BRAND HEALTH ASSESSMENT- SURF EXCEL

1. BRAND HEALTH ASSESSMENT- SURF EXCEL
1.what is your age range?
 18-24
 25-34
 35-44
 45-54
 55+
2.what is your household income:
3.Education :
4.sex: male / female.
5. How often you buy washing powder? cb
 Daily
 Alternative days
 Weekly
 Monthly
6. How many bottles of detergent do you or your family use in a month? cp
 0
 1
 2.3
 4+
7. Where do you normally purchase your laundry detergent? cp
 Grocery store
 Online
 Retail shops
 Super market
8. When buying laundry detergent I like the packaging to be...cb
 Small size
 Medium size
 Large size
 Extra large

2. 9. When buying laundry detergent I like the packaging to be....ba
 Plastic sachet
 bottle
 recyclable cover
 colorful and attractive
10. When purchasing your laundry detergent, what size packet do you normally purchase?cp
 250gm
 500gm
 1kg
 2kg+
11.what all factors do you looking to while purchasing detergents?ba
 Price
 Brand name
 Quality and quantity
 Advertisement.
12. My favourite detergent brands are:
 Tide
 Ariel
 Surf excel
 Sunlight
 Others.
13. what changes would you like surf excel to make? cl
14.Are you satisfied with the price and quality?
 Yes
 No
15. why do you like this brand?
16. would you give positive feedback about this brand to other people?
17. would you buy surf excel again?
18. does the different flavours provided by thr brand affect your purchase?
19.who introduce you to surf excel?
20. Are there any other brands which give better quality product at this same price?