Social media case study: Vitabiotics

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Find out how social media agency FreshNetworks helped Vitabiotics use social media to learn more about their customers.

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Social media case study: Vitabiotics

  1. 1. Case study: Vitabiotics<br /> Understanding customers with social media<br />@freshnetworks | info@freshnetworks.com | +44 (0)20 7692 4376<br />
  2. 2. Established in the 1970s, Vitabiotics is a leading manufacturer of innovative healthcare supplements<br />Products include Perfectil, Pregnacare, Menopace and the Wellwoman range<br />Vitabiotics market activity extends to more than 65 countries worldwide<br />Vitabiotics<br />
  3. 3. Vitabiotics social media goals<br />Learn more about Vitabiotics customers<br />Help promote Vitabiotics products to the main target market<br />Use customers to trial and test products<br />Encourage discussions about health and beauty for insights<br />
  4. 4. Our solution: Talkperfection<br />As Vitabiotics has no direct sales channel (they sell through preferred suppliers) the company has limited access to customers. <br />We created an online community, called Talkperfection, to address this issue.<br />
  5. 5. Learning more about customers needs<br />Talkperfection contains forums <br />and blogs to help Vitabiotics gain insights into the health and beauty needs of their customers.<br />
  6. 6. Listening to customer questions<br />The site contains a rotating panel of beauty experts who answer members questions, helping Vitabiotics learn about the concerns of their customers.<br />
  7. 7. Providing a space for product testing<br />Talkperfection provides the ideal arena for Vitabiotics to carry out <br />product testing.<br />Comments from the community are then used for new product development.<br />
  8. 8. Talkperfection is a thriving community…<br />13,000<br /> Community members<br />The community continues to grow at a rapid rate enabling Vitabiotics to gain valuable knowledge about their customers. <br />.<br />
  9. 9. with the right demographic ...<br />98%female<br />with an average age of<br />38- the target audience for Vitabiotics supplements.<br />
  10. 10. discussions are providing insights...<br />1000<br />blogs and discussions about health and beauty issues<br />350<br />questions have been asked and answered<br />
  11. 11. www.freshnetworks.com<br />and product trials have become easier.<br />Over 1,000women<br />from within the community apply for each <br />product trial. <br />Each trial has a <br />95%completion rate.<br />
  12. 12. www.freshnetworks.com<br />What our clients think…<br />"We were thrilled with the explosion of new members to TalkPerfection.com that the Perfectil(r) Platinum trial brought in. We were especially happy to see those new members becoming an active part of the community”<br />"The trial survey results and triallists' detailed blog posts gave Vitabiotics valuable feedback and real-life examples of our products delighting customers. We were so pleased with the success of the trial that product trials have become a central part of our strategy for TalkPerfection.com over 2010.”<br />Community<br />?<br />TejLalvani, <br />Managing Director, <br />Vitabiotics<br />
  13. 13. © Copyright FreshNetworks 2009<br />

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