Future Social Media Entertainment keynote presention by Gary Hayes at SPAA Fringe 2008, Sydney 25 October. Blog http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/
"Connecting With Your Audience on the Social Web"
Telling stories to each other has been the right of everyone but until the last few years the privilege of a 'broadcast' few. With the advent of quality production tools accessible to all and many new cross-media channels to connect your story world with everyone elses, there is a blurring between beginner, amateur and professional - everyone is now an independent producer. What will it mean for existing linear TV/film makers, how will they truly engage across the social web, YouTube, Virtual Worlds, Blogs, Online Games, Flickr and hundreds of other social media portals across a growing broadband web?
This talk looks at existing and future forms of entertainment that 'involves' the audience, that connects to them and from them and more importantly, builds mutual trust and respect. From the pushed web 1.0, to the sharing 2.0 to a live and immersive web 3.0, Gary looks at successful case studies of 'connected' entertainment around the world and some of his own work at BBC, game and virtual worlds and selected projects at LAMP and AFTRS.
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
Future Of Social Media Entertainment
1. the future of social media entertainment - spaa fringe 2008
the future of
social media entertainent
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
2. the future of social media entertainment - spaa fringe 2008
my talk
what is sme
audience’s doin it for themselves
involve, create, discuss, promote, measure
futures
slideshare.net/hayesg31
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
3. the future of social media entertainment - spaa fringe 2008
My perspective
Service provider, content producer, strategist, director, web 2.0 ‘generator’
•Music Producer, Lecturer, Filmmaker, editor BBC
•Interactive Online and Broadband TV - BBC 8 years
•Personalisation / standards - TV-Anytime, MPEG
•Advanced Media - LAMP
•Virtual World Creator
•7th Top Blog Media and Marketing Australia (230th worldwide)
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
4. the future of social media entertainment - spaa fringe 2008
WHY & WHAT IS
SOCIAL MEDIA
ENTERTAINMENT
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
5. the future of social media entertainment - spaa fringe 2008
BROADCAST
to
WIRED
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
6. the future of social media entertainment - spaa fringe 2008
tipping point...
Internet 13.7 hours per week vs. 13.3 hours TV
Cross-media activity up: 58% of Australian internet users said they watch TV while online.
“...for the first time ever this was not accompanied by an increase for TV consumption - a
possible early warning sign that we are approaching the feared media saturation point.”
Nielsen Onlineʼs 10th Australian Internet and Technology Report.
http://www.marketingcharts.com/television/internet-surpasses-tv-in-australia-mobile-approaches-saturation-point-3976/nielsen-australia-media-consumption-internet-vs-tv-2005-2007jpg/
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
7. the future of social media entertainment - spaa fringe 2008
Where are the eyeballs?
big issue for
advertising and on
going funding
IBM survey of 2,400 households in the US, UK, Germany, Japan & Australia
19% spending six hours or more per day on PERSONAL Internet usage
66% viewing 1-4 hours of TV per day, versus 60% who reported the same
levels of personal Internet usage.
The most popular video destinations are user-generated-content sites:
YouTube-like sites are the destination of choice for 39% of respondents.
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
8. the future of social media entertainment - spaa fringe 2008
significant
increase in social
virtual worlds
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
9. the future of social media entertainment - spaa fringe 2008
youth TV is
becoming irrelevant
TEDTalks : The Web and TV, a sibling rivalry - Peter Hirshberg (2007)
75% of internet users in USA watch online video - averaging 235 mins a month
Americans viewed more than 11.4 billion videos for a total duration of 558 million hours
during the month.
July 2008 data from the comScore Video Metrix service
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
10. the future of social media entertainment - spaa fringe 2008
WHAT MEDIA METAMORPHOSIS IS TAKING PLACE?
more traditional
media decline
Biggest Decline in
Print Advertising in
58 years
The Newspaper Association of
America have released 2007 figures a
week ago showing ad revenues fell by
9.4% to $42 billion compared to 2006.
This is the biggest fall since 1950
when they started to track advertising
in print.
On the plus side for “word smiths”
online ad revenue grew 18.8% to $3.2
billion in the same period - but online
is still a small proportion of print & TV,
at the moment but growing
exponentially.
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
11. the future of social media entertainment - spaa fringe 2008
WHAT MEDIA METAMORPHOSIS IS TAKING PLACE?
growth in
social casual and
mmorpgs
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
12. the future of social media entertainment - spaa fringe 2008
other surveys
show saturation
and web stealing
TV time
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
13. the future of social media entertainment - spaa fringe 2008
Professionals view of media on the web?
who does not
“Most of the hold at least on of
social, sharing
web is utter
“People just dip these views?
in and out – donʼt
rubbish” “The internet really engage”
and social media is
clunky, it doesnʼt
work”
“No one makes
any money out of
the social web”
“None of the
“Advertisers content on there is
donʼt really take culturally relevant”
the web very
seriously” “Most
professionals keep
“TV and Film will be clear of games and
dominant as long as the the web”
image quality increases”
“The web is about
information and “Broadcast and
games not emotion” Cinema distribution scarcity
makes sure the best content
surfaces to the top”
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
14. the future of social media entertainment - spaa fringe 2008
broadcasters
do have a part to
play in on demand
video
YouTube won’t be the only game in town
BBC iPlayer TV peaking at 900,000 per day. Why?
1 technology barriers were removed. One click
consumers were into audio or video.
2 Half the BBC's linear programming is online, with
aims to make it all available
3 truly multi-platform. IPlayer is available on the
iPod Touch, iPhone and Nintendo Wii.
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
15. the future of social media entertainment - spaa fringe 2008
make
sure your
attitude is not
DO WE HAVE TIME FOR EXCUSES? alienating you from
your community
of interest
•“I donʼt have the time (is money) to
talk or collaborate with the audience”
•“It is hard enough making the film
never mind all this, extra, less
meaningful stuff”
•“I want to tell MY story in MY way not
theirs”
•“I know what the audience wants
better than themselves – I know
whatʼs good for them”
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
16. the future of social media entertainment - spaa fringe 2008
AUDIENCES ARE
DOIN IT FOR
THEMSELVES
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
17. the future of social media entertainment - spaa fringe 2008
remote
countries like to
push content into
the cloud
Community Created Content (CCC)
•84 percent of Australian and 88 percent of New
1
Zealand internet users use Web 2.0 for sharing
content such as photos, links and video
Community Consumed Media
•83% in Australia and 88% in New Zealand
Community Consumed Video
•Around 78 percent of Australians and 76
percent of New Zealanders download and
stream audio and video content.
CONSUMER GENERATED MEDIA: EVOLUTION OR REVOLUTION? Nielsen 26 February 2008
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
18. the future of social media entertainment - spaa fringe 2008
services
and tools
audiences are using to
become participants &
some example
‘produced’ sme
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
19. the future of social media entertainment - spaa fringe 2008
how to be
heard above the
noise - a lot of it
6 months of YouTube
= 60 years of TV from
top 3 networks!
Around 200,000
three-minute videos
added per day
equivalent of 385
always-on TV
channels.
Kansas State University professor Michael
Wesch
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
20. the future of social media entertainment - spaa fringe 2008
audiences
become TV
channels...
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
21. the future of social media entertainment - spaa fringe 2008
broadcast live
from mobile
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
22. the future of social media entertainment - spaa fringe 2008
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
23. the future of social media entertainment - spaa fringe 2008
even
community created
games on PS3
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
24. the future of social media entertainment - spaa fringe 2008
this
epitomizes the
new social media
paradigm
MACHINIMA
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
25. the future of social media entertainment - spaa synergy 2008
a fringe
between games
creator and avid user -
making effectively
MACHINIMA ENGINES promotional movies
Age of Conan Heavenly Sword Movie Storm
Antics Grand Theft Auto Never Winter Nights
Armed Assault Guild Wars Runescape
Battlefield Half-Life Quake
Call of Duty 4 Halo Second Life
City of Heroes Heavy Metal Spore
Crackdown Iron Man Star Wars Galaxies
Crysis iClone Super Smash Bros
Doom 3 Jumper The Movies
Everquest Lithtech The Sims
Far Cry Max Payne Total War
FEAR Medal of Honour Unreal
Gears of War Metal Gear Warhammer
World of Warcraft
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
26. the future of social media entertainment - spaa fringe 2008
and there are a lot
made - more noise - but
again more time away
from ‘your’ content
8.5 millions views
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
27. the future of social media entertainment - spaa fringe 2008
this is possible the first
new form created by a
producing user base
300 days!
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
29. the future of social media entertainment - spaa fringe 2008
sharing portals
are not limited to
generics - specialist
sharing and peer
review
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
30. the future of social media entertainment - spaa fringe 2008
Real time, international, multi-user
social
collaborative machinima co-creation, really
consider what is
happening here- audience
of avatars, performing
avatars, camera (me) all
logged in seperately from
around the world this is
almost like outside
broadcast
Filmed and edited: Gary Hayes
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
31. the future of social media entertainment - spaa fringe 2008
tools to help
users manage their
communities
51% of visitors say the reason they visit social networking
sites, communities and blogs is “to have fun.”
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
32. the future of social media entertainment - spaa fringe 2008
Itʼs not about business - this time itʼs personal
I disagree with
Chris Anderson’s
Free! theory - the new
currency is about respect
and trust. An agreed
value, not imposed -
even free is
imposed
TRUSTʼONOMICS - ʻSocial Currencyʼ
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
33. the future of social media entertainment - spaa fringe 2008
A New Social Currency Laurel Papworth talks
about your community
decides on your value
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
34. the future of social media entertainment - spaa fringe 2008
Social
gambling, fantasy
but very sticky -
image this using
real money!
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
35. the future of social media entertainment - spaa fringe 2008
community deciding
what projects are
valuable - would this
work for your film?
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
36. the future of social media entertainment - spaa fringe 2008
WHAT CAN WE
LEARN?
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
37. the future of social media entertainment - spaa fringe 2008
potentially
multiple cycles,
different entry
points
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
38. the future of social media entertainment - spaa fringe 2008
live this stuff -
understand it or
remain outside
INVOLVE
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
39. the future of social media entertainment - spaa fringe 2008
be a part of these
communities and grow
trust through longevity
amongst many other
things!
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
40. the future of social media entertainment - spaa fringe 2008
A World of Social Virtual Worlds
put the effort
Club Penguin 4m Habbo Hotel 8m Stardoll 12m in to get under the
Nicktropolis 5.5m
surface of these
new worlds
Second Life 1.2m there.com 0.8m World of Warcraft 11m Mattel Barbie 2.75m (2mts)
Kaneva NeoPets 30m Webkinz 3.8m Sony Home PS3
SVWs inside gameplay environs - Runescape - 5.5m, World of Warcraft 10m, Gaia Online 3.5m
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
41. the future of social media entertainment - spaa fringe 2008
one of many
social virtual
spaces
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
42. the future of social media entertainment - spaa fringe 2008
video of many
others
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
43. the future of social media entertainment - spaa fringe 2008
creating
content culturally
(online culture)
relevant
CREATE
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
44. the future of social media entertainment - spaa fringe 2008
this is how the WHY DO YOU DO WHAT YOU DO?
audience think
too
to create to survive
to tell ‘my’ story community
to be
happy
to give people
to entertain
great experiences
an audience
to change
society
to create to be
something different
new
to make
vanity
money
production to tell the world
about Australia
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
45. the future of social media entertainment - spaa fringe 2008
beyond mono
media distribution
consider many
new forms
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
46. the future of social media entertainment - spaa fringe 2008
Experience Design
Role of media producers to create compelling immersive
entertainment experiences for global audiences
Producer as aggregator of content/curator - creating the
conditions to activate audiences
Democratisation of the media
http://www.marketingcharts.com/television/internet-surpasses-tv-in-australia-mobile-approaches-saturation-point-3976/nielsen-australia-media-consumption-internet-vs-tv-2005-2007jpg/
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
47. the future of social media entertainment - spaa fringe 2008
examples of
professionally
managed sme
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
48. the future of social media entertainment - spaa fringe 2008
take control of
actors on the
street
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
49. the future of social media entertainment - spaa fringe 2008
TV shot within
virtual worlds
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
50. the future of social media entertainment - spaa fringe 2008
SuperStruct
Collaborative 5500 players in 2 weeks
future imagineering
devised by Jane
McGonigal
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
51. the future of social media entertainment - spaa fringe 2008
Collaborative
future imagineering
a collaborative simulation devised by Jane
of a global oil shortage McGonigal
32 days, 60 000 visitors
1800 players 12 countries
the best way to change
future is to play with it
first - CNET
apr 2007
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
52. the future of social media entertainment - spaa fringe 2008
Australian
company Hoodlum
leading the way in
SME
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
53. the future of social media entertainment - spaa fringe 2008
Laboratory for Advanced Media Production
Developing links with industry partners
Incubating innovative digital cross platform projects -
mobile, broadband PC/TV, IPTV, PVR, MUVEs and beyond
Testbed deployment partners
Development partners including state agencies
International partnerships - AFI (US), European labs,
BBC Innovation
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
54. the future of social media entertainment - spaa fringe 2008
Many LAMP projects
audience centric SME
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
55. the future of social media entertainment - spaa fringe 2008
Scorched
Scorched
learning from
designing basic SME
prior to TV tx
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
56. the future of social media entertainment - spaa fringe 2008
Selection of other
LAMP SME
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
57. the future of social media entertainment - spaa fringe 2008
Examples from last
Laboratory of Advanced
Media Production
Residential
Portable Ghosts Master Raindrop
Thursday’s Fictions Wild Ark
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
58. the future of social media entertainment - spaa fringe 2008
AFTRS devising
courses that look at
the cross over of
quot;Alongside it's world worlds and TV and
renowned TV and Film
courses, AFTRS is games and film
developing a range of
foundational and
specialised graduate
courses that will explore
games, virtual environments
and innovative new forms.
They will explore the link
between story and
participatory applications
and how interactive media
can be made more
'cinematic' and immersive.
At post graduate level it is
planning to offer a project
based course that
encourages pioneering
projects and inspires
innovation.quot;
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
59. the future of social media entertainment - spaa fringe 2008
TV FIGHTS BACK?
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
60. the future of social media entertainment - spaa fringe 2008
Social media TV
examples - Cult, The
LWord and Spooks
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
61. the future of social media entertainment - spaa fringe 2008
One of the oldest and best
The National IQ Test
iTV formats or templates from
The National 2002 Test BBC, personalized for users but
The National Relationship Test also allowed national comparison
- facebook widget on TV?
The National IQ Test 2003
The National Quiz
The 2003 Test
The Great British Test
The IQ Test 2004
The Popular Music Test
The 2004 Test
The Big Entertainment Test
The 20th Century Test
Know Your English Test
How to Sleep Better
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
62. the future of social media entertainment - spaa fringe 2008
If content falls
on the web and no
one discusses it -
does it exist?
DISCUSS
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
63. the future of social media entertainment - spaa fringe 2008
Great example of meaningful
discussion (content is queen now) -
triggerstreet.com
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
64. the future of social media entertainment - spaa fringe 2008
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
65. the future of social media entertainment - spaa fringe 2008
PROMOTE
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
66. the future of social media entertainment - spaa fringe 2008
Promotion will work if you
are trusted by your peers. Consider
events around content vs only
content promotion
gamejam.org.au
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
67. the future of social media entertainment - spaa fringe 2008
MEASURE
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
68. the future of social media entertainment - spaa fringe 2008
Measuring and
iteratively changing content
is a part of the sustainability
enabled by the web.
Monitor or be damned
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
69. the future of social media entertainment - spaa fringe 2008
FUTURES
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
70. the future of social media entertainment - spaa fringe 2008
The instantaneous
web, the immersive
web 3.0
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
71. media metamorphosis, playability, socialability
Mixed reality,
services run parallel
and merged in with
each other
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
72. media metamorphosis, playability, socialability
Merging of SVWs and TV
Mixed reality,
services run parallel
and merged in with
each other
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
73. the future of social media entertainment - spaa fringe 2008
From audience perspective
•content = king
•conversation = content (web2)
•therefore
•conversation = king
The winners are those who enable
the conversation
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
74. the future of social media entertainment - spaa fringe 2008
thank you
aftrs.edu.au/virtual
or
personalizemedia.com
slideshare.net/hayesg31
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com
75. the future of social media entertainment - spaa fringe 2008
Backup slide
- Thanks to Laurel
for identifying many
revenue streams
emerging across
social media
http://silkcharm.blogspot.com/2008/09/social-media-monetization-and-revenue.html
Gary Hayes, Director LAMP@AFTRS & Head of Virtual Worlds, TPF
lamp.edu.au - gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com