The document classifies audiences into socio-economic classes from A (upper middle class) to E (lowest level of income), identifying common professions within each class. This classification is useful for media industries developing new products, as it allows them to target specific age ranges and determine an appropriate price point based on the typical class of that audience.

1. Socio-economic – Classifying audiences by class
A: Upper middle class
Top management, Bankers, Lawyers, Doctorsand other professions
B: Middle class
Middle management, Teachers
C1: Lower middle class
Officesupervisors, junior managers, Nurses
C2: Skilledworking class
Skilled workers, tradespersons
D: Working class
Semi-skilled and Unskilled manual workers
E: Lowest level of income
Unemployed, Students, Pensioners and casualworkers
Why is this useful for media industries?
This is usefulbecause if a media industry is bringing out a new productor
planning to create a new product they can focus on the specific age rangeand
then look at the where the age range may be in class. By media industries
looking at class they can decide on a price for their upcoming products.