Why a Powerful Personal Story Can Transform Your Career - PMIWDC Tysons Luncheon Meeting

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This document summarizes a presentation on crafting a powerful personal story and brand. It provides tips on why a personal story is important, how to craft one, and key takeaways. The presentation encourages attendees to define themselves, set themselves apart, establish trust and credibility, engage audiences, and make a strong first impression. It also advertises upcoming events on co-working trials, certification courses, workshops on personal branding and business plans.

Career

© 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Hector Del Castillo
www.hmdelcastillo.com
This presentation may contain copyright material owned by other authors. I have made an attempt to make
proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me
directly so I can attempt to correct the matter.

© 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
What We Will Discuss
• Why a Powerful Personal Story is Crucial
• Tips To Craft a Powerful Personal Story
• Key Takeaways
• Q & A

Excited to attend #PersonalBrand #story session
@PMIWDC #Tysons meeting w/ @hmdelcastillo
http://bit.ly/pmiwdcmtg1124
Tweet The Following

“As we look into the next century, leaders will be
those who empower others.”
- Bill Gates

Key Takeaways
• Defines who you are1
• Sets you apart2
• Establishes credibility and trust3
• Engages your target audience4
• Makes a powerful first impression5

Project Management Day of Service
(PMDoS)
Monday, January 18, 2016
Join us to make a difference in our community one project
at a time.
Sign up: www.pmdos.org/volunteer
Like: http://bit.ly/fbpmdos Follow: @PMDoS16
Organized by Project Management for Change, a 501(c)(3) nonprofit organization

Upcoming Activities
14-Day Co-WorkingTrial
Mondays through Fridays, Launch Workplaces -Tysons
Mondays through Fridays, Launch Workplaces - Gaithersburg
Connect with entrepreneurs, share ideas and equipment, and learn from experts to
keep your business on the right track.
Contact: mfitzwater@launchworkplaces.com Visit: http://launchworkplaces.com
For more information, contact Hector Del Castillo at hector@startupcentr.al.

Upcoming Courses
Certified Product Manager Certification Prep Course
Monday and Tuesday, December 7-8th, Launch Workplaces -Tysons
Join this course from the 280 Group to advance your career in product management.
RSVP: http://bit.ly/cpm1215
Certified Product Marketing Manager Certification Prep Course
Wednesday and Thursday, December 9-10th, Launch Workplaces -Tysons
Join this course from the 280 Group to advance your career in product marketing
management.
RSVP: http://bit.ly/cpmm1209
For more information, contact Hector Del Castillo at hector@280group.com.

CreatingYour Own Business Plan
Challenge
by Hector Del Castillo
Make smarter decisions, get better results
A challenge for entrepreneurs and business owners who want to craft a
justifiable business plan to successfully fund or pivot their business.
Nov - Dec, 2015
Powered by MakeMe
Learn more: http://bit.ly/bizigntbpc915

Crafting and BuildingYour Own
Business Plan Challenge
A challenge that walks you through the steps to create or improve your own
business plan.
Nov - Dec, 2015
Powered by MakeMe
Learn more: http://bit.ly/bizigntpbc915

© 2015 H. Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
Thank You
Summary: http://bit.ly/pmiwdcho1124
Presentation: http://bit.ly/pmiwdc1124
Hector Del Castillo, CPM, CPMM
Transforming products to wealthTM
www.hmdelcastillo.com
linkd.in/hdelcastillo
@hmdelcastillo

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MarketingHQ Conversation Marketing

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Thanks to everyone who participated in this webcast from the Association of International Product Marketing and Management (AIPMM). Introduction Several research studies have found that it takes our minds less than 9 seconds to form a first impression when meeting someone new. In business interactions, first impressions are crucial. A negative first impression can be nearly impossible to reverse or undo. Building your own professional brand helps you create a meaningful, powerful impression on everyone you meet. This is why it is important to establish your own professional brand to advance your career. This discussion will help you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career and where you want to go next. This discussion identifies steps to create and build your own professional brand to make a great first impression, expand your professional network, and connect with others who may need your expertise and abilities. About the Speaker Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies by building and directing high performing product teams, improving core business processes and establishing strategic partnerships. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, or trainer to companies that want to grow by strengthening their product portfolio and creating new revenue streams. Upcoming Events For more information regarding this topic or certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo. About AIPMM The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. Need Assistance? Contact me to set up a free initial consultation session. Let me know how I can help you grow your business, grow your product team, or create and build your own brand. I look forward to hearing from you. Regards, Hector Del Castillo http://linkd.in/hdelcastillo

Webcast: Why Create and Build Your Own Professional Brand

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