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1. e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:07/July -2020 Impact Factor- 5.354 www.irjmets.com
www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science
[1244]
AN INSPECT ON PESTLE EXPLORING OF ENTREPRENEUR IN INDIA
N. Hariharan*1, K. Divya*2
*1
B. Com CS Second Year Student, Parvathy’s Arts and Science College, Wisdom City, Dindigul.
*2
Assistant Professor, Department of Commerce, Parvathys Arts and Science College, Wisdom City, Dindigul
ABSTRACT
The concept of entrepreneur has long been discussed and understood in various ways. Even today there is no
sympathy for what does this term exactly means and who is an entrepreneur. Entrepreneurs are not always born and
thus, people can be fostered on training to become an entrepreneur. Growth of Entrepreneur requires a proper setting
that encompasses the existence of the required technological, economic, legal, sociological, cultural and psychological
environment. Even the Indian context, job creation and economic development, strategic adjustment and realignment
as well deregulation and the privatization of the public utility and state-owns enterprise suggestions by Gibb (1996)
are a valid reason for paying attention to Entrepreneur. Further, the norms increase in the opening has taken place
because of the steady but drastic changes in the economic policy during the 1900s that were followed by operating up
of the economy for foreign direct investments. The positive shift is obvious from the Republic day speech of President
Abdul Kalam (2004) Starting that “The combination of entrepreneur, education and school and collages, the hassle-
free flow of venue capital and evolution of good market will give an impulse for the national growth"
Keywords: Entrepreneur, Business person, PESTLE it is the abbreviation for the Political, Economic, Sociological,
Technological, Legal and Environmental.
I. INTRODUCTION
The Business person plays a dynamic role in the economic, to enhance the natural resource to make a wonders in
the production. In current scenario every country development depends on entrepreneur in several ways like
unemployment, national productions, employment generations, and remove of poverty. Every entrepreneur not only
achieves himself, always achieve with society development.
Types of entrepreneurs
✓ Optimizers
✓ Hard workers
✓ Sustains
✓ Improvers
✓ Advisor
✓ Superstar
✓ Artiste
✓ Visionary
✓ Analyst
✓ Fireball
✓ Jugglers
✓ Hero
Characteristics of Entrepreneurs
✓ Mental ability
✓ Human relation
✓ Business scarcity
✓ Communication ability
✓ Clear objective
II. STATEMENT OF THE PROBLEM
The research study is very essential for Entrepreneur. The study of the analysis of various factors helps to develop and
identify the factors restrict the development of Entrepreneurship in Dindigul, Madurai, and Salem.
2. e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:07/July -2020 Impact Factor- 5.354 www.irjmets.com
www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science
[1245]
III. THE OBJECTIVE OF THE STUDY
The Entrepreneurship is dominant for enhancing the economic opportunity of nations. Innovation and technology
develop the entrepreneur culture in a country. The study analysis the “how the environment facial to start new
entrepreneurship by way use the PESTLE Analysis “(Political, Environment, and social, Technological, Legal and
Environmental).
RESEARCH METHODOLOGY SOURCES OF DATA
This study researcher used in cooperation primary and secondary data collection methods. For secondary data books,
journals, websites and various Publication and primary data used questioner. Make questioners after making pre-test
reviews.
IV. PESTLE ANALYSIS
It is the abbreviation for the Political, Economic, Sociological, Technological, Legal and Environmental. Political,
Economic, sociological, Technological, Legal and environmental. The PESTLE has been in regular use last 10 years.
The PESTLE analysis is Environment scanning there are two types of internal Environment and External
Environment. The Internal environment two types of micro Environment and secondly macro-environment POSTAL
analysis.
Methods of Collection of Data
Table 1: Business of units showing the year Establishment
Table 2: Business of units showing the nature
of the business premises
Particulars Madurai Din Digul Salem Particulars Madurai Din Digul Salem
Before 2015 100 88 94 own 87 94 96
2015 23 22 27 Rented 65 63 56
2017 28 22 25 Leased 48 43 48
2018 28 34 33 Total 200 200 200
2019 21 34 21
Total 200 200 200
Table 3: Business of units showing the nature of
formation
Table 4: Business of units showing the year
Establishment Promoters native place
Particulars Madurai DinDigul
Sale
m
Particulars Madurai Din Digul Salem
Proprietary 128 138 143 Same town c 51 53 55
Partnership 72 62 57 Same district 48 44 43
Total 200 200 200 another district 46 46 53
Other states 55 57 49
Total 200 200 200
Table 5: Business of units showing the year
Establishment of Age of promotions
Table 6: Business of units showing the year of
Educational qualification of promotions
Particulars Madurai
Din
Digul
Salem Particulars Madurai
Din
Digul
Salem
LESS THAN 20 51 53 55 High school 67 69 71
3. e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:07/July -2020 Impact Factor- 5.354 www.irjmets.com
www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science
[1246]
21-25 48 44 43 Higher secondary 59 61 56
26-30 46 46 53 Gradate 42 37 39
30-35 55 57 49 Post-graduate 32 33 34
Total 200 200 200 Total 200 200 200
Table 7: Business of units showing the year
Establishment of Enterprise of Promoters
Table 8: Business of units showing the year
Establishment Social category promotions
Particulars Madurai
Din
Digul
Salem Particulars Madurai
Din
Digul
Salem
In the same line 77 78 81 General category 72 76 78
In the related line 34 41 43 Other backward OBC 76 65 68
In different line 46 49 44 Scheduled casts 52 59 54
Absolute numbers 43 32 32 Total 200 200 200
Total 200 200 200
Table 9: Business of units showing the Religion
of Promotions
Table 11: Business units of promotion Attending
any EDP or training
Particulars Madurai
Din
Digul
Salem Particulars Madurai
Din
Digul
Salem
Hindu 68 77 79 Yes 156 166 159
Muslim 56 52 48 No 44 34 41
Christian 76 71 73 Total 200 200 200
Total 200 200 200
Table 10: Business of units showing the year of
Fathers Occupations
Particulars Madurai Din Digul Salem
Trade, business 31 34 39
Industry 21 28 32
Agriculture 22 17 12
Service 23 24 29
Professional 27 22 24
Employee 35 31 33
Self-Employees 41 44 31
Total 200 200 200
V. RESULT AND DISCUSSION
The problem of men and women entrepreneurs the competition world new update of products is differently so regular
using product some changes for same duplicate product producing for low rate it is of main reason so the original
production rate low rate produces a product but it is a duplicate product. Peoples using an alternative product for low-
quality commandoes it is a reason for the entrepreneurs in a competitive world
Table 1 indicates that the business unit of the year of establishment is 2015 to 2019 the first Madurai increases
starting last Decreases Din digul first decrees and increases Salem increases and decreases the business levels it is one
business unit table it totals is 200 changes in different years.
4. e-ISSN: 2582-5208
International Research Journal of Modernization in Engineering Technology and Science
Volume:02/Issue:07/July -2020 Impact Factor- 5.354 www.irjmets.com
www.irjmets.com @International Research Journal of Modernization in Engineering, Technology and Science
[1247]
Table 2 is the entrepreneur's own business, Rent business, and Lease land business it is third increasing the own
business Rented business leased the deceases the year it year snit is the more than entrepreneur business highest placed
own business it is important only.
Table 3 It is nature of formation Entrepreneur it is property concern is increasing the year to hears than the second
one is partnership low level it two particulars the city of Madurai and din Digul and Salem the comparison it best of
Proprietary concern it is important only.
Table 4 is Establishment and Promotions it at a collection for the same city and same district, and another state the
Entrepreneurs business start the same city it is the total 200 all ammo thing compression state town same city other
district and other states. Year to year to increasing and decreasing.
Table 5 is the Business establishment of Age Promotions 20 to 35 ages it is the same in shortly Madurai, Din Digul.,
Salem is the comparison it is all equality so the age promotions Equally 200 total the persons more than increases and
decreases it important only for age promotions.
Table 6 is the Business unit of showing the year of educational qualifications it is High school complete persons
Salem than next Higher secondary complete persons Din Digul and thirdly UG Madurai, and PG complete business
persons Salem than total is Equally 200 so educational Qualification overall increasing the sectors.
Table 7 is the Establishment enterprise of promotions the same line following Salem peoples. In the related line
Increases the Salem, Different lines following Din Digul and Salem. As a total is equal for 200 It is following more
than. The Best highest place of the Salem.
Table 8 is the Establishment and social promotions there are 4 types of category it all equality total 3 places but cast
change places general category Madurai. OBC is Salem than lastly, a schedule cast is Din Digul places so it is placed
equally it is important for social category persons.
Table 9 is the Unit of showing Religion Promotions it is there are three types Hindu, Muslim, Christian Hindu
Highest place Madurai and din Digul, Salem place Muslim peoples below low persons than Highest people Hindu and
Christen the total is 200 it is Business important only in the religion promotions.
Table 10 is Business Unit father Occupations is the Business and Industry first place of Salem Agriculture first place
of Madurai peoples or persons Professional works and employees Madurai, Din Digul, Self-Employees Madurai and
Din Digul persons. The total is overall 200. So the factors occupations it in Madurai, Din Digul and Salem Self
employee and Agriculture families it important only for the fathers' occupations.
Table 11 is the Business unit of promotion of any EDP or training it is more than attending the persons Din Digul,
Secondly Salem, Thirdly Madurai it is all acceptance. Some persons not accepted the not attended the Promotion
attending and EDP training its main reason for not interesting.
VI. CONCLUSION
PESTLE analysis is performed to understand external environmental factors to consolidate. Threats and opportunities
are these factors of control to be business and need to be taken care of in strategic input. It is an invaluable business
tool it is different group internal factors it can affect the business. The international marketing determining
uncontrollable factor that may affect a company from being successful.
VII. REFERENCES
[1] Business management and ethics and entrepreneurship (Foundation Program book) The Institute of Company
Secretary of India. In pursuit of Professional excellence statutory Body under an acting parliament (Under the
jurisdiction of Ministry of Corporate Affairs ICSI house 22 Institutional Area, Lodi Road, New Delhi 110 003.
[2] Research Methodology – Rd. C.Murthy M.A., M.Phil. (Eco). (Envier) M.B.A., Ph.D. Post Graduate and
Research, Department of Economics, Guru Nanak College, Vela chary, Chennai- 600042.
[3] Entrepreneurship Education. Research and Practice- A. Shay, A. Nirjar IBSN: 81-7446-432-2 First Edition: New
Delhi, 2006. A-45, A. Nirajar Phase I, New Delhi – 110 028.
Websites
[1] www.icsi.edu
[2] www.grosserchive.com
[3] www.doingbusiness.org
[4] www.blogs.oregonnstate.edu