This Presentation gives you Eight solid reasons for learning Digital Marketing. Along with that it gives you an idea about career and earning opportunities in Digital Marketing and some insights into the basic SEO conepts
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1. 8 REASONS – WHY YOU SHOULD LEARN DIGITAL
MARKETING
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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2. 1) It doesn’t require technical
knowledge
Content
Technical Stuff
Analytics
Process
Percentage
Content Technical Stuff Analytics Process
Content 50%
Right Process 30%
Analytics 10%
Technical Stuff 10%
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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3. 2) DIGITAL IS GROWING
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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9. 4) Sales & Marketing Professionals
Need Digital Marketing Edge
Reach Millions of people effectively
Smart way to find individual customers
Customize the message
Easy to get reviews and referrals
Smart to way to Prospect
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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10. 5) Digital Marketing as a Career
Opportunity
1.5 Lakh fresher jobs are expected to create in Digital Marketing
space in 2016 (Times of India)
Freelancing and senior level jobs are not counted in this
estimation
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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11. 6) Digital Marketing is Economical
You Save lot of Advertising & Marketing cost
Easy to estimate ROI on your Digital Marketing budget
You can implement Digital Marketing in your own
business
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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12. 7)Integrated Marketing is the need of
the Hour
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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13. 8) Crucial for Personal Branding
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
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14. Musicians
Artists
Writers
Freelance Professionals
Politicians
Social Workers
Entrepreneurs
Government Officials
Political Representatives
Teachers
Investors
Trainers
Inventors
28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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15. 28-09-2016
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Haris Hamsa
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Companies Providing Career
Opportunities in Digital Marketing
News Media & Digital Media Agencies
Advertising Agencies
E business and E commerce Companies
Companies providing online marketing product & services
MNCs for In-house online marketing related jobs
SEM & SEO Firms
21. 28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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Keyword research is a
practice search engine optimization (SEO)
professionals use to find and research
actual search terms that people enter
into search engines. Search engine
optimization professionals
research keywords, which they use to
achieve better rankings in search engines.
23. 28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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Onpage optimization refers to all
measures that can be taken directly within
the website in order to improve its position
in the search rankings. Examples of this
include measures to optimize the content or
improve the meta tags.
25. 28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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Digital advertising refers to marketing media that is
digitally displayed. Digital advertising technology exists on
the Internet, on smart phone and hand-held media devices,
and even on automobiles and billboards.
26. 28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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Cost per acquisition (CPA), also known as pay per
acquisition (PPA) and cost per conversion, is an online
advertising pricing model where the advertiser pays for
each specified acquisition
for example, an impression, click, form submit (e.g.,
contact request, newsletter sign up, registration etc.)
27. 28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
27
Affiliate marketing is a type of performance-
based marketing in which a business rewards one or more
affiliates for each visitor or customer brought by
the affiliate's own marketing efforts.
29. 28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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In search engine optimization (SEO)
terminology link building is the process of
exchanging links with other Web sites to
increase your own site's backlinks and
quality backlinks.
30. 28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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Backlinks (incoming links) refer to all
links on other websites that refer to the
our website
31. 28-09-2016
All Rights Reserved. Copyright (c)MERITAS CORPORATION By
Haris Hamsa
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Social media marketing (SMM) is a form of
Internet marketing that utilizes social networking websites
as a marketing tool. The goal of SMM is to produce content
that users will share with their social network to help a
company increase brand exposure and broaden customer
reach.
