2. A little bit about me…
plus.google.com/+HeadchannelCoUk
Beata Green
Strategy Director, HeadChannel
linkedin.com/company/headchannel
facebook.com/HeadChannel
3. Until recently the most important feature differentiating
a good and a bad website was their design
5. User eXperience…
…involves a person's
behaviour, attitudes, and
emotions towards using a
particular product, system or
service.
User Experience includes the
practical, experiential,
affective, meaningful and
valuable aspects of human–
computer interaction and
product ownership.”
WIKIPEDIA
6. that make some major errors in UX
However we still can find websites
7. Click Here
You can really create a connection with your audience
by putting some thought into the smallest details.
Carefully craft your copy across the customer journey
(from Google search to website and email) to ensure a
consistent tone of voice and extend your customer
service to each and every touch point. Often adding
some informality (and even humour when appropriate)
can turn prospects into customers.
#1 - Clickable areas too small
8. #2 – text blocks too large, and without headings