A complete Marketing Automation Solution for your Auto Repair Shop

Boosting Your
Auto Repair Shop with
Marketing Automation
& Management Tools

02
Table of
Contents
INTRODUCTION
BENEFITS
FEATURES
CONCLUSION
03
04
05
09
Copyright © 2020 CEPTES Software Pvt. Ltd. All Rights Reserved.

03
INTRODUCTION
Overview of the Challenges Faced by
Auto Repair Shops
Why Salesforce for Auto Repair Industry
Solutions?
Auto repair shops use a predominantly manual approach to
manage their business operations, encompassing a range of
tasks which resulted in repetitive work, time constraints for
focusing on new business opportunities, and many more.
Having everything manual from handling calls and emails,
generating leads, providing services, invoice generating, and
conducting vehicle repairs it gets difficult for them keeping
track of everything and focusing fairly on future business
prospects.
Salesforce is a highly customizable CRM platform that is an
ideal solution for the auto repair industry. It offers tools to
manage customer information, vehicle data, service history,
inventory, and scheduling appointments. Salesforce can
easily integrate with third-party applications commonly used
in the auto repair industry, and its scalability allows it to adapt
to the changing needs of the business.
The mobile app allows technicians and service managers to
access critical customer and service information on-the-go,
and the platform fosters collaboration among teams to im-
prove communication and resolve customer issues faster.

04
BENEFITS
Explanation of the benefits of marketing
automation and management tools
With an effective marketing automation and management system vehicle repair
stores can achieve countless benefits such as –
Increased Efficiency
Streamlined Communication
Improved Customer Experience
Scalability
Automating data entry,
processing, and record-keeping
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05
FEATURES
Managing customer information is a crucial aspect of any business, especially in
the auto repair industry. With the custom-built CRM solution on top of Salesforce,
the repair store can easily manage customer information such as their contact
details, vehicle information, and service history.
This makes it easy for the repair store to quickly access and update customer
records, track service history and preferences, and provide personalized service
to their customers.
Customer Management
Lead Management
Appointment Scheduling and Automated
Reminders
Lead management is a critical process for businesses that want to stay competi-
tive in today's market. With automated lead management auto repair businesses
can ensure that they are effectively engaging with potential customers, nurturing
relationships, and converting leads into sales.
Appointment scheduling is a solution that offers a simple yet powerful scheduling
tool for businesses like auto repair stores. This tool enables customers to book ap-
pointments online, view availability, and receive automated reminders, making it
easy for them to schedule an appointment that works for their busy schedule.
With the help of lead management tools and techniques, businesses can stream-
line their sales processes, improve their conversion rates, and ultimately, increase
their bottom line. By implementing effective lead management strategies, busi-
nesses can gain a competitive advantage and drive growth and success in their
industry.
For auto repair stores, this solution can significantly improve the efficiency of
managing appointments. With the ability to view all scheduled appointments in
one place, businesses can easily manage their schedules, assign tasks to staff,
and avoid double-booking or missing appointments.

06
Workforce Management
Inventory Management
Work Order Management
For auto repair companies with contract and field employees, managing payroll
and time-tracking can be a challenge. Implementing a workforce management
module can help streamline the payroll process and ensure proper time-tracking.
It can also provide real-time visibility into field employees' location and status,
improving task assignment and timely completion of work. Overall, a workforce
management module can improve operational efficiency and ensure accurate
payment to contractual workers.
Inventory management is crucial for any auto repair company. Without a proper
system, tracking inventory needs and purchases can be challenging, especially
when sourcing parts from multiple vendors.
To address this challenge, implementing an inventory management module can
help digitize inventory maintenance and enable effective tracking and manage-
ment of parts and supplies. This can include automated reordering when neces-
sary, reducing the risk of running out of stock and improving overall operational
efficiency. With the help of inventory management modules auto repair compa-
nies can streamline their inventory management processes, reduce complexity,
and ensure adequate stock levels to meet customer needs.
Auto repair companies can benefit from a centralized solution that allows them to
manage work orders, scheduling, and technician assignments, while tracking
repair progress. With this solution, companies can improve their operational effi-
ciency by having all relevant information in one place, reducing the risk of errors
and missed appointments.
Moreover, by having a centralized system, auto repair companies can communi-
cate effectively with their customers about the status of their repairs. This can
enhance the customer experience by providing transparency and keeping cus-
tomers informed throughout the repair process. By having real-time updates on
repair progress, companies can also provide more accurate estimates of com-
pletion times, reducing wait times for customers.

07
Invoicing and Payment Processing
Reporting and Analytics
Mobile Compatibility and
Contact Management
Manual invoice generation and payment tracking can be time-consuming for
auto repair companies. Implementing an invoicing and payment processing
module can streamline the process with digital invoicing and automated pay-
ments, improving efficiency and reducing the risk of errors.
Auto repair companies may struggle to track employee activity and performance
without a proper reporting and analytics system. This lack of insight can impact
business growth metrics and hinder effective decision-making.
The traditional manual approach to certain tasks within auto repair companies
can be time-consuming, leading to hindrances in focusing on more productive
work.
This solution enables auto repair companies to provide their staff with remote
access to the software, thereby facilitating efficient management of store opera-
tions and prompt responses to customer inquiries, irrespective of location.The
platform's mobile accessibility feature empowers users to conveniently access
the software using mobile devices, enabling them to stay on top of sales activities
while on the move.
Additionally, the software's contact and account management functionality pro-
vides a centralized repository for all relevant customer information, enabling
users to easily manage their contacts and accounts in a streamlined and efficient
manner.
To address this challenge, implementing a reporting and analytics module can
help companies track key performance indicators (KPIs) such as inventory, reve-
nue, profitability, customer satisfaction, and service quality. This data can provide
valuable insights to make informed decisions and improve business processes.
Workflow Automation and Email Integration

08
A universal solution for auto repair companies would be email integration and
workflow automation, which can eliminate the need for manual communication
by integrating email platforms and automating workflows. This centralized ap-
proach not only saves time, but also increases productivity and efficiency by
eliminating repetitive tasks.
A universal solution for auto repair companies to improve their customer service
would be to implement a customer feedback management system. This system
enables the collection of customer feedback after service is completed and pro-
vides a comprehensive analysis of the data to identify areas for improvement.
Another valuable feature of automation is an ongoing service tracking system is
a valuable feature for auto repair companies. It keeps customers informed about
the status of their service and provides updates during the repair process. The
system's intuitive visualizations and user-friendly interface enhance the customer
experience. Additionally, it enables auto repair centers to manage their services
efficiently, ensuring optimal customer satisfaction.
Customer Feedback Management and
Ongoing Service Tracking

09
CONCLUSION
Improved Customer Engagement:
This tool can help auto repair shops engage their customers more impactfully via
personalized marketing campaigns, massaging, and on going service tracking.
Increased Efficiency:
Help auto repair shops to save their time and resources by automating repetitive
tasks.
Customer Insights:
With the help of valuable insights into customer behavior, preferences, and needs
tailor marketing strategies can be made to improve customer experience.
Enhanced Brand Reputation:
Consistent and personalized communication with customers through tools that
improves customer loyalty.
Reduced Manual Tasks:
Auto repair shops can accelerate their business by freeing themselves from per-
forming repetitive manual tasks, which results in unnecessary efforts and lost
leads.

10
A Decade of Salesforce Platform Expertise
CEPTES ensures that you receive more sales benefits than the
ones mentioned above using Salesforce. Today’s business
landscape is competitive, and to outgrow your micro- or mid-sized
competitors, you need to embrace digitalization. Salesforce is the
digitalization that your sales reps team requires to perform
outstandingly. To know more about how Salesforce can help you
grow your business by closing deals faster, please get in touch
with us at contact@ceptes.com

A complete Marketing Automation Solution for your Auto Repair Shop

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