1. fb/GleanNative @GleanNative Source: National Restaurant Association, Specialty Food Magazine
DEMANDFORETHNICFOODREFLECTSACHANGINGAMERICA - PARTIVTHE CONSUMERAt-home ethnic food preparation is on the rise with consumers taking interest in their cultural traditions and influencing others in their
community and social circles. and a prolonged struggling economy (suggesting that consumers continue to cut back on dining out and
may try their hand at less-familiar cuisines at home). Restaurants and food trucks (street food) can offer a convenient, authentic and affordable
means of meeting ethnic food cravings, but a key driver in ethnic product sales is consumers with the confidence to prepare restaurant fare in
their home kitchens.
KEY INFLUENCERS OF AT-HOME ETHNIC FOOD PREPARATION
AGE
PRESCENCE OF CHILDREN
“Consumers continue to love exploring the world
right at their own dinner table. The ethnic foods
category is thriving in the United States, and the
growth is expected to continue—with some
interesting trends to note.”
25-34
2 children under 18
- Eva Meszaros, associate editor of Specialty Food Magazine
63%
ETHNIC FOOD MARKET = $3 BILLION IN SALES (2011)
At-home cooks prefer from-scratch cooking;
which continues to dominate the shopping
behavior
Interest in time-saving and premade
products has risen
Experts (cookbooks), first-hand experience
(travel) and cultural identity influence ethnic
food preparation
63% of individuals prepare ethnic
food six or more times per month