Infographic - Generation Y New Movers: Coming to a Neighborhood Near You
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Learn how and why financial institutions should consider reaching out to Gen Y prospects when they move.
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Infographic - Generation Y New Movers: Coming to a Neighborhood Near You
- 1. 1 Harland Clarke Data 2 Javelin Strategy & Research, Young Adult Financial Banking Habits, 3 U.S. Census Bureau, Current Population Survey, 2013 4,9 Novarica, FindABetterBank.com, 2013 5 Novarica, Bank Branches Important to Consumers, 2013 6,8 BAI, The New Dynamics of Consumer Banking Relationships, 2012 7 Epsilon, New Mover Report, 2012 10 Nielsen, Most Millenials’ Store Choices Influenced by Print Media, 2011 First TouchTM helps you to quickly identifyand welcome GenYconsumers to your neighborhood. Contact your Harland Clarke account executive today. Call 1.800.351.3843 Email contactHC@harlandclarke.com Visit harlandclarke.com/FirstTouch 10.3MGenY consumers movedin 20133 Befirsttowelcome themwithanoffer inthemailbox! © 2014 Harland Clarke Corp. First Touch is a trademark of Harland Clarke Corp. All rights reserved. MKSVC-0641-01 75% 83% 92% 30% 63% 1/3 20-29 ofnation's 240Madults2 yrolds1 more likelytonot havechecking account4 Morelikelyto openaccountat nearbybranch9 Veryreceptive toFIspursuing theirbusinesswith temptingoffers5 ofnewmovers changedbrands becauseofmove6 ofmail believed tobe valuable7 willgowithoneFI forafinancialreward10 relyondirectmail whenchoosingastore8 Your Financial Institution Under30are