Hhfm presentation final


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Hhfm presentation final

  1. 1. Engaging Our Communities Around Healthy Foods and Lifestyles Maritza Owens Founder and CEO Harvest Home Farmer’s Market
  2. 2. Who Are We? Dedicated to increasing access to local, farm-fresh produce. Harvest Home Farmer’sMarket is New York State’s Educating the public aboutlargest operator of farmers health and nutrition. markets in high-need and low income communities. Supporting regional agriculture and providing job opportunities during the market season.
  3. 3. Market Locations Bronx Manhattan BrooklynCoop City Market East Harlem Market Coney Island MarketEcho Park Market Metropolitan Market Lutheran MarketForest Ave Market Mt Morris Park MarketJacobi Hospital Market Murray Hill Market QueensJerome Ave Market West Harlem Market Roy Wilkins Park MarketMt. Eden MarketNorth Central Bronx MarketSunday MarketThrogs Neck Market *Reaching 180,000 shoppers a season
  4. 4. Farmers & VendorsCollectively the marketsoffer produce and otherlocal food from 25 farmvendors based in the NewYork area.
  5. 5. Why?Low and middle income Manhattan:communities lack access to healthy In East Harlem, 31% are overweight and another 31% are obese. This is the highestfood, especially fresh fruits and percentage among New York City.vegetables. Brooklyn:A significant number of residents In Sunset Park, 1 in 5 adults are obese and 9% have diabetes.need nutritional education andguidance to recognize how Bronxhealthy foods can fight In Central Bronx, 41% of residents live belowchronic obesity and disease. the poverty level. 8% - 16% of adults are suffering from diabetes. Source: New York City Department of Health and Mental Hygiene’s (NYCDOHMH) 2009 Community Health Survey Atlas for New York City
  6. 6. How Can We Help?Farmers Markets provide acommunity solution andmake healthy eating possible.All markets are equipped toprocess EBT, SNAP, WIC,FMNP, Senior FarmersMarket Nutrition Coupons,and NYC DOHMH HealthBucks.
  7. 7. Engaging the CommunityThe Play Streets program has givenover 1,300 children each year achance to engage in games andsports.The Youth Bucks program hashelped to provide nutritioneducation to over 1,200 childrenand families annually.“Eating for Good Health” cookingdemonstrations reached over10,000 families in 2011.
  8. 8. What’s New? This Year Looking Ahead• Bus Shelter Ad Campaign • Increase the Utilization of Existing Markets• Skateboarding Clinics • Diversify Product and• Cooking Demonstrations Vendor Mix• Emblem Health Partnership • Expand Eating for Good• Health Screenings Health Program• Bronx CAN Initiative • Identify Self Sustaining• Apple App Sectors of the Organization
  9. 9. Q&A Contact104-106 E. 126th Street, Unit 4A, New York, NY 10035 (212) 828-3361 info@harvesthomefm.org www.harvesthomefm.org