral partnerships.
The document outlines a training module presentation for middle managers and senior leaders at the Region of Waterloo. It discusses using different vehicles of learning, including self-assessment, interactive training, homework, work groups, discussions with managers, and coaching calls. It emphasizes flexibility in meeting timelines and adjusting the approach based on feedback. It also explains how the trainers' knowledge of the Region allows them to integrate various development programs and make connections to leadership competencies and organizational values.
Difficult People Presentation from 2WA Consulting, Inc.Michael Howes
This document provides guidance on managing difficult people and using situational leadership. It discusses 17 common reasons why people may not do what is expected and solutions to address each reason. It also outlines four types of difficult people and tips for dealing with each. The document then explains situational leadership and the different leadership styles and follower maturity levels. It provides an exercise for identifying an issue with an employee and determining the underlying reason and plan to address it. Lastly, it discusses each leadership style in more detail and when each is most appropriate to use.
This document provides information about several rugby players and venues for the Rugby World Cup tournaments in 2011 and 2015. It includes details about Welsh rugby player Shane Williams such as his name, age, weight, and position. It also provides information about Irish rugby player Keith Wood including his name, age, weight, height, and position. Additionally, it lists venues such as Waikato Stadium in New Zealand that hosted games in 2011 and Wellington Regional Stadium along with their seating capacities. Finally, it provides stats on All Blacks players Sonny Bill Williams and Quade Cooper and discusses two English venues, Sandy Park and St. James Park, that were scheduled to host games for the 2015 Rugby World Cup.
This document discusses parallel structure and its importance in writing. Parallel structure involves using consistent patterns of words, such as words, infinitives, prepositional phrases, and subordinate clauses, to improve writing flow, clarity, balance, and enjoyment. There are five ways to use parallel structure: 1) joining elements with coordinating conjunctions, 2) joining elements in lists or series, 3) comparing elements, 4) joining elements with linking verbs or verbs of being, and 5) joining elements with correlative conjunctions. Examples are provided to illustrate proper parallel structure usage.
This document discusses protein energy malnutrition (PEM) in India, which is a major health problem, particularly affecting young children. It defines PEM and describes the different types, including undernutrition, overnutrition, and specific nutrient deficiencies. The document then examines the incidence and causes of PEM in India, including inadequate food intake and infections exacerbating malnutrition. It outlines the classification of PEM and effects on health, growth, and development. In conclusion, it analyzes the high rates of child malnutrition in India and discusses strategies to reduce it, including nutrition programs, economic development, and cross-sectoral partnerships.
The document outlines a training module presentation for middle managers and senior leaders at the Region of Waterloo. It discusses using different vehicles of learning, including self-assessment, interactive training, homework, work groups, discussions with managers, and coaching calls. It emphasizes flexibility in meeting timelines and adjusting the approach based on feedback. It also explains how the trainers' knowledge of the Region allows them to integrate various development programs and make connections to leadership competencies and organizational values.
Difficult People Presentation from 2WA Consulting, Inc.Michael Howes
This document provides guidance on managing difficult people and using situational leadership. It discusses 17 common reasons why people may not do what is expected and solutions to address each reason. It also outlines four types of difficult people and tips for dealing with each. The document then explains situational leadership and the different leadership styles and follower maturity levels. It provides an exercise for identifying an issue with an employee and determining the underlying reason and plan to address it. Lastly, it discusses each leadership style in more detail and when each is most appropriate to use.
This document provides information about several rugby players and venues for the Rugby World Cup tournaments in 2011 and 2015. It includes details about Welsh rugby player Shane Williams such as his name, age, weight, and position. It also provides information about Irish rugby player Keith Wood including his name, age, weight, height, and position. Additionally, it lists venues such as Waikato Stadium in New Zealand that hosted games in 2011 and Wellington Regional Stadium along with their seating capacities. Finally, it provides stats on All Blacks players Sonny Bill Williams and Quade Cooper and discusses two English venues, Sandy Park and St. James Park, that were scheduled to host games for the 2015 Rugby World Cup.
This document discusses parallel structure and its importance in writing. Parallel structure involves using consistent patterns of words, such as words, infinitives, prepositional phrases, and subordinate clauses, to improve writing flow, clarity, balance, and enjoyment. There are five ways to use parallel structure: 1) joining elements with coordinating conjunctions, 2) joining elements in lists or series, 3) comparing elements, 4) joining elements with linking verbs or verbs of being, and 5) joining elements with correlative conjunctions. Examples are provided to illustrate proper parallel structure usage.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Introduction
Dear John,
I am very pleased to introduce you to Smart SEO Pty Ltd and the digital
marketing services we'd like to offer Htom (www.htom.com.au).
Our digital marketing strategies are designed to increase the websites'
visibility and traffic. Our goal is to improve conversion rate and provide
a return on investment.
We are very experienced and confident in our digital marketing
strategies and the services we provide. Smart SEO are looking to
provide Htom with the following online marketing services:
Services Included
Search Engine Optimisationq
AdWords Managementq
Google Analytics Monitoringq
Personal Account Managerq
Monthly Reportingq
Costings Summary
Monthly Cost
Adwords Procedure $200 Min / 20% of Monthly Spend
SEO Procedure $600
Total Monthly $800
3. SEO Setup
Smart SEO strive to provide a SEO service that will achieve tangible results in a reasonable timeframe. The first step in a SEO campaign is the setup
of the campaign and this is broken up into a range of steps from onsite optimisation, to competitor & keyword research as well as setting up the
correct analytical structures for our future tracking and reporting.
Keyword research & analysisq
Competitor analysisq
Google Analytics setupq
Google Webmaster tools setupq
Google Maps setup & optimisationq
XML sitemap development & submissionq
Robots.txt setupq
Bing Webmaster tools setupq
Disavowing unnatural backlinks that can be causing a penalty orq
unnatural search results
Reviewing inbound links, identifying healthy backlinks and removingq
backlinks from spam sites
Organic SEO
On-page optimisation for targeted keyword selectionq
Page title tagsr
Meta-descriptionsr
Structured page hierarchy, heading tag optimisation (H1, H2, H3)r
Review page content is relevant, original and high quality andr
arrange for new landing pages to be written if required.
Page speed test and advicer
Check page navigational elements are text linksr
Checking for technical errors (missing linked pages – indexed inr
Google) & fix them
Website image optimisation and image ALT tag completionr
(keyword focused)
URL structure review (keyword rich)r
4. SEO Procedure
Smart SEO uses a myriad of SEO techniques to achieve first page rankings. Our SEO procedure can be broken up into three main components, with
an optional 4th component, these are: On-Site Optimisation, Content Writing, Link Building and Location Targeting Optimisation.
On-Site Optimisation
On-Site Optimisation or On-Page Optimisation involves going through
the site and performing changes to improve the organic rankings on
the Search Engines, such as Google. Part of our on-site optimisation
involves changing the headings, title tags, meta data, page content,
links and navigation to provide search engines with relevant and
appropriate content to achieve better rankings.
For example, if you want to rank for “GoPro” then Google needs to see
this keyword” distributed throughout your site. Part of the SEO process
is to increase the amount of times these keywords appear on your site
and to make sure Google considers you relevant for these keywords
and improves your ranking accordingly. The majority of the on-site
optimisation is done on the back-end of the website and is invisible to
the typical user.
Content Writing
The second area that Smart SEO works with is content writing. As part
of our SEO process, and depending on the keywords and competition,
Smart SEO will increase the overall amount of content on your site in
regards to those keywords. Google ranks your site based on its
relevancy to the keywords, and a big factor is the site’s content. The
content that we write will be added to either an “article area” on the
site or within a “WordPress blog” that we would install on your site.
Link Building
The third area of Smart SEO’s optimisation process is link building.
Each link that points to your website, is seen by the Search Engines as
a tick of recommendation. The more links you have pointing to your
site, the more important Google considers your site and the higher it
will appear on Google’s Search Results.
Smart SEO’s link building techniques include the following:
International Directoriesq
Australian Directoriesq
Social Bookmarkingq
Commenting / Bloggingq
Article Directoriesq
Guest Bloggingq
Press Releasesq
Some Paid Directoriesq
Image Sharingq
Video Sharingq
Web 2.0 Backlinksq
5. SEO Procedure cont'd
Local SEO – Optional
As part of our SEO procedure, dependant on whether you’re targeting
local or international results, we may also employ the location
targeting SEO techniques to achieve local results. Our Search Engine
Optimisation does factor in Google Maps and other local search
directories. To appear higher in Google Maps, the following techniques
may be used:
Regular Reviews on Google Mapsq
Photos / Videos on Maps Listingq
Full address and services displayed on listingq
Local Directory Listings builtq
Citation Links Createdq
Smart SEO may also use suburb or location-targeted pages. If you have
a dedicated “landing page” created on your site based on a particular
location and keyword, then it is more likely to rank higher in the
Search Results. Suburb Pages are part of our procedure which will help
you rank higher on local targeted searches.
Inclusions
With all our SEO campaigns your analyst will constantly be in touch,
allowing you to expand your campaign and keep on top of its progress,
you can choose to hear from your account manager as much or as
little as you want, so you’ll always know how your website is ranking.
Our SEO campaigns include:
A personal SEO analystq
An expandable keywords list: more keywords may be added at anyq
time during your campaign
Multiple optimisation strategies, all strategies are employed asq
needed: on site optimisation, content writing, link building, local SEO
Initial keyword ranking reportq
In depth monthly ranking reportsq
Keyword analysisq
Competitor analysisq
Regular updates and recommendationsq
6. Adwords Procedure
Smart SEO provides a full SEM (AdWords) service and is very confident that we can help Htom achieve greater traffic and further conversions.
The information below outlines recommends monthly budget and the steps involved in setting up a successful PPC account for Htom.
Monthly Management of the PPC Account includes:
Account set up – Complete setup of the account.q
Regular Reporting – Reports outline activity are sent regularlyq
Regular Optimisation – Optimise the account to ensure bestq
performance possible
Daily Performance Checks – Check if the campaign is performing toq
target and if not we will make changes to ensure it is
Analytics – Everything is tracked along with Google Analytics toq
ensure conversions are being measured
Conversions – Your campaign is setup and tailored to meet yourq
business’ goals and objectives
Where Google Adwords is
Recommended Daily Budget $60
Monthly Management Fee
$200 Min / 20% of
Monthly Spend
Setup Fee $
7. Proposal
SEO Package & Targeted Keywords
Understanding the Keywords: the following list contains all the
keywords your SEO campaign will revolve around. Next to each
keyword is the current search volume we have taken straight from
Google, the search volume is a great indicator of the competition for
that keyword. Higher search volume generally means the keyword will
be dearer as is require more work to get it ranking.
If you have any questions please don’t hesitate to contact me, all my
details are on the final page of this document.
Monthly Management Fee $600
Keyword Search Volume
Photocopier repairs Sydney
photocopier services sydney
printer repair services sydney
Printer repairs Sydney
Printer repairs + 10 Suburbs
Photocopier repairs + 10 suburbs
Canon printer repairs + 10 Suburbs
Brother printer repairs + 10 Suburbs
Hp printer repairs + 10 Suburbs
8. The Conclusion
The above package has been collated as a result of Smart SEO Pty Ltd’s
research on your industry and online marketing requirements.
Our company prides itself on its honesty and integrity. We aim to not
only provide you with a great service and generate desired results but
also to be completely transparent throughout our whole relationship.
We would gladly take on the privilege of being able to work with you
and your business and we can assure you that consistent effort and
focus on meeting your company’s requirements will be provided.
Helen Tran
Account Manager
Direct Line: (02) 8203 2597
Office Line: 1300 790 796
Email: htran@smartseo.com.au
Website: www.smart-seo.com.au
Smart SEO Pty Ltd
Level 5, 45-47 Scott St, Liverpool, 2170
ABN 80 152 467 224
All prices excluding GST unless otherwise stated.
