2. The goal of Marketing on a Shoestring is to
present clients with qualified leads. This is not
a sales program but rather a marketing push.

3. SBE’s database and
marketing methods deliver
prospects to whom the SBE
clients can sell their goods
and services.

4. Benefits of “Marketing on a Shoestring Budget” include…
• Reduction of cold calls, saving time and money
• Assistance in prioritizing sales calls and introductions to
specific markets based upon whom you want to reach.
• A well-trained and experienced telemarketing staff dedicated
to clearly communicating your message.
• Computer generated reports identifying interested prospects
• Targeted, prescreened leads
• Print and electronic advertising.

5. Customization options include, but are not limited to:
• Press Releases
• Site Linking
• Customized Reports
• Message Design/Layout
• Ad Placement in Alternate
Publications
• Spot Announcement on
Louisiana Business Journal
Radio Show

6. With the utilization of the key 4-step marketing
process, Marketing on a Shoestring Budget can be
customized to fit unique marketing needs.
Delivery of Advertising Computer
Follow-up
your message in SBE print &
calls via generated
via fax or electronic
telephone reports
email publications

7. Contact SBE for details on how Marketing on a
Shoestring can meet your marketing needs.
703 Market Street, Suite 1000  San Francisco, CA 94103
(800) 800-8534  sbe@sbeinc.com  www.sbeinc.com