1. Engaging Our Communities Around
Healthy Foods and Lifestyles
Maritza Owens
Founder and CEO Harvest Home Farmer’s Market

2. Who Are We?
Dedicated to increasing
access to local, farm-fresh
produce.
Harvest Home Farmer’s
Market is New York State’s Educating the public about
largest operator of farmers health and nutrition.
markets in high-need and
low income communities. Supporting regional
agriculture and providing
job opportunities during the
market season.

3. Market Locations
Bronx Manhattan Brooklyn
Coop City Market East Harlem Market Coney Island Market
Echo Park Market Metropolitan Market Lutheran Market
Forest Ave Market Mt Morris Park Market
Jacobi Hospital Market Murray Hill Market Queens
Jerome Ave Market West Harlem Market
Roy Wilkins Park Market
Mt. Eden Market
North Central Bronx Market
Sunday Market
Throgs Neck Market
*Reaching 180,000 shoppers a season

4. Farmers & Vendors
Collectively the markets
offer produce and other
local food from 25 farm
vendors based in the New
York area.

5. Why?
Low and middle income Manhattan:
communities lack access to healthy In East Harlem, 31% are overweight and
another 31% are obese. This is the highest
food, especially fresh fruits and percentage among New York City.
vegetables.
Brooklyn:
A significant number of residents In Sunset Park, 1 in 5 adults are obese and
9% have diabetes.
need nutritional education and
guidance to recognize how Bronx
healthy foods can fight In Central Bronx, 41% of residents live below
chronic obesity and disease. the poverty level. 8% - 16% of adults are
suffering from diabetes.
Source: New York City Department of Health and Mental Hygiene’s (NYCDOHMH) 2009 Community
Health Survey Atlas for New York City

6. How Can We Help?
Farmers Markets provide a
community solution and
make healthy eating possible.
All markets are equipped to
process EBT, SNAP, WIC,
FMNP, Senior Farmers
Market Nutrition Coupons,
and NYC DOHMH Health
Bucks.

7. Engaging the Community
The Play Streets program has given
over 1,300 children each year a
chance to engage in games and
sports.
The Youth Bucks program has
helped to provide nutrition
education to over 1,200 children
and families annually.
“Eating for Good Health” cooking
demonstrations reached over
10,000 families in 2011.

8. What’s New?
This Year Looking Ahead
• Bus Shelter Ad Campaign • Increase the Utilization of
Existing Markets
• Skateboarding Clinics
• Diversify Product and
• Cooking Demonstrations Vendor Mix
• Emblem Health Partnership • Expand Eating for Good
• Health Screenings Health Program
• Bronx CAN Initiative • Identify Self Sustaining
• Apple App Sectors of the Organization

9. Q&A
Contact
104-106 E. 126th Street, Unit 4A,
New York, NY 10035
(212) 828-3361
info@harvesthomefm.org
www.harvesthomefm.org