8. The Value of Buying Broad Supplier Impressions Clicks Av. CPC CTR Spend Acquisitions CPA Conversion Rate Google 8,019,943 34,901 £0.14 0.44% £4,921.13 5011 £0.98 14.36% Yahoo 6,254,258 27,851 £0.18 0.45% £5,013.18 5023 £1.00 18.04% Mojiva 2,086,766 13,837 £0.21 0.66% £2,957.32 2,452 £1.21 17.72% Admob 1,287,741 6,006 £0.86 0.47% £5,150.96 2190 £2.35 36.46% Ad Ifuse 625,720 8,676 £0.33 1.39% £2,896.16 2212 £1.31 25.50% Nokia 512,365 6,852 £0.45 1.33% £3,083.40 2055 £1.52 29.99% Mkhoj 352,689 3,521 £0.26 0.10% £915.46 934 £0.98 26.53% Admoda 265,953 1,652 £0.18 0.62% £297.36 256 £1.16 15.50% Total: 19,405,435 103,296 £0.21 0.53% £25,234.97 20,133 £1.25 19.49% Normally you have data from disparate sources that is hard to read & compare Quicker visual analysis make it so more people in the organization can understand and use the data in decision making We eliminate this disparity by giving you a unified view across all your channels so you can visually analyze the data quickly