Grow your business consultancy

Consultancy
1http://www.growyourbusiness.club

We offer a proven, 4 step process:
With our consultancy service,
©CopyrightFraserJ.Hay2016
http://www.growyourbusiness.club
Fraser J. Hay
Founder | Grow Your Business®
1. AUDIT 2. THE PLAN 3. EXECUTION 4. REVIEW
PROGRESS IS GUARANTEED
OR YOUR MONEY BACK

Choose The Areas You Require Help With?
Select one, some or all areas

1. The Audit

Comprehensive indepth study
• the Current Situation and the Progress to date
• management systems, reporting and Key Performance
Indicators
• your cash flow position, how to improve it and how to
determine a marketing budget
• target market – prospects, clients, and advocates/JV
Partners
• all marketing communications and collateral
• all products, pricing, payment and collection terms
• the sales process – from lead generation to fulfilment
and delivery
• your website and online marketing strategy
The 1st Step of our Consultancy Process…
…is the FULL AUDIT

Outcome
Outcome: Clear understanding of requirements and a
mutually agreed list of Priority Action Points. This helps to
ensure clarity & manage expectation. Progress is made,
and value recognised/achieved
The 1st Step of our Consultancy Process…
…is the FULL AUDIT
Our audit eliminates prescriptive advice. We
manage expectation by making no false promises,
agreeing mutual accountabilities and by identifying
what’s holding you back and preventing you from
achieving your goals and objectives.
AGREED
WRITTEN
PRIORITY
ACTION
POINTS

2. The Plan

Your Plan may be for…
• Generating more leads, and raising awareness of you,
your brand & your solutions.
• Improving conversions at appointments and lowering
marketing acquisition costs
• Increasing revenue streams, transaction sizes & Life
Time Value of your customers
• Increasing average order value, and reducing lead times
between transactions
• Increasing the number of referrals from each customer for
your products/services
• Increasing awareness online and improving web
presence and traffic levels
• Increasing the value of the business
• Creating additional revenue streams (or passive income
streams)
• Training key employees and personnel.
The 2nd Step of our Consultancy Process…
…is documenting and resourcing the PLAN

Outcome
Outcome: A completed strategic document containing your
objectives, resources and tactics required for successful
implementation in addressing the Priority Action Points raised in
the Audit step of the process.
The 2nd Step of our Consultancy Process…
…is documenting and resourcing the PLAN
All projects are dependent upon successful
implementation and need to be adequately
resourced. The results generated can vary in direct
proportion to the human, technical, and financial
resources allocated to each project.

3. Execution

Sleeves Are Rolled Up…
Human, Technical & Financial Resources are allocated as
identified in steps 1 & 2
• Management roles, responsibilities, and accountabilities
agreed
• Marketing tasks, and activities allocated to designated
individuals
• Reporting mechanisms and KPIs agreed
• Briefs written, objectives set, deadlines set,
• Agreed work undertaken
The 3rd Step of our Consultancy Process…
…is IMPLEMENTATION / EXECUTION

Outcome
Outcome: Priorities and resources agreed/allocated, work
commences. Objectives set. Length of pilot/contract confirmed.
Reporting, Key Performance Indicators and first review date
agreed.
The 3rd Step of our Consultancy Process…
…is IMPLEMENTATION / EXECUTION

4. Review

We measure everything
Regular meetings onsite, by phone, by SKYPE or email to...
• Review strategies, systems, KPIs and performance
• Amend the Plan.
• Accomplishments?
• Disappointments?
• Explanations and Lessons Learned?
• Future Goals, and Action Plans
The 4th Step of our Consultancy Process…
…is REVIEW

Outcome
Outcome: A complete Strategic and Tactical Review of the
marketing plan, recent activities, Mile Stones, and Key
Performance Indicators. Findings & Lessons learned discussed.
Rollout full plan
.
The 4th Step of our Consultancy Process…
…is REVIEW

Decide NOW. Take Action Today.
Decide…
•It’s NOT for you, you’re happy to keep struggling on, wrestling
with the issues, challenges & obstacles that are preventing you
from achieving the marketing results you crave.
or
• Not now, but maybe in 6 months time, whilst you continue to
fight fires, lose money, and rip your hair out, hoping that your cash
flow will improve by then.
or
• YES, You recognise the importance, relevance and value of
what’s on offer. You recognise you need help, want help and want
us to roll up our sleeves and “get stuck-in”. More importantly,
you love the idea of a money back guarantee - a no brainer, really!
Stop Struggling. Start Growing.
…allow us to help you.

THREE We allocate resources, execute the plan within budget
and by the agreed deadline.
TWO
…Having agreed roles, accountabilities, Key
Performance Indicators, priorities & budget, We
create/document a practical plan of action
ONE
…real practical help to identify what’s holding you back
and preventing you from achieving your commercial
goals and objectives…
Managing Your Expectation
What can you expect from engaging with us
A quick reminder
• It’s your business.
• You make the decisions.
• You decide how much
success you want. (Not Us)
Progress IS Guaranteed
FOUR We review the plan, evaluate progress & results
and decide on next steps.

Contact Us Today
Before your competitors do.
Choose to do nothing, or take action now.
Choose today to take action,
and contact us via the website.

Grow your business consultancy

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