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GET PAID TO
SPEAKhow the industry works
People have
been getting
paid to speak
for a long time.
Some are celebrities
Some are athletes
Some are retired politicians
And some are none of those things.
They are
authorities who
get paid for what
they know.
That could be you.
First - how the industry works.
* The meeting industry is the eighth largest in the U.S.
National Speakers Association
There is more than ONE way
to get paid
1. Keynote Speaking
(also called the “plenary”)
* 84% of meeting planners hire external speakers.
Tagoras
2. Conference Workshop
- seminars at conferences that run
concurrently (“breakout” or “concurrent”)
3. Training
- skill development seminars for companies,
associations and not-for-profits
- a process to help a team reach
decisions and create a plan
4. Facilitation
5. Platform speech
- you get paid by back-of-room sales
https://
hughculver.leadpages.co/
25-little-known-ways-
slideshare/
https://
hughculver.le
adpages.co/
25-little-
known-wa...
Next, you need to know
where the work comes
from…
Associations
Most associations require members to earn education
credits every year this means their events are typically
...
Corporations
Corporations have an on-going need for staff training
and often have regional and national events either for
...
Not-For-Profits
Even small, local not-for-profits need facilitation of planning
sessions, staff training and even executive ...
Speaker Bureau
Bureaus are private companies that secure bookings for
speakers in return for a commission. With an “exclus...
Now that you know
how the industry
works…
You need to establish your authority
(there are four steps)
Establish Your Authority
Identify a market segment that has a real need
you understand.
1
Establish Your Authority
Identify a market segment that has a real need
you understand.
Define a topic area (as narrow as p...
Establish Your Authority
Identify a market segment that has a real need
you understand.
Define a topic area (as narrow as p...
Establish Your Authority
Identify a market segment that has a real need
you understand.
Define a topic area (as narrow as p...
The speaking industry allows
you to teach, entertain, inspire,
and serve in a very unique
way.
Your job is to earn your
position in the industry.
If you are willing to do the work,
the rewards will be great.
https://
hughculver.leadpages.co/
25-little-known-ways-
slideshare/
https://
hughculver.le
adpages.co/
25-little-
known-wa...
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Get paid to speak - how the industry works

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Learn how the speaking industry works, how speakers get paid, and what you need to get paid to speak. There are three SlideShares in this series:
How the industry works.
How to choose a topic that sells.
How to get hired.

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Get paid to speak - how the industry works

  1. GET PAID TO SPEAKhow the industry works
  2. People have been getting paid to speak for a long time.
  3. Some are celebrities
  4. Some are athletes
  5. Some are retired politicians
  6. And some are none of those things.
  7. They are authorities who get paid for what they know.
  8. That could be you.
  9. First - how the industry works. * The meeting industry is the eighth largest in the U.S. National Speakers Association
  10. There is more than ONE way to get paid
  11. 1. Keynote Speaking (also called the “plenary”) * 84% of meeting planners hire external speakers. Tagoras
  12. 2. Conference Workshop - seminars at conferences that run concurrently (“breakout” or “concurrent”)
  13. 3. Training - skill development seminars for companies, associations and not-for-profits
  14. - a process to help a team reach decisions and create a plan 4. Facilitation
  15. 5. Platform speech - you get paid by back-of-room sales
  16. https:// hughculver.leadpages.co/ 25-little-known-ways- slideshare/ https:// hughculver.le adpages.co/ 25-little- known-ways- slideshare/ Download your copy Get 20 MORE ways to get Paid to Speak 1. Industry associations 2. Corporate event 3. In-house training 4. Conference workshop 5. Emcee at conference 6. Service clubs 7. Lunch and learn 8. Business networking groups 9. Special interest groups 10. Webinar for client 11. On-line course 12. Speaker bureaus 13. Education institutions 14. Facilitation 15. Platform speech 16. Toastmasters 17. Seminar companies 18. Live on-line seminar 19. Showcase event 20. Public seminars 21. Host a conference 22. Membership 23. Video on demand 24. Pn-line course 25. Cruise ships Send my free guide
  17. Next, you need to know where the work comes from…
  18. Associations Most associations require members to earn education credits every year this means their events are typically well attended.
  19. Corporations Corporations have an on-going need for staff training and often have regional and national events either for staff and/or clients.
  20. Not-For-Profits Even small, local not-for-profits need facilitation of planning sessions, staff training and even executive coaching.
  21. Speaker Bureau Bureaus are private companies that secure bookings for speakers in return for a commission. With an “exclusive” agreement all bookings go through the bureau. “74% of meeting planners use speaker bureaus” Tagoras
  22. Now that you know how the industry works…
  23. You need to establish your authority (there are four steps)
  24. Establish Your Authority Identify a market segment that has a real need you understand. 1
  25. Establish Your Authority Identify a market segment that has a real need you understand. Define a topic area (as narrow as possible) where you can become the authority. 1 2
  26. Establish Your Authority Identify a market segment that has a real need you understand. Define a topic area (as narrow as possible) you where can become the authority. Create (and promote) consistent high-value content that helps your target audience. 1 2 3
  27. Establish Your Authority Identify a market segment that has a real need you understand. Define a topic area (as narrow as possible) you where can become the authority. Create (and promote) consistent high-value content that helps your target audience. Get really, really good at delivering your solutions live in front of an audience. 1 2 3 4
  28. The speaking industry allows you to teach, entertain, inspire, and serve in a very unique way.
  29. Your job is to earn your position in the industry.
  30. If you are willing to do the work, the rewards will be great.
  31. https:// hughculver.leadpages.co/ 25-little-known-ways- slideshare/ https:// hughculver.le adpages.co/ 25-little- known-ways- slideshare/ Download your copy Get ALL 25 ways to get Paid to Speak 1. Industry associations 2. Corporate event 3. In-house training 4. Conference workshop 5. Emcee at conference 6. Service clubs 7. Lunch and learn 8. Business networking groups 9. Special interest groups 10. Webinar for client 11. On-line course 12. Speaker bureaus 13. Education institutions 14. Facilitation 15. Platform speech 16. Toastmasters 17. Seminar companies 18. Live on-line seminar 19. Showcase event 20. Public seminars 21. Host a conference 22. Membership 23. Video on demand 24. Pn-line course 25. Cruise ships Send my free guide

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