Presentation for Event class

1. INVESTIGATION MAP
Kealy Mathews, Holly Grbich,
Ceara Burkhardt, Stella Nguyen

2. BIG DAY OUT
Kealy Mathews
• One day music festival
featuring big artists such
as Kanye West, RHCP,
Nirvana and Foo Fighters
• Was active from 1992-2014
• Located in the big cities of
Australia & here in
Auckland
• Was 16+

4. REVISED RESEARCH
QUESTION
What social and economic impacts did Big Day Out
have on the host community?
What economic impacts did Big Day Out have on the
host community?

5. REVISED
PRESUMPTION/HYPOTHESIS
I presume attendees went for both the musical and
social aspect
I presume as humans are naturally social, they attend
events for both the music and social aspect

6. Big Day Out
This website provides the general facts of Big Day Out music
festival, therefore is useful for my study as it is my main source of
information about the event. The site gives an overall brief
description of the event including what it was, where it was held,
the history of it etc., giving me a better understanding.
Wikipedia. (n.d.). Big Day Out. Retrieved August 2, 2017,
from https://en.wikipedia.org/wiki/Big_Day_Out
The end of the Big Day Out is the end of one-day festivals
This website talks about the cancellation of Big Day Out and one-
day festivals as a whole. Big Day Out was one of Australia’s most
popular one-day music festivals, but the drop in ticket sales
caused the cancellation of this event. This site is useful to me as I
learn why the event was cancelled, and therefore the economic
impacts this cancellation brought upon the host communities.
Amerena, T. (2014). The end of the Big Day Out is the end of one-
day festivals. Hang up your singlets. Retrieved August 2, 2017,
2017, from https://www.theguardian.com/culture/australia-
culture-blog/2014/jun/26/the-end-of-the-big-day-out-is-the-end-of-
one-day-festivals-hang-up-your-singlets
Big Day Out NZ- Facebook
This Facebook page is an outlook of Big Day Out in New Zealand
from a customer point of view. Pictures, videos and posts on this
page give a view from a different perspective as well as seeing
what customers thought of the event, the cancellation etc. It was
(when active) a great way of advertising the event, finding
current information and communicating with other festival goers.
Facebook. (n.d.). Big Day Out NZ. Retrieved August 2, 2017,
from https://www.facebook.com/pg/BIGDAYOUTNZOFFICI
AL/posts/?ref=page_internal
The Economics of Music Festivals
This site discusses when and why music festivals became
more about the money than the music. This gateway is
useful to me as my research question is based on the
economic impact that festivals have on their host
communities, so this proves a possible impact.
Clark, K. (2015). The Economics of Music Festivals. Retrieved
August 4, 2017,
from http://www.huffingtonpost.com/kelsey-clark/the-
economics-of-music-festivals_b_7056508.html
Entertaining Business: The Impact Of Music Festivals
This website discusses the overall impact that music
festivals have. It mainly focuses on 'Coachella', however, I
am able to further understand the possible impacts that Big
Day Out may have on the host communities. This benefits
my study in helping me to answer my research question.
Bosse, R. (2015). Entertaining Business: The Impact Of Music
Festivals. Retrieved August 4, 2017,
from http://businessjournalism.org/2015/06/entertaining-
business-the-economic-impact-of-music-festivals/

7. WEBSITE
The Economics of Music Festivals
This site written by Kelsey Clark
focuses on the economics of music
festivals and when they became
more about the money than the
music. She believes that although a
‘profound financial effect on the
local economy’, attendees no longer
get what they did back in the day,
despite paying approximately 2x the
amount.
Clark, K. (2015). The Economics of
Music Festivals. Retrieved August
August 4, 2017, from
http://www.huffingtonpost.com/
kelsey-clark/the-economics-of-
music-festivals_b_7056508.html

8. The economic impact of music festivals
This article talks about the economic impact that music
festivals have on the host community. This can help me
further in understanding the possible economic impacts
Big Day Out has on the host community.
Tohmo, T. (2005). Economic impacts of cultural events on
local economies: an input–output analysis of the Kaustinen
Folk Music Festival. Tourism Economics.
Trade mark registered: Sponsorship within the Australian
Indie music festival scene
This article discusses the impact of branding and
commercialization on Australian music Indie Festivals,
including Big Day Out. This is beneficial for my study as it
looks into some of the economic impacts in Big Day Out,
which will help me to answer my research question.
Cummings, J. (2010). Trade mark registered: Sponsorship
within the Australian Indie music festival scene. Journal of
Media and Cultural Studies.
Reconciling cost–benefit and economic impact assessment
for event tourism
This article will help my study as it further looks into the
economic impacts of events on the host cities. It discusses
the beneficial effect on both consumers and producers, as
well as visitor expenditure.
Barry Burgan, T. M. (2001). Reconciling cost–benefit and
economic impact assessment for event tourism. Tourism
Economics.
Rethinking Music Festivals as a Staged Event
This article looks at the event manager perspective
and the stresses that events bring, especially when
having to come up with competitive strategies in
order to keep the event running and successful. This
article will help toward my study as I can look into
the event manager point of view when it came to the
cancellation of BDO.
Shane Pegg, I. P. (2010). Rethinking Music Festivals as
a Staged Event: Gaining Insights from Understanding
Visitor Motivations and the Experiences They
Seek. Journal of Convention & Event Tourism.
The Economics of Music Festivals
This article will benefit my investigation as I will get
an insight of the economics of music festivals as a
whole- the growth in numbers of festivals, and
therefore the increase in time and money that comes
with.
Frey, B. (1994). The Economics of Music
Festivals. Journal of Cultural Economics.

9. JOURNAL ARTICLE
Sponsorship within the Australian
Indie music festival scene
This article from Joanne Cummings
discusses the impact of branding and
commercialization on Australian
music Indie Festivals, including Big
Day Out. Cummings believes the
promoters took major financial risks
in organising this event.
Cummings, J. (2010). Trade mark
registered: Sponsorship within
the Australian Indie music festival
scene. Journal of Media and
Cultural Studies.

10. ACTION PLAN
• Week 4: Learn how to
create an iBook-possibility
of it or having to change
to video report. Get
through readings. Start on
final report.
• Week 5: Get through final
report and start adding to
Mahara page.
• Week 6: Final touch ups on
final report/ Mahara page
as a whole.

11. GROUP DISCUSSION
• “Having only one impact means you can have your
full focus on it and hopefully result in a better
outcome”
• “I’m interested to see the outcome of your study
and what results you’ll have”