Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Media buyers survey


Published on

  • Be the first to comment

  • Be the first to like this

Media buyers survey

  1. 1. Media Buyers Survey<br />June 2010<br />
  2. 2. What companies do you typically use when placing DOOH* Media?<br />1.5%<br />4.5%<br />94%<br />*Digital Out Of Home defined as large off premise digital bill boards<br />
  3. 3. When asked to define large companies:<br />3% all other<br />97%<br />Identified Lamar, Clear Channel, or CBS Outdoor <br />
  4. 4. Open ended responses<br />What hurdles prevent you from using smaller regional digital billboards?<br />“National companies are easy to find”<br />“Independent billboards are invisible”<br />“Less efficient to reach the individual owner vs. the large owners”<br />“Hard to find the individual owners” <br />
  5. 5. Open ended responses continued<br />“It is much easier to contact the big companies, we don't have resources to spend time locating and researching the smaller companies.” <br />Control is dominated by Clear Channel”<br />“Small guys are dwarfed by Clear Channel” <br />“Hard to find the individual operators”<br />
  6. 6. After hearing aboutThe LED Alliance concept<br />93% said they would use The LED Alliance to buy DOOH for their clients<br />7%No or uncertain<br />93%<br />
  7. 7. Would you purchase the entire network if available<br />7%No not a match for current clients<br />18%<br />If it meets my client’s needs<br />75% Yes<br />
  8. 8. Survey Details<br />Excerpt from a 18 question survey conducted by a third party research management firm.<br /> Survey conducted by telephone and email<br />May and June, 2010<br />Survey sent to over 1,900 media buyers, media buying agencies, and advertising agencies who place DOOH media.<br />Represents 90% of DOOH media buying agencies<br />64% response rate.<br />