Do you wonder where to start using powerful marketing analytics you’ve heard about?
We describe a half dozen marketing analysis case studies, with case studies, including: marketing programs effectiveness (a.k.a. marketing ROI), sales reporting and sales planning, product profitability analysis, customer profitability analysis, price elasticity analysis for one or several products, and sales commission planning. All the cases were done with spreadsheets without macros.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Richard Petti