Final street money

Group:KINN|Free&MarketingSystem|2014
Group Presentation KINN
Ambedkar Sharma
Anjan Bhattrai
Balachandar Jayaraman
Eunju Shyn
Jeremiah SISB
Lakshmana Kumar Anandan
Oluwasola Michael Akingbesote

Introduction
 Rue du Fric - virtual real estate game
 Developed by Beemov
 Players have to buy land, deploy houses and generate
money
 It is played on a scalable isometric map

Business model – Three Party Model
Third Party
Rue du FricPlayers

Business Model
Rue
du Fric
LIDL
Players/customers

LIDL
 Greater publicity through advertisements
 Publicity through word-of-mouth
 Increased consumer traffic at stores.

Rue De Fric
 Can expect an increase in user base ( word-of-mouth in
gamer community , possibly outside too )
 Promotional efforts of LIDL will contribute positively to the
user base too.
 Revenues pumped up by revenues from ads.
 Can partner up with more businesses to provide
discounts to players, thus bringing in more advertisers
and players

Players
 An account with RDF gets the
user access to the game and
discount coupons depending on
user activity.
 They get a sign-up bonus of 100 credits for creating an
account.
 They are rewarded with credit points for every referral
brought to RDF.

Players
 User can redeem 2000 credits for 10 Euros from the
partnering store ( LIDL )
 Top players are recognized and rewarded by RDF.
 Users get loyalty credits for playing frequently.

Marketing Mix
Marketing
Mix
Price
Place
Promotion
Product

Product
 Rue Du Fric game is the product.

Place
Marketing
Mix
Price
Place
Promotion
Product

Place
 Multiple platforms are available
for playing
 Multi-browser Compatibility
 Players are classified based
on their location

Marketing Mix
Marketing
Mix
Product Place
Promotion
Price

Price
 User plays for free, no costs involved.
 Saves money at LIDL.
 Value – financial & personal

Promotion
Marketing
Mix
Price
Place
Promotion
Product

Promotion
 Online and at Stores

Master budget
MASTER BUDGET for Rue du Fric - Three-Party Model
For the next 18 month
NUMBER OF PLAYERS Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. April May June
Number of Players 5000 5500 6000 21000 30000 37000 41500 43120 56000 75600 100000 142000 143000 144000 147508 151016 154524 158028
paying users (5%of total) 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
No of advertiser 1 5 7 15 16 17 20 22 25 30 35 40 42 44 45 47 50 61
CASH INFLOWS Jan. Feb. March April May June July Aug. Sept. Oct. Nov. Dec.
Payment by advertising company 5,000 € 25,000 € 35,000 € 75,000 € 80,000 € 85,000 € 100,000 € 110,000 € 125,000 € 150,000 € 175,000 € 180,000 € 189,000 € 198,000 € 225,000 € 235,000 € 250,000 € 305,000 €
Total cash inflow 5,000 € 25,000 € 35,000 € 75,000 € 80,000 € 85,000 € 100,000 € 110,000 € 125,000 € 150,000 € 175,000 € 180,000 € 189,000 € 198,000 € 225,000 € 235,000 € 250,000 € 305,000 €
CASH OUTFLOWS
Flexible Resources:
bank fees (paypal costs) 100 € 450 € 630 € 1,050 € 1,120 € 1,190 € 1,400 € 1,540 € 1,750 € 2,100 € 2,450 € 2,520 € 2,646 € 2,772 € 3,150 € 3,290 € 3,500 € 4,270 €
Server cost 799 € 799 € 799 € 799 € 799 € 799 € 799 € 799 € 799 € 799 € 1,598 € 3,196 € 3,196 € 3,196 € 3,196 € 3,196 € 3,196 € 3,196 €
Designer costs 7,404 € 7,404 € 7,404 € 7,404 € 7,404 € 7,404 € 7,404 € 7,404 € 7,404 € 7,404 € 14,809 € 29,617 € 29,617 € 29,617 € 29,617 € 29,617 € 29,617 € 29,617 €
Development costs 3,075 € 3,075 € 3,075 € 3,075 € 3,075 € 3,075 € 3,075 € 3,075 € 3,075 € 3,075 € 6,150 € 12,300 € 12,300 € 12,300 € 12,300 € 12,300 € 12,300 € 12,300 €
Maintenance costs 8,118 € 8,118 € 8,118 € 8,118 € 8,118 € 8,118 € 8,118 € 8,118 € 8,118 € 8,118 € 16,236 € 32,472 € 32,472 € 32,472 € 32,472 € 32,472 € 32,472 € 32,472 €
Committed Resources:
Admin salary 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 € 4,547 €
Office rent 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 € 4,800 €
Manager's salary 1,000 € 1,000 € 1,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 € 2,500 €
Other office costs 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 € 950 €
Interest paid (received) - € 163 € 127 € 95 € 81 € 48 € 17 € 208 € 177 € 160 € 231 € 145 € 145 € 145 € 145 € 145 € 145 € 145 €
Advertising costs 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 € 1,000 €
Total Cash outflow 31,793 € 32,306 € 32,950 € 34,338 € 34,394 € 34,431 € 34,610 € 34,941 € 35,120 € 35,453 € 55,270 € 94,047 € 94,173 € 94,299 € 94,677 € 94,817 € 95,027 € 95,797 €
Net cash flow this month 26,793 €- 7,306 €- 2,050 € 40,662 € 45,606 € 50,569 € 65,390 € 75,059 € 89,880 € 114,547 € 119,730 € 85,953 € 94,827 € 103,701 € 130,323 € 140,183 € 154,973 € 209,203 €
FINANCING OPERATIONS
Opening cash 5,000 € 43,207 € 70,901 € 77,952 € 118,614 € 164,220 € 214,789 € 280,179 € 355,239 € 445,119 € 559,666 € 679,396 € 765,349 € 860,177 € 963,878 € 1,094,201 € 1,234,384 € 1,389,358 €
Cash invested (withdrawn) - € - € - € - € - € - € - € - € - € - € - € - € - € - € - € - €
Cash available before short term financing 21,793 €- 35,901 € 72,952 € 118,614 € 164,220 € 214,789 € 280,179 € 355,239 € 445,119 € 559,666 € 679,396 € 765,349 € 860,177 € 963,878 € 1,094,201 € 1,234,384 € 1,389,358 € 1,598,561 €
Opening loan 65,000 € 65,000 € 35,000 € 5,000 € - € - € - € - € - € - € - € - € - € - € - € - € - €
Cash used or provided by short term financing @8% - € - € - € - € - € - € - € - € - € - € - € - € - € - € - €
Borrowing repaid - € 30,000.00 € 30,000.00 € 5,000.00 € - € - € - € - € - € - € - € - € - € - € - € - € - € - €
Ending loan 65,000 € 35,000 € 5,000 € - € - € - € - € - € - € - € - € - € - € - € - € - € - € - €
Ending cash 43,207 70,901 77,952 118,614 164,220 214,789 280,179 355,239 445,119 559,666 679,396 765,349 860,177 963,878 1,094,201 1,234,384 1,389,358 1,598,561

Master budget
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Number of Players
Number of Players

Master budget
0
50000
100000
150000
200000
250000
300000
350000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Payment by advertising company
Cash Inflow

Master budget
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Ending cash
Ending cash

Thank You
!

Final street money

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