The document discusses two conceptual music videos. The Travis Scott "Butterfly Effect" video mainly focuses on conceptual imagery of butterflies throughout to match the song's theme. It also includes some performance elements and conventions of the genre like fast cars, women, and alcohol. The second video by RAF featuring several artists takes the form of a runway show, with a single theme and also includes performance elements from the artists.
2. TRAVIS SCOTT- BUTTERFLY EFFECT
• This video is mainly conceptual with
hints of performance in it.
• Throughout the video he had images
of a butterfly, keeping the song and
the video on one theme
• It follows the conventions of the
genre, as it has fast cars, girls and
alcohol.
3. RAF- ASAP ROCKY, PLAYBOY CARTI,
QUAVO, LIL UZI VERT, FRANK OCEAN
• The whole music video follows the one
theme of being like a runway show.
• There are elements of performance in
the video from the artists.
