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A NEWSLETTER OF PRACTICAL MEDICINE FOR VETERINARY PROFESSIONALS



                                                                       FEBRUARY 2004 VOLUME 2, NUMBER 1




                                             Pharmacology and Practical
                                             Application of Flea and Tick
                                             Control Medications
                                             Michael W. Dryden, DVM, MS, PhD
                                             College of Veterinary Medicine
                                             Kansas State University
                                             Manhattan, Kansas


    Flea and tick infestations of dogs and      Cats, while not as commonly infested as         pet and application of insecticides and
cats are common, and attempts to                dogs, can be parasitized by A. americanum,      IGRs into the premises.2 It was hoped
eliminate them can be costly and                Dermacentor spp, and Ixodes spp.                that repeated killing of fleas on the pets
frustrating. With modern advances in            Important advances have been made in            and reduction of developing and
flea and tick control, however, there is        the last decade in the development of new       emerging adult fleas in the surrounding
no need for pets to suffer if products are      insecticides, acaricides, insect growth         environment would control infestations.
applied appropriately and pet owners            regulators (IGRs), application                  The difficulty with this approach,
follow treatment and prevention                 methodology, and formulation technology.        however, was getting pet owners to
protocols.                                                                                      consistently follow treatment protocols.
    Fleas and ticks are blood-feeding           Flea Control Principles                            Recent development of insecticides
ectoparasites that are responsible for the          The goals of flea control are threefold:
transmission of several diseases of humans      kill fleas currently parasitizing pets,               IN THIS ISSUE:
and their pets. While the cat flea              eliminate existing environmental                      Pharmacology and Practical
Ctenocephalides felis is the primary flea       infestations, and prevent future                      Application of Flea and Tick
infesting dogs and cats in North America,       infestations. Several insecticides (fipronil,         Control Medications ..................            1
several tick species are commonly               imidacloprid, nitenpyram, certain
                                                                                                      The Role of Toys in Behavior
encountered. Dogs in North America are          pyrethroids, selamectin) do an excellent
most commonly parasitized by three-host         job of killing existing fleas on pets. The
                                                                                                      Modification ..............................       4
ticks, including Amblyomma americanum,          problem is that the home and/or yard are              Ask the Vet ................................      7
Amblyomma maculatum, Dermacentor                still infested. Historically, control was             “Veterinarian of the Year”
andersoni, Dermacentor variabilis, Ixodes       attempted through repeated application                Finalists......................................   8
scapularis, and Rhipicephalus sanguineus.1      of short-acting insecticides applied to the
and IGRs with convenient dosage forms                   Tick Control Principles                                            A NEWSLETTER OF PRACTICAL MEDICINE FOR VETERINARY PROFESSIONALS

  (spot-ons, collars, pills, oral suspensions,                Great advances have been made in flea                      FEBRUARY 2004 VOLUME 2, NUMBER 1
  injections) and prolonged residual activity             control, but similar advances in tick
  have improved pet owner compliance and                  control are lacking. As with fleas, tick           Consulting Editors
  altered the way flea control is conducted               infestations are important not only                Albert Ahn, DVM
  by targeting flea reproduction on the dog               because ticks are a nuisance but also               Corporate Vice President
  and cat. Flea reproduction on the host is               because they are vectors of disease. It is          Chief Scientific Officer
  targeted either by killing newly acquired               important to remember that the most                 The Hartz Mountain Corporation
  fleas before they can begin laying viable               common ticks infesting dogs and cats are
                                                                                                             Bruce Truman
  eggs (24 hours after infestation) or by                 three-host ticks, which have a high
                                                                                                              Divisional Vice President
  directly affecting viability of flea eggs.3             reproductive capacity, feed on numerous             Animal Health and Nutrition
      Older insecticide formulations did not              wildlife hosts, and have prolonged life             The Hartz Mountain Corporation
  have sufficient residual activity to kill               cycles of up to 2 years.1 These factors
  newly acquired fleas prior to egg                       often contribute to control failures and           HARTZ® COMPANION ANIMALSM
                                                                                                             is produced for The Hartz Mountain
  production.4 Newer topical residual                     leave many pet owners with the                     Corporation by Veterinary Learning
  insecticides, such as fipronil, imida-                  perception that the product they used              Systems, 780 Township Line Rd.,
  cloprid, certain pyrethroid formulations,               was ineffective.                                   Yardley, PA 19067.
  and selamectin, kill most newly acquired                    Several trials have been conducted to          Copyright © 2004 The Hartz Mountain
  fleas before they can initiate reproduc-                evaluate tick-control products. These              Corporation. All rights reserved.
  tion. IGRs such as lufenuron, (S)-metho-                studies indicate that three compounds              Hartz® and other marks are owned by The Hartz
  prene, and pyriproxyfen or ovicidal                     have the greatest activity against ticks:          Mountain Corporation.
  insecticides such as selamectin are used to             amitraz (impregnated collar), fipronil             Printed in U.S.A. No part of this publication may
  kill developing eggs.3,5 (S)-methoprene                 (spray and spot-on formulations), and              be reproduced in any form without the express
  applied to cats will prevent egg hatching               permethrin/phenothrin/pyrethroids (spray           written permission of the publisher.
  for at least 43 days. Not only have topical             and spot-on formulations).13–17                    Inset photo on page 1 © Michael W. Dryden,
  IGRs been shown to be ovicidal, but                         Since the source of ticks is often a           DVM, MS, PhD. Used with permission.
  orally administered lufenuron can inhibit               large or almost unlimited refugium of              For more information on The Hartz Mountain
  egg and larval development for up to 44                 tick-infested wildlife and questing envi-          Corporation, visit www.hartz.com.
  days.6,7 Field studies conducted in the                 ronmental life stages, pet owners need to
  United States and Australia have shown                  be persistent and compliant with pro-
  that fipronil, imidacloprid, selamectin,                duction applications. Starting product          tered for tick and mite control in
  and lufenuron (plus pyrethrin spray or                  applications prior to tick season is often      dogs. Its mode of action is believed
  nitenpyram tablets) were effective in                   best. Since ticks are reservoirs of a variety   to be as a monoamine oxidase
  eliminating flea infestations.8-12                      of diseases, killing or repelling ticks prior   inhibitor. It has been impregnated
      While this new topical and systemic                 to attachment and feeding is critical.          into a collar for the control of ticks
  approach is highly effective, the use of                    Often, tick control can be supplemented     on dogs and is not approved for use
  mechanical control procedures remains an                by attempting to kill ticks in the              on cats.
  important part of flea control. Along with              surrounding premises. Destroying weeds,         Fipronil: One of a group of com-
  procedures such as washing the pet’s                    brush, and woodpiles, which serve as hiding     pounds that have broad-spectrum
  blanket, throw rugs, and pet carrier, pet               places for wildlife hosts and molting areas     insecticidal and acaricidal activity,
  sleeping and resting areas and carpets                  for ticks, can be beneficial. Insecticides/     fipronil is the only member of
  should be vacuumed thoroughly to help                   acaricides can be applied into the premises     phenylpyrazoles currently available for
  remove flea eggs and larvae. In cases of                to kill ticks. Check with state laws and        use in veterinary medicine in the
  massive flea infestations or severe pet or              always follow label recommendations as to       United States. They work by binding
  human flea allergy, adulticides and IGRs                the application of insecticides/acaricides      to the γ-aminobutyric acid receptors
  should still be applied to the premises to              into human dwellings and around                 of insects and inhibiting the flux of
  provide relief from flea bites.                         residential neighborhoods.                      CL- ions into the nerve cell, causing
      Once the initial infestation is                                                                     hyperexcitability of the insect nervous
  eliminated, dogs and cats should be                     Common Active Ingredients in Flea               system. Fipronil has activity against
  placed on a long-term, if not lifelong, flea            and Tick Control Products                       fleas, ticks, mites, and lice. It is
  prevention program with either topical or               Amitraz: The only acaricidal mem-               absorbed and accumulates in the seba-
  systemic residual adulticides or IGRs.                  ber of the formamidine group regis-             ceous glands, has very low solubility in

2 HARTZ COMPANION ANIMAL
        ®                  SM
                                • FEBRUARY 2004 • VOL. 2, NO. 1
water, and has prolonged residual        dogs or cats or by injection to cats.         References
activity on both dogs and cats.          Female fleas feeding on treated ani-           1. Sonenshine DE, Lane RS, Nicholson WL: Ticks
                                                                                           (Ixodida), in Mullen G, Durden L: Medical and
Fipronil can be found in spot-on and     mals are prevented from producing                 Veterinary Entomology. Amsterdam, Elsevier
spray formulations.                      viable eggs or larvae.                            Science, 2002, pp 517–558.
                                                                                        2. Dryden MW, Bennett G, Neal J: Concepts of flea
Imidacloprid and nitenpyram: The         Organophosphates and carbamates:                  control. Comp An Pract 19(4–5):11–22, 1989.
only two currently available chloroni-   Organophosphates (chlorpyrifos,                3. Dryden MW, Broce AB: Integrated flea control for
cotinyls for flea control. These com-    dichlorvos, malathion, diazinon,                  the 21st Century. Compend Contin Educ Pract Vet
                                                                                           24(suppl 1):36–39, 2002.
pounds bind to the postsynaptic          phosmet, fenthion, chlorfenvinphos,            4. Dryden MW, Broce AB: Laboratory evaluations of
nicotinic acetylcholine receptor site    and cythioate) and carbamates (car-               topical flea control products. Proc Brit Small Anim
                                                                                           Vet Assoc Dermatol Study Group:1998.
in insects, leading to inhibition of     baryl and propoxur) act through the            5. Dryden M, Payne P, Smith V, et al: Efficacy of
cholinergic transmission and result-     inhibition of acetylcholinesterase,               selamectin and fipronil/(S)-methoprene against the
                                                                                           adult cat flea, Cenocephalides felis and flea eggs on
ing in paralysis and death. Imidaclo-    which is responsible for the inactiva-            cats. Proc 47th Annu Meet Am Assoc Vet Parasitol:2002.
prid is applied as a 10% spot-on top-    tion of the neurotransmitter acetyl-           6. Blagburn BL, Vaughan JL, Lindsay DS, Tebbitt
ical product and is used primarily to    choline. Organophosphates or carba-               GL: Efficacy dosage titration of lufenuron against
                                                                                           developmental stages of fleas (Ctenocephalides felis
control fleas on both dogs and cats.     mates produce spontaneous muscular                felis) in cats. Am J Vet Res 55(1):98–101, 1994.
Nitenpyram is administered as a pill     contractions followed by paralysis.            7. Hink WF, Zakson M, Barnett S: Evaluation of a
                                                                                           single oral dose of lufenuron to control flea infestation
to both dogs and cats. It is absorbed    Pyrethrum and pyrethroids: A large                in dogs. Am J Vet Res 55(6):822–824, 1994.
rapidly, reaching maximum blood          group of compounds that have both              8. Dryden M, Perez H, Ulitchny D: Control of flea
concentrations in dogs and cats          insecticide and acaricidal activity,              populations on naturally infested dogs and cats and
                                                                                           in private residences with either topical
within 1.2 and 0.6 hours, respec-        they work by disrupting sodium and                imidacloprid spot application or the combination of
tively. Nitenpyram is rapidly elimi-     potassium ion transport in nerve                  oral lufenuron and pyrethrin spray. JAVMA
                                                                                           215:36–39, 1999.
nated from the body, with >90%           membranes, causing spontaneous                 9. Dryden M, Magid-Denenberg T, Bunch S:
eliminated in the urine within 24 to     depolarization and neuromuscular                  Control of fleas on naturally infested dogs and
                                                                                           cats and in private residences with topical spot
48 hours, primarily as unchanged         blockage. Pyrethrum and pyrethroids               applications of fipronil or imidacloprid. Vet
nitenpyram. Fleas begin to die           are often combined with synergists                Parasitol 93(1):69–75, 2000.
within 20 to 30 minutes of adminis-      such as piperonyl butoxide and N-             10. Dryden M, Maggid-Denenberg T, Bunch S,
                                                                                           Schenker R: Control of fleas on dogs and cats
tration with 100% flea mortality         octyl bicycloheptene dicarboxymide                and in private residences with the combination
within 3 to 4 hours.                     that interfere with the insect detoxifi-          of oral lufenuron and nitenpyram. Vet Ther
                                                                                           2:208–214, 2001.
IGRs: A diverse collection of com-       cation mechanisms. Natural                    11. Dryden MW, Burkindine S, Lewis T,
pounds designed to inhibit the devel-    pyrethrum is extracted from chrysan-              Houdeshell L: Efficacy of selamectin in
                                                                                           controlling natural flea infestations on pets
opment of immature stages of             themum flowers. It has rapid but                  and in private residences in comparison with
insects. They are generally classified   brief activity and has relatively low             imidacloprid and fipronil. Proc 46th Annu Meet
                                                                                           Amer Assoc Vet Parasitol:2001.
as either juvenile hormone analogs       toxicity in dogs and cats. Synthetic          12. Miller PF, Peters BA, Hort CA: A field study
( JHAs) or chitin synthesis inhibitors   pyrethroids generally have greater                to evaluate integrated flea control using
                                                                                           lufenuron and Nitenpyram compared to
(insect development inhibitors).         potency and longer residual activity,             Imidacloprid used alone. Australian Vet Pract
JHAs currently on the market for flea    and some are less well tolerated in               31:60–69, 2001.
control in the United States are         cats (permethrin). Pyrethroids                13. Hunter JS: Efficacy of Frontline spray and
                                                                                           Frontline Topspot. Compend Contin Educ Pract
(S)-methoprene and pyriproxyfen.         include allethrin, cyfluthrin, cyper-             Vet (suppl 19):15–16, 1997.
Female fleas in the haircoat absorb      methrin, permethrin, phenothrin, and          14. Estrada-Pena A, Ascher F: Comparison of an
                                                                                           amitraz-impregnated collar with topical
the JHA, and developing embryos or       resmethrin.                                       administration of fipronil for prevention of
larvae within the eggs are killed.       Selamectin: Currently the only                    experimental and natural infestations by the
                                                                                           brown dog tick (Rhipicephalus sanguineus).
JHAs bind to juvenile hormone            approved avermectin for use to con-               JAVMA 214(12):1799–1803, 1999.
receptor sites; larvae are prevented     trol fleas on cats and fleas and ticks        15. Hunter JS, Tanner P, Keister M, Jeannin P:
                                                                                           Residual efficacy of Frontline Top Spot for
from completing metamorphosis and        on dogs. Avermectins bind to gluta-               the control of fleas and ticks in the dog. Proc
subsequently die. The second cate-       mate gated chloride channels in the               42nd Annu Meet Am Assoc Vet Parasitol:1997.
gory of IGRs is the chitin synthesis     nervous system. The result is an              16. Endris RG, Hair JA, Anderson G, et al:
                                                                                           Efficacy of two 65% permethrin formulations
inhibitors. Lufenuron, a ben-            increase in cell permeability, resulting          against induced infestations of Ctenocephalides
zoylphenyl urea, interferes with poly-   in rapid and continued influx of chlo-            felis (Insecta:Siphonaptera) and Amblyomma
                                                                                           amercicanum (Acari:Ixodidae) on beagles. Vet
merization and deposition of chitin,     ride ions into the nerve cell and pro-            Ther 4:47–55, 2003.
killing developing larvae either         ducing paralysis. Selamectin is mar-          17. Cruthers L, Slone R, Arther RG: K9 Advantix
                                                                                           (imidacloprid plus permethrin) for controlling
within the egg or after hatching.        keted as an endectocide spot-on                   ticks and mosquitoes on dogs. Compend Contin
Lufenuron is administered orally to      product for both dogs and cats.                   Educ Pract Vet 25(suppl 5A):5–18; 2003.



                                                                             HARTZ® COMPANION ANIMALSM • FEBRUARY 2004 • VOL. 2, NO. 1                 3
The Role of Toys in
                                                         Behavior Modification
                                                         Karen L. Overall, MA, VMD, PhD, DACVB, ABS
                                                         Certified Applied Animal Behaviorist
                                                         Center for Neurobiology and Behavior
                                                         Psychiatry Department
                                                         University of Pennsylvania
                                                         Philadelphia, Pennsylvania

      Behavior modification is nothing more               incorporating toys, rawhides, and puzzles      teach that it can look to the client for
  than the process of altering an animal’s                into the modification repertoire, the          cues about the appropriateness of the
  behavior. We engage in behavior modifi-                 experience becomes mentally stimulating        behavior. The reward structure should be
  cation either actively or passively every hour          for the dog and fun for the client.            clearly defined and appropriately
  of the day, and clients are often subcon-                                                              reinforced at all times; we teach best by
  sciously and accidentally employing                     Potential Problems                             rewarding every instance of appropriate
  principles associated with behavior                         Before any client can change an            behavior and we retain what we have
  modification. For example, take the case of             animal’s behavior, they must recognize:        learned best by rewarding intermittently.
  the Australian shepherd who, as the client              (1) what normal signaling is, (2) what         The client also needs to understand that
  shows signs of getting ready to take the dog            signals are associated with the problem        intermittent is not synonymous with
  out, begins to jump, yip, and nip at the                they wish to change, and (3) what signals      “seldom.” Unless the client’s intent is to
  client’s ankles and elbows. The client’s                precede step 2.                                teach the dog or cat to fear him, the
  response is to shriek and move quickly away                 Although we ask clients to “intervene”     client must stop all punishment, yelling,
  from the dog. This client does not realize it,          and minimally interrupt the behavior in        throwing things, etc. The more irrational
  but he just taught his dog to anticipate any            step 3, intervention is deliberately left      the human behavior becomes, from the
  behaviors associated with going out (e.g.,              undefined. In any situation, three             pet’s viewpoint, the more uncertain,
  heading to the door, putting on coats, etc.)            environments that can potentially be           anxious, and active the pet will become.
  with what, to the dog, is a very mentally               modified are available for intervention: the
  stimulating and challenging environment.                physical environment, the behavioral           A Few Words About Rewards
  This client has invested time in modifying              environment, and the pharmacologic                Most behavior modification programs
  the dog’s behavior—the modification was                 environment. The key to understanding          employ praise, food treats, or other
  just not in the direction intended.                     how dogs learn is to appreciate the            rewards. Generally, the higher the quality
      In that same amount of time, or less,               complexity of interaction between these        of the treat, the better the pet’s response.
  the client could calmly ask the dog to sit,             environments and the importance of factors     Food rewards come in two basic forms:
  wait as the client puts on a coat, etc., and            affecting temporal and intensity changes       instantaneous and remote. Instantaneous
  then ask the dog to get a toy from a toy                and interactions within these environments.    rewards are provided for a behavior that
  basket placed next to the door. The client                                                             was just offered. Examples of remote
  would ask the dog to sit, wait, or stay                 Keys to Success                                rewards, where the pet rewards itself for
  again as the door was opened, while                        To implement successful behavior            behavior the client likes, include rawhides
  reminding the dog to get ready. When                    modification, clients must cease any           and food toys. Here, the pet’s activity is
  the dog is sitting with the toy in its jaws,            behaviors that promote, trigger, cause,        both self-rewarding and self-sustaining.
  the door is opened, the dog is told,                    encourage, or correlate with any of the
  “Okay,” and it bounds out the door                      behaviors in the pet that they wish to         The Problem With Destruction
  without injury to body or property.                     change. They must commit to clear                 Separation anxiety is one of the most
      Our focus should be to help clients                 signaling and a humane set of rules by         common behavioral conditions in dogs
  understand that learning occurs all the                 which they can interact with the cat or        and is best defined as physical or
  time and that we can shape the direction,               dog. The behavior modification should          behavioral signs of distress exhibited by
  rate, and complexity of the learning                    be sufficient to either signal to the pet      the animal in the absence of, or lack of
  process with conscious effort.1,2 By                    what it can expect to happen next or to        access to, the client. It involves consistent,

4 HARTZ COMPANION ANIMAL
        ®                   SM
                                 • FEBRUARY 2004 • VOL. 2, NO. 1
intensive destruction, elimination,              avoid these risks by watching the                 cat. Accordingly, if the pet has any
vocalization, or salivation exhibited only       animals when they chew and                        allergies or problem aggression
in the absence of the client. Behaviors          intervening if they are concerned.                involving food, these may not be the
are most severe close to the separation,       • Some animals are allergic to the meats            teething toys of choice.
and many anxiety-related behaviors               from which some food toys are made.            • There are a variety of dental bones and
(autonomic hyperactivity, increased motor        Beef—the source of most rawhides—is              rope toys that have been developed to
activity, increased vigilance and scanning)      a relatively common allergen, and                massage gums and for pulling exercises
may become apparent as the client                some dogs may react to the flavorings            between pups and humans.
exhibits behaviors associated with leaving.3     or coatings on rawhides. Clients               • Food balls and puzzles can be great
    Because destruction is the most easily       should be told that animals allergic to          ways to feed puppies or kittens and
recognized sign of distress associated with      their food toys often vomit, have gas            adult cats or dogs that are often left
separation anxiety, all dogs that destroy        and/or diarrhea, or become very itchy.           alone. Clients can make homemade
things are often assumed to have anxiety-
                                               • Clients need to remember that food               food puzzles for overweight, under-
related problems. This is not so. Situ-
                                                 toys are not true toys for pets that are         stimulated pets. The client needs a
ations not associated with separation
                                                 omnivorous or carnivorous; they are              large tray, some large stones, and some
anxiety include teething UTIs,
                                                 food, and if the pet cares so much               fairly sturdy, non-breakable containers
incomplete housetraining, dietary changes,
                                                 about them that the pet becomes                  that the pet can move with some
and endocrinopathy.                              aggressive, the situation is worsened by         effort. Then, the client hides the food
    Many recommendations have been               allowing the pet access to these toys.           in a number of spots in the puzzle.
made to give dogs with separation anxiety
food toys. This recommendation is often        • Rubber toys often come with holes              • Squeaky and fuzzy toys come in
made based on the assumption that dogs           into which food can be placed. The               thousands of sizes and combinations.
destroy because they are “bored.” Most           rule for any toy should be that it is            The toy should be a pet toy, not a
of the pet dogs in America are under-            bigger than the pet’s mouth or head.             human child’s toy. However, many
stimulated compared to dogs that work            Dogs and cats can still chew off pieces          animals will dismember these toys to
or otherwise accompany their people;             of these toys and choke on them or               get to the squeakers, which can cause
conversely, some working dogs have               get them stuck in their intestines. If           obstructions. Ensure that clients
separation anxiety. If the food toy is one       clients are observant and check the              check the toys frequently and repair
that the dog would use and enjoy in the          toys frequently, they will minimize              or discard them as needed. Remind
client’s presence and it is replaced daily,      these risks. These toys, which bounce            clients to wash plush toys frequently
the client will know that the dog is             in unpredictable directions when the             because they can become fetid sources
beginning to improve when the                    dog or cat tries to get the food, help           of bacteria.
dog can eat the food from the                        keep the pet stimulated and                • To get pets to play with their own toys
toy. In this sense, food toys                           provide exercise. If soft food is         and not those belonging to the kids,
can be used to measure                                     used, they must be cleaned             clients can make a rule about where
progress as can videotapes,                                 regularly. Toys should be             each set of toys is kept. If, after play,
behavioral logs, and client                                 frequently checked for loose          the kids’ toys go in a chest or on a
assessment.                                                 or missing rubber pieces and          shelf and the dogs’ toys go in a basket,
                                                           replaced when damaged to               the rule is clear.
Types of Toys                                            lessen the chance of choking or        • Interactive toys on strings and ropes and
   Young puppies and kittens                          obstruction.                                those involving feathers can be terrific
are learning about coordination                • Nylon toys are made of a synthetic               for housebound animals. These are all
and modulation or moderation of their            hard plastic polymer and come in a               relatively safe toys as long as none of the
behaviors and are teething. Both puppies         variety of shapes. They do not splinter,         parts are chewed off and swallowed.
and kittens can benefit from the same            and pieces are seldom able to cause
chew toys.                                       gastrointestinal problems. They can be         References
                                                                                                 1. Overall KL: How dogs learn. Notes for Professional
• Food toys made from animal parts               great gum massagers; however, they are             Animal Behavior Associates Meeting, Guelph,
  (rawhides, pig’s ears, cow hooves, etc)        very hard and can cause dental, gum,               Ontario, April 2003.
  can be excellent outlets for chewing           and mouth injury. Pressed bones                 2. Overall KL: Understanding behavior modification.
                                                                                                    Convention Notes AVMA 2003 (CD), Denver CO,
  behaviors. Potential problems exist,           involve flavoring and a potato starch.             July 2003.
  however, for animals that rip off huge         They are relatively risk-free as far as         3. Overall KL: Clinical Behavioral Medicine for Small
  hunks and swallow them. Clients can            injuries, but they are food to the dog or          Animals. St. Louis, Mosby, 1997.



                                                                                      HARTZ® COMPANION ANIMALSM • FEBRUARY 2004 • VOL. 2, NO. 1          5
Only a scientist would notice that
      something so attractive to humans could be
       so repulsive to fleas, ticks and mosquitoes.

       Chrysanthemums. Fleas. Chrysanthemums. Fleas. Not exactly a connection most people would make. And yet
       scientists discovered that a synthetic derivative of the chrysanthemum flower called phenothrin kills fleas, ticks and
                  mosquitoes incredibly well. The same phenothrin you’ll find in Hartz Advanced Care Brand® Plus+.
                  Phenothrin is so effective that it’s used to protect food supplies and has one of the EPA’s lowest toxicity
                  profiles for insecticides. And by combining it with (S )-methoprene, a proven insect growth regulator, Hartz
       Advanced Care Brand® Plus+ protects against more parasites—fleas, ticks, mosquitoes and flea eggs—than any other
       monthly topical brand. Maybe that’s why pets find it so attractive. Even if they don’t have the slightest clue what it is.




Our veterinarians and PhDs                                                                                    offers veterinarians an effective,
test it. Independent companies                                                                                    lower-cost alternative to
test it. Then the government                                                                                     recommend to your clients.
tests the tests.                                                                                                 Veterinary offices around the
                                                                                                                   country have already begun
It borders on obsession,
                                                                                                                  dispensing it, with the goal
we admit. But to our highly
                                                                                                                of reducing the percentage of
respected staff veterinarians                                                                                   unprotected pets. After all, for
and PhDs, relentless testing is                                                                                 those who care about animals’
an integral part of developing                                                                                  well-being, any percentage of
             new pet products.                                                                                 unprotected pets is too high.

            Take Hartz Advanced                                                                            We’re as committed to pets
           Care Brand® Plus+, for                                                                         as you are. Really.
           instance. First we subjected                                                                   At Hartz, we’ve
it to a series of highly sophisticated                  Chrysanthemum                                     made a strong
tests in our state-of-the-art laboratory.                dendranthema
                                                                                                          promise to help
Then, we gave it to independent                              50% of pets go without flea & tick           pets become healthier and happier,
companies, which did extensive studies                       protection. (It’s not their fault.)          by continuing to introduce innovative,
out in the field. Finally, we submitted                                                                   scientifically proven products. Perhaps
                                                             A client brings their flea-infested pet
it to government agencies for review,                                                                     just as importantly, we’re making a
                                                             into your office. You prescribe a
earning a stamp of approval for                                                                           commitment to veterinarians as well,
                                                             treatment for them. And then they
effectiveness on both dogs and cats.                                                                      by listening closely to your concerns
                                                             leave without it.
                                                                                                          and striving to be a better partner.
Even after all of that, we’re still                           You’re not alone. According to the          But don’t just take our word for
constantly testing new formulas,                              American Pet Products Manufacturers         it. Call our Consumer Relations
trying to find an even better                                Association®, over half of all pets aren’t   Department at 1-800-275-1414 and
flea, tick and mosquito                                      getting treated for fleas & ticks,* partly   ask to talk to a Hartz veterinarian,
treatment. It’s an                                           because their owners can’t afford the        who will gladly share with you all
obsession, remember?                                         leading brand. Which is why Hartz            the progress we’ve made recently.




*American Pet Product Manufacturers Association 2001-2002 National Pet Owners Survey
Albert Ahn, DVM, is a veterinarian, Corporate Vice President and
                 Chief Scientific Officer at The Hartz Mountain Corporation.




                                            ASK TH E VET
Q
What are the active ingredients of the
Hartz Advanced Care Brand® Flea & Tick
Drops Plus+ for Cats and Kittens and Hartz
                                                      Q     Your dewormer product, Hartz® Health
                                                            measures® Once-a-Month Wormer, contains
                                                            piperazine. What steps has Hartz taken to
Advanced Care Brand® Flea & Tick Drops                      offer pet owners more broad-spectrum
Plus+ for Dogs and Puppies products?                        protection?


A
The synthetic primary active ingredient of the
Hartz Advanced Care Brand® Flea and Tick
Drops Plus+ line is phenothrin, a synthetic
                                                       A    Hartz® recently introduced Hartz® Rid Worm™
                                                            (pyrantel pamoate) Chewable Flavored Dog
                                                            Wormer Tablets. Pyrantel pamoate has a
relative of extracts obtained from the                      wonderful history in the veterinary community
chrysanthemum flower. The second active                     of providing dogs with protection from
ingredient is (S)-methoprene, a proven insect               roundworms and hookworms. This product will
growth regulator that kills flea eggs and                   replace our existing formulations in order to
larvae.                                                     offer pet owners a higher level of protection.



Q
Does Hartz offer toys that would assist or
aid in behavior modification?
                                                      Q     Does Hartz sell products to the veterinary
                                                            community?


A
Hartz recognizes that toys help to aid in the
physical and psychological development of
pets. The Hartz® At Play™ line of dog and cat
                                                      A     Yes. If you would like to receive a free copy of
                                                            the Hartz Veterinary Catalog, simply call us at
                                                            800-999-3000 x5118 or email us at
toys is designed to address the importance of               feedback@hartz.com.
play as a critical component to the well-being
of a pet, including behavior modification. This
line features a variety of plush and rubber
dog toys as well as toys for cats, including the
Hartz® At Play™ Gone Fishin’™ play wand and
Hartz® At Play™ Cat Gym™.




 We want to hear from you!
 • Have questions or comments? Call our Consumer Relations Department at 800-275-1414 and ask to speak to a Hartz staff
   veterinarian or email us at feedback@hartz.com.
 • To obtain a Hartz Veterinary Catalog of products, please call 800-999-3000 x5118 or email us at feedback@hartz.com.


                                                                          HARTZ® COMPANION ANIMALSM • FEBRUARY 2004 • VOL. 2, NO. 1   7
Hartz Names “Veterinarian of the Year”
Contest Finalists

           Since 2001, The Hartz Mountain Corporation has been sponsoring the Hartz “Veterinarian of the Year” Contest. Each year,
       clients nominate veterinarians who have excelled in the veterinary field as well as in their passion for nurturing animals. This
       year’s contest has again seen a flood of entries from grateful pet owners. The scores of heartfelt essays from across America
       illustrate the continuous dedication of the veterinary community. Hartz salutes all veterinarians who provide such wonderful care
       for our best friends and is proud to announce the “Veterinarian of the Year” Contest finalists:


             Dr. Stephen Grigsby                              Dr. Bill Neumann                               Dr. Tami Shearer
          Harbor City Animal Hospital                    Broad Ripple Animal Clinic                        Shearer Pet Hospital
                Melbourne, FL                                 Indianapolis, IN                               Columbus, OH

             Dr. Cari McDonald                                 Dr. Richard Katz                            Dr. Barbara Swahlen
           Horizon Animal Hospital                        Glen Park Animal Hospital                     Cimarron Animal Hospital
                 Tulsa, OK                                        Gary, IN                                     Tucson, AZ




Veterinary Learning Systems                                                                                         PRESORTED STANDARD
780 Township Line Road                                                                                                  U.S. POSTAGE
Yardley, PA 19067
                                                                                                                        PAID
                                                                                                                       BENSALEM, PA
                                                                                                                       PERMIT #118




                                                                                                                                  400046

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Hartz Companion Animal - Pharmacology and Practical Application of Flea and Tick Control Medications

  • 1. A NEWSLETTER OF PRACTICAL MEDICINE FOR VETERINARY PROFESSIONALS FEBRUARY 2004 VOLUME 2, NUMBER 1 Pharmacology and Practical Application of Flea and Tick Control Medications Michael W. Dryden, DVM, MS, PhD College of Veterinary Medicine Kansas State University Manhattan, Kansas Flea and tick infestations of dogs and Cats, while not as commonly infested as pet and application of insecticides and cats are common, and attempts to dogs, can be parasitized by A. americanum, IGRs into the premises.2 It was hoped eliminate them can be costly and Dermacentor spp, and Ixodes spp. that repeated killing of fleas on the pets frustrating. With modern advances in Important advances have been made in and reduction of developing and flea and tick control, however, there is the last decade in the development of new emerging adult fleas in the surrounding no need for pets to suffer if products are insecticides, acaricides, insect growth environment would control infestations. applied appropriately and pet owners regulators (IGRs), application The difficulty with this approach, follow treatment and prevention methodology, and formulation technology. however, was getting pet owners to protocols. consistently follow treatment protocols. Fleas and ticks are blood-feeding Flea Control Principles Recent development of insecticides ectoparasites that are responsible for the The goals of flea control are threefold: transmission of several diseases of humans kill fleas currently parasitizing pets, IN THIS ISSUE: and their pets. While the cat flea eliminate existing environmental Pharmacology and Practical Ctenocephalides felis is the primary flea infestations, and prevent future Application of Flea and Tick infesting dogs and cats in North America, infestations. Several insecticides (fipronil, Control Medications .................. 1 several tick species are commonly imidacloprid, nitenpyram, certain The Role of Toys in Behavior encountered. Dogs in North America are pyrethroids, selamectin) do an excellent most commonly parasitized by three-host job of killing existing fleas on pets. The Modification .............................. 4 ticks, including Amblyomma americanum, problem is that the home and/or yard are Ask the Vet ................................ 7 Amblyomma maculatum, Dermacentor still infested. Historically, control was “Veterinarian of the Year” andersoni, Dermacentor variabilis, Ixodes attempted through repeated application Finalists...................................... 8 scapularis, and Rhipicephalus sanguineus.1 of short-acting insecticides applied to the
  • 2. and IGRs with convenient dosage forms Tick Control Principles A NEWSLETTER OF PRACTICAL MEDICINE FOR VETERINARY PROFESSIONALS (spot-ons, collars, pills, oral suspensions, Great advances have been made in flea FEBRUARY 2004 VOLUME 2, NUMBER 1 injections) and prolonged residual activity control, but similar advances in tick have improved pet owner compliance and control are lacking. As with fleas, tick Consulting Editors altered the way flea control is conducted infestations are important not only Albert Ahn, DVM by targeting flea reproduction on the dog because ticks are a nuisance but also Corporate Vice President and cat. Flea reproduction on the host is because they are vectors of disease. It is Chief Scientific Officer targeted either by killing newly acquired important to remember that the most The Hartz Mountain Corporation fleas before they can begin laying viable common ticks infesting dogs and cats are Bruce Truman eggs (24 hours after infestation) or by three-host ticks, which have a high Divisional Vice President directly affecting viability of flea eggs.3 reproductive capacity, feed on numerous Animal Health and Nutrition Older insecticide formulations did not wildlife hosts, and have prolonged life The Hartz Mountain Corporation have sufficient residual activity to kill cycles of up to 2 years.1 These factors newly acquired fleas prior to egg often contribute to control failures and HARTZ® COMPANION ANIMALSM is produced for The Hartz Mountain production.4 Newer topical residual leave many pet owners with the Corporation by Veterinary Learning insecticides, such as fipronil, imida- perception that the product they used Systems, 780 Township Line Rd., cloprid, certain pyrethroid formulations, was ineffective. Yardley, PA 19067. and selamectin, kill most newly acquired Several trials have been conducted to Copyright © 2004 The Hartz Mountain fleas before they can initiate reproduc- evaluate tick-control products. These Corporation. All rights reserved. tion. IGRs such as lufenuron, (S)-metho- studies indicate that three compounds Hartz® and other marks are owned by The Hartz prene, and pyriproxyfen or ovicidal have the greatest activity against ticks: Mountain Corporation. insecticides such as selamectin are used to amitraz (impregnated collar), fipronil Printed in U.S.A. No part of this publication may kill developing eggs.3,5 (S)-methoprene (spray and spot-on formulations), and be reproduced in any form without the express applied to cats will prevent egg hatching permethrin/phenothrin/pyrethroids (spray written permission of the publisher. for at least 43 days. Not only have topical and spot-on formulations).13–17 Inset photo on page 1 © Michael W. Dryden, IGRs been shown to be ovicidal, but Since the source of ticks is often a DVM, MS, PhD. Used with permission. orally administered lufenuron can inhibit large or almost unlimited refugium of For more information on The Hartz Mountain egg and larval development for up to 44 tick-infested wildlife and questing envi- Corporation, visit www.hartz.com. days.6,7 Field studies conducted in the ronmental life stages, pet owners need to United States and Australia have shown be persistent and compliant with pro- that fipronil, imidacloprid, selamectin, duction applications. Starting product tered for tick and mite control in and lufenuron (plus pyrethrin spray or applications prior to tick season is often dogs. Its mode of action is believed nitenpyram tablets) were effective in best. Since ticks are reservoirs of a variety to be as a monoamine oxidase eliminating flea infestations.8-12 of diseases, killing or repelling ticks prior inhibitor. It has been impregnated While this new topical and systemic to attachment and feeding is critical. into a collar for the control of ticks approach is highly effective, the use of Often, tick control can be supplemented on dogs and is not approved for use mechanical control procedures remains an by attempting to kill ticks in the on cats. important part of flea control. Along with surrounding premises. Destroying weeds, Fipronil: One of a group of com- procedures such as washing the pet’s brush, and woodpiles, which serve as hiding pounds that have broad-spectrum blanket, throw rugs, and pet carrier, pet places for wildlife hosts and molting areas insecticidal and acaricidal activity, sleeping and resting areas and carpets for ticks, can be beneficial. Insecticides/ fipronil is the only member of should be vacuumed thoroughly to help acaricides can be applied into the premises phenylpyrazoles currently available for remove flea eggs and larvae. In cases of to kill ticks. Check with state laws and use in veterinary medicine in the massive flea infestations or severe pet or always follow label recommendations as to United States. They work by binding human flea allergy, adulticides and IGRs the application of insecticides/acaricides to the γ-aminobutyric acid receptors should still be applied to the premises to into human dwellings and around of insects and inhibiting the flux of provide relief from flea bites. residential neighborhoods. CL- ions into the nerve cell, causing Once the initial infestation is hyperexcitability of the insect nervous eliminated, dogs and cats should be Common Active Ingredients in Flea system. Fipronil has activity against placed on a long-term, if not lifelong, flea and Tick Control Products fleas, ticks, mites, and lice. It is prevention program with either topical or Amitraz: The only acaricidal mem- absorbed and accumulates in the seba- systemic residual adulticides or IGRs. ber of the formamidine group regis- ceous glands, has very low solubility in 2 HARTZ COMPANION ANIMAL ® SM • FEBRUARY 2004 • VOL. 2, NO. 1
  • 3. water, and has prolonged residual dogs or cats or by injection to cats. References activity on both dogs and cats. Female fleas feeding on treated ani- 1. Sonenshine DE, Lane RS, Nicholson WL: Ticks (Ixodida), in Mullen G, Durden L: Medical and Fipronil can be found in spot-on and mals are prevented from producing Veterinary Entomology. Amsterdam, Elsevier spray formulations. viable eggs or larvae. Science, 2002, pp 517–558. 2. Dryden MW, Bennett G, Neal J: Concepts of flea Imidacloprid and nitenpyram: The Organophosphates and carbamates: control. Comp An Pract 19(4–5):11–22, 1989. only two currently available chloroni- Organophosphates (chlorpyrifos, 3. Dryden MW, Broce AB: Integrated flea control for cotinyls for flea control. These com- dichlorvos, malathion, diazinon, the 21st Century. Compend Contin Educ Pract Vet 24(suppl 1):36–39, 2002. pounds bind to the postsynaptic phosmet, fenthion, chlorfenvinphos, 4. Dryden MW, Broce AB: Laboratory evaluations of nicotinic acetylcholine receptor site and cythioate) and carbamates (car- topical flea control products. Proc Brit Small Anim Vet Assoc Dermatol Study Group:1998. in insects, leading to inhibition of baryl and propoxur) act through the 5. Dryden M, Payne P, Smith V, et al: Efficacy of cholinergic transmission and result- inhibition of acetylcholinesterase, selamectin and fipronil/(S)-methoprene against the adult cat flea, Cenocephalides felis and flea eggs on ing in paralysis and death. Imidaclo- which is responsible for the inactiva- cats. Proc 47th Annu Meet Am Assoc Vet Parasitol:2002. prid is applied as a 10% spot-on top- tion of the neurotransmitter acetyl- 6. Blagburn BL, Vaughan JL, Lindsay DS, Tebbitt ical product and is used primarily to choline. Organophosphates or carba- GL: Efficacy dosage titration of lufenuron against developmental stages of fleas (Ctenocephalides felis control fleas on both dogs and cats. mates produce spontaneous muscular felis) in cats. Am J Vet Res 55(1):98–101, 1994. Nitenpyram is administered as a pill contractions followed by paralysis. 7. Hink WF, Zakson M, Barnett S: Evaluation of a single oral dose of lufenuron to control flea infestation to both dogs and cats. It is absorbed Pyrethrum and pyrethroids: A large in dogs. Am J Vet Res 55(6):822–824, 1994. rapidly, reaching maximum blood group of compounds that have both 8. Dryden M, Perez H, Ulitchny D: Control of flea concentrations in dogs and cats insecticide and acaricidal activity, populations on naturally infested dogs and cats and in private residences with either topical within 1.2 and 0.6 hours, respec- they work by disrupting sodium and imidacloprid spot application or the combination of tively. Nitenpyram is rapidly elimi- potassium ion transport in nerve oral lufenuron and pyrethrin spray. JAVMA 215:36–39, 1999. nated from the body, with >90% membranes, causing spontaneous 9. Dryden M, Magid-Denenberg T, Bunch S: eliminated in the urine within 24 to depolarization and neuromuscular Control of fleas on naturally infested dogs and cats and in private residences with topical spot 48 hours, primarily as unchanged blockage. Pyrethrum and pyrethroids applications of fipronil or imidacloprid. Vet nitenpyram. Fleas begin to die are often combined with synergists Parasitol 93(1):69–75, 2000. within 20 to 30 minutes of adminis- such as piperonyl butoxide and N- 10. Dryden M, Maggid-Denenberg T, Bunch S, Schenker R: Control of fleas on dogs and cats tration with 100% flea mortality octyl bicycloheptene dicarboxymide and in private residences with the combination within 3 to 4 hours. that interfere with the insect detoxifi- of oral lufenuron and nitenpyram. Vet Ther 2:208–214, 2001. IGRs: A diverse collection of com- cation mechanisms. Natural 11. Dryden MW, Burkindine S, Lewis T, pounds designed to inhibit the devel- pyrethrum is extracted from chrysan- Houdeshell L: Efficacy of selamectin in controlling natural flea infestations on pets opment of immature stages of themum flowers. It has rapid but and in private residences in comparison with insects. They are generally classified brief activity and has relatively low imidacloprid and fipronil. Proc 46th Annu Meet Amer Assoc Vet Parasitol:2001. as either juvenile hormone analogs toxicity in dogs and cats. Synthetic 12. Miller PF, Peters BA, Hort CA: A field study ( JHAs) or chitin synthesis inhibitors pyrethroids generally have greater to evaluate integrated flea control using lufenuron and Nitenpyram compared to (insect development inhibitors). potency and longer residual activity, Imidacloprid used alone. Australian Vet Pract JHAs currently on the market for flea and some are less well tolerated in 31:60–69, 2001. control in the United States are cats (permethrin). Pyrethroids 13. Hunter JS: Efficacy of Frontline spray and Frontline Topspot. Compend Contin Educ Pract (S)-methoprene and pyriproxyfen. include allethrin, cyfluthrin, cyper- Vet (suppl 19):15–16, 1997. Female fleas in the haircoat absorb methrin, permethrin, phenothrin, and 14. Estrada-Pena A, Ascher F: Comparison of an amitraz-impregnated collar with topical the JHA, and developing embryos or resmethrin. administration of fipronil for prevention of larvae within the eggs are killed. Selamectin: Currently the only experimental and natural infestations by the brown dog tick (Rhipicephalus sanguineus). JHAs bind to juvenile hormone approved avermectin for use to con- JAVMA 214(12):1799–1803, 1999. receptor sites; larvae are prevented trol fleas on cats and fleas and ticks 15. Hunter JS, Tanner P, Keister M, Jeannin P: Residual efficacy of Frontline Top Spot for from completing metamorphosis and on dogs. Avermectins bind to gluta- the control of fleas and ticks in the dog. Proc subsequently die. The second cate- mate gated chloride channels in the 42nd Annu Meet Am Assoc Vet Parasitol:1997. gory of IGRs is the chitin synthesis nervous system. The result is an 16. Endris RG, Hair JA, Anderson G, et al: Efficacy of two 65% permethrin formulations inhibitors. Lufenuron, a ben- increase in cell permeability, resulting against induced infestations of Ctenocephalides zoylphenyl urea, interferes with poly- in rapid and continued influx of chlo- felis (Insecta:Siphonaptera) and Amblyomma amercicanum (Acari:Ixodidae) on beagles. Vet merization and deposition of chitin, ride ions into the nerve cell and pro- Ther 4:47–55, 2003. killing developing larvae either ducing paralysis. Selamectin is mar- 17. Cruthers L, Slone R, Arther RG: K9 Advantix (imidacloprid plus permethrin) for controlling within the egg or after hatching. keted as an endectocide spot-on ticks and mosquitoes on dogs. Compend Contin Lufenuron is administered orally to product for both dogs and cats. Educ Pract Vet 25(suppl 5A):5–18; 2003. HARTZ® COMPANION ANIMALSM • FEBRUARY 2004 • VOL. 2, NO. 1 3
  • 4. The Role of Toys in Behavior Modification Karen L. Overall, MA, VMD, PhD, DACVB, ABS Certified Applied Animal Behaviorist Center for Neurobiology and Behavior Psychiatry Department University of Pennsylvania Philadelphia, Pennsylvania Behavior modification is nothing more incorporating toys, rawhides, and puzzles teach that it can look to the client for than the process of altering an animal’s into the modification repertoire, the cues about the appropriateness of the behavior. We engage in behavior modifi- experience becomes mentally stimulating behavior. The reward structure should be cation either actively or passively every hour for the dog and fun for the client. clearly defined and appropriately of the day, and clients are often subcon- reinforced at all times; we teach best by sciously and accidentally employing Potential Problems rewarding every instance of appropriate principles associated with behavior Before any client can change an behavior and we retain what we have modification. For example, take the case of animal’s behavior, they must recognize: learned best by rewarding intermittently. the Australian shepherd who, as the client (1) what normal signaling is, (2) what The client also needs to understand that shows signs of getting ready to take the dog signals are associated with the problem intermittent is not synonymous with out, begins to jump, yip, and nip at the they wish to change, and (3) what signals “seldom.” Unless the client’s intent is to client’s ankles and elbows. The client’s precede step 2. teach the dog or cat to fear him, the response is to shriek and move quickly away Although we ask clients to “intervene” client must stop all punishment, yelling, from the dog. This client does not realize it, and minimally interrupt the behavior in throwing things, etc. The more irrational but he just taught his dog to anticipate any step 3, intervention is deliberately left the human behavior becomes, from the behaviors associated with going out (e.g., undefined. In any situation, three pet’s viewpoint, the more uncertain, heading to the door, putting on coats, etc.) environments that can potentially be anxious, and active the pet will become. with what, to the dog, is a very mentally modified are available for intervention: the stimulating and challenging environment. physical environment, the behavioral A Few Words About Rewards This client has invested time in modifying environment, and the pharmacologic Most behavior modification programs the dog’s behavior—the modification was environment. The key to understanding employ praise, food treats, or other just not in the direction intended. how dogs learn is to appreciate the rewards. Generally, the higher the quality In that same amount of time, or less, complexity of interaction between these of the treat, the better the pet’s response. the client could calmly ask the dog to sit, environments and the importance of factors Food rewards come in two basic forms: wait as the client puts on a coat, etc., and affecting temporal and intensity changes instantaneous and remote. Instantaneous then ask the dog to get a toy from a toy and interactions within these environments. rewards are provided for a behavior that basket placed next to the door. The client was just offered. Examples of remote would ask the dog to sit, wait, or stay Keys to Success rewards, where the pet rewards itself for again as the door was opened, while To implement successful behavior behavior the client likes, include rawhides reminding the dog to get ready. When modification, clients must cease any and food toys. Here, the pet’s activity is the dog is sitting with the toy in its jaws, behaviors that promote, trigger, cause, both self-rewarding and self-sustaining. the door is opened, the dog is told, encourage, or correlate with any of the “Okay,” and it bounds out the door behaviors in the pet that they wish to The Problem With Destruction without injury to body or property. change. They must commit to clear Separation anxiety is one of the most Our focus should be to help clients signaling and a humane set of rules by common behavioral conditions in dogs understand that learning occurs all the which they can interact with the cat or and is best defined as physical or time and that we can shape the direction, dog. The behavior modification should behavioral signs of distress exhibited by rate, and complexity of the learning be sufficient to either signal to the pet the animal in the absence of, or lack of process with conscious effort.1,2 By what it can expect to happen next or to access to, the client. It involves consistent, 4 HARTZ COMPANION ANIMAL ® SM • FEBRUARY 2004 • VOL. 2, NO. 1
  • 5. intensive destruction, elimination, avoid these risks by watching the cat. Accordingly, if the pet has any vocalization, or salivation exhibited only animals when they chew and allergies or problem aggression in the absence of the client. Behaviors intervening if they are concerned. involving food, these may not be the are most severe close to the separation, • Some animals are allergic to the meats teething toys of choice. and many anxiety-related behaviors from which some food toys are made. • There are a variety of dental bones and (autonomic hyperactivity, increased motor Beef—the source of most rawhides—is rope toys that have been developed to activity, increased vigilance and scanning) a relatively common allergen, and massage gums and for pulling exercises may become apparent as the client some dogs may react to the flavorings between pups and humans. exhibits behaviors associated with leaving.3 or coatings on rawhides. Clients • Food balls and puzzles can be great Because destruction is the most easily should be told that animals allergic to ways to feed puppies or kittens and recognized sign of distress associated with their food toys often vomit, have gas adult cats or dogs that are often left separation anxiety, all dogs that destroy and/or diarrhea, or become very itchy. alone. Clients can make homemade things are often assumed to have anxiety- • Clients need to remember that food food puzzles for overweight, under- related problems. This is not so. Situ- toys are not true toys for pets that are stimulated pets. The client needs a ations not associated with separation omnivorous or carnivorous; they are large tray, some large stones, and some anxiety include teething UTIs, food, and if the pet cares so much fairly sturdy, non-breakable containers incomplete housetraining, dietary changes, about them that the pet becomes that the pet can move with some and endocrinopathy. aggressive, the situation is worsened by effort. Then, the client hides the food Many recommendations have been allowing the pet access to these toys. in a number of spots in the puzzle. made to give dogs with separation anxiety food toys. This recommendation is often • Rubber toys often come with holes • Squeaky and fuzzy toys come in made based on the assumption that dogs into which food can be placed. The thousands of sizes and combinations. destroy because they are “bored.” Most rule for any toy should be that it is The toy should be a pet toy, not a of the pet dogs in America are under- bigger than the pet’s mouth or head. human child’s toy. However, many stimulated compared to dogs that work Dogs and cats can still chew off pieces animals will dismember these toys to or otherwise accompany their people; of these toys and choke on them or get to the squeakers, which can cause conversely, some working dogs have get them stuck in their intestines. If obstructions. Ensure that clients separation anxiety. If the food toy is one clients are observant and check the check the toys frequently and repair that the dog would use and enjoy in the toys frequently, they will minimize or discard them as needed. Remind client’s presence and it is replaced daily, these risks. These toys, which bounce clients to wash plush toys frequently the client will know that the dog is in unpredictable directions when the because they can become fetid sources beginning to improve when the dog or cat tries to get the food, help of bacteria. dog can eat the food from the keep the pet stimulated and • To get pets to play with their own toys toy. In this sense, food toys provide exercise. If soft food is and not those belonging to the kids, can be used to measure used, they must be cleaned clients can make a rule about where progress as can videotapes, regularly. Toys should be each set of toys is kept. If, after play, behavioral logs, and client frequently checked for loose the kids’ toys go in a chest or on a assessment. or missing rubber pieces and shelf and the dogs’ toys go in a basket, replaced when damaged to the rule is clear. Types of Toys lessen the chance of choking or • Interactive toys on strings and ropes and Young puppies and kittens obstruction. those involving feathers can be terrific are learning about coordination • Nylon toys are made of a synthetic for housebound animals. These are all and modulation or moderation of their hard plastic polymer and come in a relatively safe toys as long as none of the behaviors and are teething. Both puppies variety of shapes. They do not splinter, parts are chewed off and swallowed. and kittens can benefit from the same and pieces are seldom able to cause chew toys. gastrointestinal problems. They can be References 1. Overall KL: How dogs learn. Notes for Professional • Food toys made from animal parts great gum massagers; however, they are Animal Behavior Associates Meeting, Guelph, (rawhides, pig’s ears, cow hooves, etc) very hard and can cause dental, gum, Ontario, April 2003. can be excellent outlets for chewing and mouth injury. Pressed bones 2. Overall KL: Understanding behavior modification. Convention Notes AVMA 2003 (CD), Denver CO, behaviors. Potential problems exist, involve flavoring and a potato starch. July 2003. however, for animals that rip off huge They are relatively risk-free as far as 3. Overall KL: Clinical Behavioral Medicine for Small hunks and swallow them. Clients can injuries, but they are food to the dog or Animals. St. Louis, Mosby, 1997. HARTZ® COMPANION ANIMALSM • FEBRUARY 2004 • VOL. 2, NO. 1 5
  • 6. Only a scientist would notice that something so attractive to humans could be so repulsive to fleas, ticks and mosquitoes. Chrysanthemums. Fleas. Chrysanthemums. Fleas. Not exactly a connection most people would make. And yet scientists discovered that a synthetic derivative of the chrysanthemum flower called phenothrin kills fleas, ticks and mosquitoes incredibly well. The same phenothrin you’ll find in Hartz Advanced Care Brand® Plus+. Phenothrin is so effective that it’s used to protect food supplies and has one of the EPA’s lowest toxicity profiles for insecticides. And by combining it with (S )-methoprene, a proven insect growth regulator, Hartz Advanced Care Brand® Plus+ protects against more parasites—fleas, ticks, mosquitoes and flea eggs—than any other monthly topical brand. Maybe that’s why pets find it so attractive. Even if they don’t have the slightest clue what it is. Our veterinarians and PhDs offers veterinarians an effective, test it. Independent companies lower-cost alternative to test it. Then the government recommend to your clients. tests the tests. Veterinary offices around the country have already begun It borders on obsession, dispensing it, with the goal we admit. But to our highly of reducing the percentage of respected staff veterinarians unprotected pets. After all, for and PhDs, relentless testing is those who care about animals’ an integral part of developing well-being, any percentage of new pet products. unprotected pets is too high. Take Hartz Advanced We’re as committed to pets Care Brand® Plus+, for as you are. Really. instance. First we subjected At Hartz, we’ve it to a series of highly sophisticated Chrysanthemum made a strong tests in our state-of-the-art laboratory. dendranthema promise to help Then, we gave it to independent 50% of pets go without flea & tick pets become healthier and happier, companies, which did extensive studies protection. (It’s not their fault.) by continuing to introduce innovative, out in the field. Finally, we submitted scientifically proven products. Perhaps A client brings their flea-infested pet it to government agencies for review, just as importantly, we’re making a into your office. You prescribe a earning a stamp of approval for commitment to veterinarians as well, treatment for them. And then they effectiveness on both dogs and cats. by listening closely to your concerns leave without it. and striving to be a better partner. Even after all of that, we’re still You’re not alone. According to the But don’t just take our word for constantly testing new formulas, American Pet Products Manufacturers it. Call our Consumer Relations trying to find an even better Association®, over half of all pets aren’t Department at 1-800-275-1414 and flea, tick and mosquito getting treated for fleas & ticks,* partly ask to talk to a Hartz veterinarian, treatment. It’s an because their owners can’t afford the who will gladly share with you all obsession, remember? leading brand. Which is why Hartz the progress we’ve made recently. *American Pet Product Manufacturers Association 2001-2002 National Pet Owners Survey
  • 7. Albert Ahn, DVM, is a veterinarian, Corporate Vice President and Chief Scientific Officer at The Hartz Mountain Corporation. ASK TH E VET Q What are the active ingredients of the Hartz Advanced Care Brand® Flea & Tick Drops Plus+ for Cats and Kittens and Hartz Q Your dewormer product, Hartz® Health measures® Once-a-Month Wormer, contains piperazine. What steps has Hartz taken to Advanced Care Brand® Flea & Tick Drops offer pet owners more broad-spectrum Plus+ for Dogs and Puppies products? protection? A The synthetic primary active ingredient of the Hartz Advanced Care Brand® Flea and Tick Drops Plus+ line is phenothrin, a synthetic A Hartz® recently introduced Hartz® Rid Worm™ (pyrantel pamoate) Chewable Flavored Dog Wormer Tablets. Pyrantel pamoate has a relative of extracts obtained from the wonderful history in the veterinary community chrysanthemum flower. The second active of providing dogs with protection from ingredient is (S)-methoprene, a proven insect roundworms and hookworms. This product will growth regulator that kills flea eggs and replace our existing formulations in order to larvae. offer pet owners a higher level of protection. Q Does Hartz offer toys that would assist or aid in behavior modification? Q Does Hartz sell products to the veterinary community? A Hartz recognizes that toys help to aid in the physical and psychological development of pets. The Hartz® At Play™ line of dog and cat A Yes. If you would like to receive a free copy of the Hartz Veterinary Catalog, simply call us at 800-999-3000 x5118 or email us at toys is designed to address the importance of feedback@hartz.com. play as a critical component to the well-being of a pet, including behavior modification. This line features a variety of plush and rubber dog toys as well as toys for cats, including the Hartz® At Play™ Gone Fishin’™ play wand and Hartz® At Play™ Cat Gym™. We want to hear from you! • Have questions or comments? Call our Consumer Relations Department at 800-275-1414 and ask to speak to a Hartz staff veterinarian or email us at feedback@hartz.com. • To obtain a Hartz Veterinary Catalog of products, please call 800-999-3000 x5118 or email us at feedback@hartz.com. HARTZ® COMPANION ANIMALSM • FEBRUARY 2004 • VOL. 2, NO. 1 7
  • 8. Hartz Names “Veterinarian of the Year” Contest Finalists Since 2001, The Hartz Mountain Corporation has been sponsoring the Hartz “Veterinarian of the Year” Contest. Each year, clients nominate veterinarians who have excelled in the veterinary field as well as in their passion for nurturing animals. This year’s contest has again seen a flood of entries from grateful pet owners. The scores of heartfelt essays from across America illustrate the continuous dedication of the veterinary community. Hartz salutes all veterinarians who provide such wonderful care for our best friends and is proud to announce the “Veterinarian of the Year” Contest finalists: Dr. Stephen Grigsby Dr. Bill Neumann Dr. Tami Shearer Harbor City Animal Hospital Broad Ripple Animal Clinic Shearer Pet Hospital Melbourne, FL Indianapolis, IN Columbus, OH Dr. Cari McDonald Dr. Richard Katz Dr. Barbara Swahlen Horizon Animal Hospital Glen Park Animal Hospital Cimarron Animal Hospital Tulsa, OK Gary, IN Tucson, AZ Veterinary Learning Systems PRESORTED STANDARD 780 Township Line Road U.S. POSTAGE Yardley, PA 19067 PAID BENSALEM, PA PERMIT #118 400046