analysis

1. Website Analysis
Archy Marshall(born 24 August1994), morecommonly known by his stage
name King Krule, is an English singer-songwriter and musician.He has released
severalEPs, and his debut full-length album, 6 Feet Beneath the Moon, came
out in 2013 to positive reviews. His music is difficult to classify, with elements
of various genres like punk jazz, hip hop, EDM, darkwave, and trip hop. I will be
analysing the design and aesthetics used in his official website and how they
help to markethis music and image.
The monochromic colour palette and solemn photograph used in the
background is connotative of his melancholic music. There is also his
trademark black crown in the corner, which the audience is familiar with him.
The website is also used to promote his latest tracks and remixes of his own
music to his fans. The websiteis also used to show the dates for his tours and
links to go buy the tickets.

2. There is also another section of the websitewere you are able to buy king
krule merchandise. Theseinclude t-shirts that feature symbols fromhis album
artwork and tours. This is beneficial for King Krule as it promotes his album to
the public who may not know abouthim. Itis also good for improving the
connection between him and his fanbase.