The document discusses several principles of web design including: The rule of thirds, which divides images and webpages into thirds both vertically and horizontally, with the points where the lines intersect being natural focal points. Using this principle leads to designs that are visually appealing. Other topics covered include using analogous or complementary color schemes, selecting appropriate fonts in terms of size, style and color for readability, structuring text into well-defined paragraphs, and choosing single-color, patterned or image backgrounds that enhance rather than distract from the content. Proper application of these design principles helps create user-friendly webpages.

1. Web authoring conventions
The rule of thirds is one of the most important design principles it’s a rule that is applied to the lay
out and composition of images and websites.
Websites and images can be divided into three e vertical lines and three horizontal lines where those
lines cross are points of focus the eye is naturally drawn to those positions. A web site that uses the
rule of thirds is universally seen as visually appealing and keeps the design of the page neat.
Example
Monochromatic means one use of only one colour but it can use all the tints tones and shades of
that colour.
An analogous colour scheme is one which uses similar colours; analogous colours
are located next to each other on the colour wheel.

2. Complimentary colours are ones which are opposite but visually work very well
together they are always found opposite each other on the colour wheel.
Finding the right font for a website is important visually and for usability fonts are
divided into two categories sent and sans sent. Sans serif means the letter are clear
and have no serifs.
Font size and colour are also important in designing a webpage. Titles and sub
headings should be larger than the text below them to show importance and to break
the page and content up. Fonts should also be clearly coloured so they can be easily
read. for example I use a white font sans serif font on a black background . I do this
because it is easier to read.
Text on websites can sometimes be grouped together poorly . making it harder for
the user to read. Paragraphs are used in websites. Same as they are in writing , to
break up long bits of text . Each paragraph should have its own focus for example –
a paragraph welcoming you to a website – a paragraph introducing the website and
then another explaining what it’s about.
Backgrounds on a website are generally either single colours patterns or images.
Single colours – should follow your coloured scheme for consistency , and should
make it easier to read the writing on your website.
Patterns – can also be used but should not distract from the fore ground and content
of your website.
Images- are sometimes used, but finding the right image can be difficult and large
images can make websites slower to load.