Presentation: Presenting Ourselves We spend a lot of time trying to understand all the info that the world throws at us. So much so that it's easy to forget the world is also viewing and trying to understand us. The way we present ourselves to the world depends on everything from our speech, to our clothing, and even our physical characteristics. These cues stick to people in the form of primacy effects and recency effects. Otherwise known as first and last impressions. For this week’s discussion you will be reflecting on the various concepts and principles covered throughout this lesson. You will be required to write a two to three (2-3) paragraph reflection in which you:  Identify the two (2) most valuable lessons you learned about communication principles from this course. Provide at least two (2) examples to support your rationale. Consider the two (2) most valuable business writing lessons you learned from this course. Provide at least two (2) examples to support your rationale. Next, explain the significance of these lessons on your professional, academic, personal, and civic goals. Use correct sentence mechanics, grammar, spelling, punctuation, and style. Use correct APA formatting rules for body of paper. (2) most valuable lessons you learned about communication principles from this course 1.Presentation: Presenting Ourselves We spend a lot of time trying to understand all the info that the world throws at us. So much so that it's easy to forget the world is also viewing and trying to understand us. The way we present ourselves to the world depends on everything from our speech, to our clothing, and even our Physical characteristics. These cues stick to people in the form of primacy effects and recency effects. Otherwise known as first and last impressions. Each impression you give to the world is a little communication about who you are, the way the world interprets those messages helps form our relations with others in either a positive or negative way. The most positive method of presenting ourselves is by using prosaically presentation as opposed to self-serving presentation. This is a behavior aimed at benefiting others rather than yourself. 2. Clarity A positive communication climate will make your audience more receptive to your ideas and pave the way for a productive conversation. Now, let's discuss clarity. To get your message across clearly, you need to be as specific as possible in your choice of language. The more concrete and less abstract you are, the better able you'll be to communicate your meaning and avoid misunderstandings. For example, the word "thing" is extremely abstract. "Animal" is less so. "Dog" narrows it down, and "beagle" is very specific. If I called the vet and said, "I'm going to bring a thing in." They'd be confused and maybe a little worried. Beagle would be more appropriate. The right language will give your meaning more precision. Consider the two (2) most valuable business writing less.

1. Presentation: Presenting Ourselves
We spend a lot of time trying to understand all the info that the
world throws at us. So much so that it's easy to forget the world
is also viewing and trying to understand us. The way we present
ourselves to the world depends on everything from our speech,
to our clothing, and even our
physical characteristics. These cues stick to people in the form
of primacy effects and recency effects. Otherwise known as first
and last impressions.
For this week’s discussion you will be reflecting on the various
concepts and principles covered throughout this lesson. You
will be required to write a two to three (2-3) paragraph
reflection in which you:
Identify the two (2) most valuable lessons you learned about
communication principles from this course. Provide at least two
(2) examples to support your rationale.
Consider the two (2) most valuable business writing lessons you
learned from this course. Provide at least two (2) examples to
support your rationale. Next, explain the significance of these
lessons on your professional, academic, personal, and civic
goals.
Use correct sentence mechanics, grammar, spelling,
punctuation, and style.
Use correct APA formatting rules for body of paper.
(2) most valuable lessons you learned about communication
principles from this course
1.Presentation: Presenting Ourselves
We spend a lot of time trying to understand all the info that the
world throws at us. So much so that it's easy to forget the world
is also viewing and trying to understand us. The way we present
ourselves to the world depends on everything from our speech,
to our clothing, and even our

2. Physical characteristics. These cues stick to people in the form
of primacy effects and recency effects. Otherwise known as first
and last impressions.
Each impression you give to the world is a little communication
about who you are, the way the world interprets those messages
helps form our relations with others in either a positive or
negative way. The most positive method of presenting ourselves
is by using prosaically presentation as opposed to self-serving
presentation. This is a behavior aimed at benefiting others
rather than yourself.
2. Clarity
A positive communication climate will make your audience
more receptive to your ideas and pave the way for a productive
conversation.
Now, let's discuss clarity. To get your message across clearly,
you need to be as specific as possible in your choice of
language. The more concrete and less abstract you are, the
better able you'll be to communicate your meaning and avoid
misunderstandings.
For example, the word "thing" is extremely abstract. "Animal"
is less so. "Dog" narrows it down, and "beagle" is very specific.
If I called the vet and said, "I'm going to bring a thing in."
They'd be confused and maybe a little worried. Beagle would be
more appropriate. The right language will give your meaning
more precision.
Consider the two (2) most valuable business writing lessons you
learned from this course.
1.Tone
Since new media has a greater reach than most of us are used to
managing, using common sense in our tone and selecting the
correct medium to express ourselves is essential. What do I
mean when I mention the word medium? I'm referring to the
form by which we
choose to communicate our ideas, which could be a Facebook
post, a text message, LinkedIn share, or even a phone call.
The following questions can guide you. Who can see this

3. message? Am I using the correct words to express it? Am I
using the correct medium to communicate my ideas? Let's see
this applied. 2. Making your writing courteous
The courtesy is one of the most complex business-writing
concepts with much psychological impact. The two prongs of
courteous writing are writing with a positive tone, and writing
from your reader's viewpoint. Let's first discuss the importance
of having a positive tone and how to achieve it. A positive tone
results from positive words. Negative words often referred to as
red flag words causes to have negative reactions. Negative
words come in a variety of categories.
The obvious "no" or "not" words. The negative connotation
words. Reminders of the negative situation. Preachy words and
doubtful words. Think how you react when someone says to
you,"You can't." "You won't be able to." "You failed." Human
nature is such that we immediately become defensive and reply
with something such as, "Well, it wasn't my fault." "No one told
me."Or "You didn't make it clear what you wanted." Here's an
example. The first thing someone says to you when you arrived
to work is "You forgot to turn off the lights last night" "before
you left."Maybe you're a kinder person than I am and might
respond with, "Thank you for reminding me.""I'll try to do
better next time." My response would probably be, "Everyone
expects me to do everything," or "That's not in my job
description." If you can keep out all or at least most of the
negatives, then you reduce your reader's resistance.
Rubric: HW 2
CSE 435 (F17)
Excellent Fair Poor

4. Silver Bullet (5) The term “silver bullet” is
clearly and correctly de�ned.
(3) The term is vaguely or in-
completely de�ned.
(1) The term is de�ned in such
a way that it isn’t clear if the au-
thor understands the term.
Essence (5) The di�erences between es-
sential and accidental di�culties
is clearly de�ned.
(3) The di�erences are incom-
plete or hazely de�ned.
(1) It is not clear that the author
understands the di�erences.
ULS Di�culty (5) At least one essential and
one accidental di�culty are de-
scribed.
(3) Multiple di�culties are
described, but it’s not clear
whether they are essential or ac-
cidental.
(1) Only one di�culty is de-
scribed.
Hope for Silver (5) At least two potential silver
bullets are described as well as
how they are supposed to help.

5. (3) Either only one silver bullet
is described or the explanation
of e�ectiveness is missing.
(1) Only one silver bullet is de-
scribed and no explanation for
how it is to help is present.
Cohesion (5) The paper has a logical struc-
ture with a discernable begin-
ning, middle, and end.
(3) Each section is presented
without connection to the
greater whole.
(1) There is little semblance of
order. The paper jumps around
haphazardly.
Grammar (5) The paper is relatively free
from spelling and grammar er-
rors.
(3) There are some spelling and
grammar errors.
(1) There are signi�cant
spelling and grammar errors
that noticably detract from the
paper.
1

6. CSE 435 Software Engineering Fall 2017
Homework 2 — Silver Bullet
Due: September 20, 2017
This assignment focuses on the software challenges of today
and the future.
Read the article by Fred Brooks (“No Silver Bullet”) and read
Chapters
1-3 of the Ultra-Large Scale report to address the following
points in a
1-page essay.
Summary of Brooks article:
1. What did Brooks mean by “Silver Bullet”
2. Summarize and contrast his meanings for the essence and the
accidental diffi-
culties of (software) technology.
Describe challenges posed by future ultra-large scale (ULS)
systems:
1. Describe difficulties posed by ULS systems.
2. What are the potential accidental difficulties posed by ULS
systems?
3. What are the “hopes for the silver” for ULS systems?
1