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The Toulmin Model:A better way of evaluating arguments          By Harut Sargsian       Speech 104 Spring 2012
Stephen S. Toulmin     • Dr.Toulmin a well respected       Philosophy Professor at USC     • Developed a model that       ...
Why use the Toulmin Model?            • We use the Toulmin model              to better understand an              argumen...
The Steps of the Toulmin Model                  •   Claim                  •   Grounds                  •   Warrant       ...
The Claim       • The Statement         that is being         argued       • Example: You         should purchase         ...
Grounds    • The roots of your      claim, what you are      trying to prove.    • Example: BMW has      been the best sel...
Warrant   • The data that links the     claim and the ground     together, to form a     stronger basis.   • Example: BMW ...
Backing   • The support of the     argument, covers all     points of argument to     make it clear to the     audience.  ...
Qualifier   • A statement that     shows the strength     between the data and     the warrant, and how     well the claim...
Rebuttal  • Counter –arguments that    go against the original    argument, finding the    perfect statement to give    an...
Sources• The Toulmin Model of Argument:  http://web.cn.edu/kwheeler/documents/Toul  min.pdf• BMW News Group USA:  https://...
THE END
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The toulmin model

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Speech 104 Extra Credit

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The toulmin model

  1. 1. The Toulmin Model:A better way of evaluating arguments By Harut Sargsian Speech 104 Spring 2012
  2. 2. Stephen S. Toulmin • Dr.Toulmin a well respected Philosophy Professor at USC • Developed a model that demonstrates to us on how to evaluate arguments. • The Toulmin model breaks the argument down to six parts.
  3. 3. Why use the Toulmin Model? • We use the Toulmin model to better understand an argument. • The better we understand the better we can know what the strengths and weaknesses are. • The better we know the strenghts and weaknesses the easier we can resolve the issue at hand.
  4. 4. The Steps of the Toulmin Model • Claim • Grounds • Warrant • Backing • Reservation • Qualifier
  5. 5. The Claim • The Statement that is being argued • Example: You should purchase a BMW
  6. 6. Grounds • The roots of your claim, what you are trying to prove. • Example: BMW has been the best selling premium car brand in the world for over 10 years.
  7. 7. Warrant • The data that links the claim and the ground together, to form a stronger basis. • Example: BMW has been voted as best consumer satisfaction out of any other car brand.
  8. 8. Backing • The support of the argument, covers all points of argument to make it clear to the audience. • Example: You can find a BMW dealership and service center in almost all major cities in the U.S.
  9. 9. Qualifier • A statement that shows the strength between the data and the warrant, and how well the claim applies to both of these. • Example: Many people are satisfied with BMW.
  10. 10. Rebuttal • Counter –arguments that go against the original argument, finding the perfect statement to give an initial rebuttal to the argument. • Example: Many BMW enthusiasts are prepared to offer you great service at any BMW center.
  11. 11. Sources• The Toulmin Model of Argument: http://web.cn.edu/kwheeler/documents/Toul min.pdf• BMW News Group USA: https://www.press.bmwgroup.com/pressclub/ p/pcgl/startpage.htm
  12. 12. THE END

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