2. Objetives
• Find the best Health professionals all around
the world
• Increase the Health professionals
revenue, by increasing the number of
appointments
• For Health services users, be a reliable guide
to find Health professionals at the best price
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3. How we will do this?
1 • Web site
2 • Mobile application
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4. FIRST PROTOTYPE
Web page:
www.healthadvisor.es
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5. You will find the best health option at
any place in the world…
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6. Why don’t you choose the best
professionals…
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7. Great advantages!!!!
• Customers will evaluate the professionals
based in their experiences
• There will be rankings based in customer’s
opinions.
• Health professionals will increase their
revenue getting more appointments
• Big opportunity for publicity
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8. Why don’t you choose the best
hospital…
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9. Or the best Medical Insurance…
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10. Health Advisor is the solution!!!!!
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11. Marketing
tests
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12. Marketing tests executed:
• We choose the Spanish market to execute the Marketing tests
• We wrote opinions in the most important Spanish Health Forums
(We choose the Forums according to the number of users and
opinions).
• We wrote opinions in the most important Spanish Heath Blogs
• We published Advertisements at different Internet Websites
(Newspapers, Health services directories, Advertisements
Websites)
• We launched a campaign at Google addwords (10 Euros)
• We created “Health Advisor” page at Facebook
• We sent 40 mails to different Health professionals
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13. HEALTH FORUMS
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14. HEALTH FORUMS
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15. HEALTH BLOGS
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16. PUBLICITY
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17. PUBLICITY
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18. PUBLICITY
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19. PUBLICITY
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20. FACEBOOK
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21. SENT MAILS
• We sent 40 mails to Health professionals
• We choose a mix of different Health
professionals groups, in order to check which
group of Health professionals could be
interested.
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22. MARKETING TEST RESULTS
• After our Marketing campaign, we get a total
number of 17 registrations in our web page
• The campaign was activated from 24 th
November till 2th of December
• After registration, we asked customers where
did they find HEALTH ADVISOR
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23. MARKETING TEST RESULTS
(Google analytics)
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24. Registered users origin distribution
11% Advertisement
5%
Forums
11%
47% Blogs
5%
Google
Addwords
21% Facebook
24

25. Registered users type distribution
18%
Final Users
82% Health
Professionals
25

26. MARKETING TEST RESULTS
• The total cost of our campaign was 10 Euros
• We get a total number of registered users of
17
• Cost of adquisition per registered user:
17/10= 0.58 Euros
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27. MARKETING TEST RESULTS
• Most of registered user came from published
Advertisements at different Internet
Websites (Newspapers, Health services
directories, Advertisements Websites)
• We should improve Google Addwords and
Facebook campaigns, where we expected to
get more registered users
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28. Thanks!!!
We will try to
improve
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