Fundamentals of List Building

1. 1) Create remarkable email content. Your content needs to be
amazing if you want people to stay subscribed and forward
your emails to their friends, family, and colleagues that aren't
already on your email list.

2. 2) Encourage your current email subscribers to share and forward
your emails by including social sharing buttons and an "Email to a
Friend" button in your marketing emails

3. 3) Promote an online contest, like a free giveaway, and have
entrants sign up or submit using their email address. (And don't
forget to promote your contest on social!)

4. 4) Add a link to your employees' signatures that leads
people to a landing page where they can sign up for your
mailing list.

5. 5) Create a new lead gen offer -- like a free ebook or whitepaper
-- and require visitors to provide their email address in order to
download it

6. 6) Create a free, online tool, or
resource and have users sign up
with their email address.

7. 7) Promote one of your lead-gen offers on Twitter. Create a
Twitter campaign to promote an ebook or a free resource to
your followers that requires an email address to redeem. c

8. 8) Use your Facebook Page to promote an offer that requires an
email address submission. Promote offers on your Timeline, and be
sure to add social sharing buttons to the landing pages and thank-
you pages you send them to so you encourage your leads to share
those offers.

9. 9) Add a call-to-action button to
the top of your Facebook Business
Page

10. 10) Leverage your company's YouTube channel. Add calls-to-
action and URLs in your videos to encourage people to subscribe
to your list, and include links to relevant landing pages in your
videos' text descriptions.

11. 11) Promote offers and email sign-up through
your Google+ Page by making use of your Google+ updates
and your Google+ "About" section.

12. 12) Link to offers that capture email signups throughout
your website. Keep your offers up front, andinclude calls-to-
action on just about every page of your website. Key places to
consider are your website's homepage, the main page of your
blog, your 'About Us' page, and your 'Contact Us' page.

13. 13) When creating content for guest blogging opportunities,
include a call-to-action as well as a link for readers to subscribe
to your site's blog

14. 14) Collect email addresses at offline events like trade shows and
import them into your database.

15. 15) Host your own offline, in-person events like meetups,
conferences, hackathons, educational panels, etc., and collect
registrations online using email addresses.

16. 16) Host an online webinar and collect email addresses at
registration.