1. Primary & Secondary research method
Name:Yaqub Nur
Subject:BTEC Creative Media
Date of Submission:Friday20th
September2013
Introduction:
What is Primary Research?
Primaryresearchisthe researchyou getby interviewing/surveying/questionpeopleyourself.This
researchcan be qualitative orquantitativeresearch.
PrimaryResearchMethods Advantages
Interviews Interviewsare the usefulmethodbecause youget
more specificanswersandare a lot betterthan
gettingyourinformationoff asheet.
Observation Data in primary researchcan be collectedthrough
observingthe peoplewhile workinginabusiness.
Questionnaire Questionnaire isapaperthat containsseveral
questionsaskingquestions.
FocusGroup In thismethodfive toeightmemberssittogetherand
discussthe problem.The benefitsandthe drawbacks
Surveys It isthe methodof collectinginformationbysending
mailsof questionnairestothe respondents.
Sampling It is done whennew productislaunchedinthe
market.Samplesof the productare soldor givenout
for free inthe marketto checkthe response of the
customer.
What is secondaryresearch?
SecondaryResearchinvolves gatheringexistingdatathathas alreadybeenproduce.
SecondaryResearchMethods Advantages
Internet Can quickly findalotof information
Easy to downloadprintMaterial
Newspapers You getthe informationaboutsportsevents,
businessnews.
You getday to day informationwhat’s
happeningaroundthe world.
Libraryresearch Wide range of information
Magazine Allowsbettertargetingof audience for choosing
magazine publications
SearchingArchives Good forhistorical information
 Factual informationiscalled Quantitative data
 Informationcollectedaboutopinionsandviewsiscalled Qualitative data