This deck outlines 14 youth marketing trends that brands can ride on in the Year of the Horse. Fundamentally, it questions the definition of "youth" and how brands can segment & better target them. For each of the 14 points, it illustrates certain global & regional case studies to substantiate the trend. It concludes by proposing a mechanism to juxtapose behavorial economic insights with real time big data to better reach out to, engage with & sell to today's youth.

1. 14 Youth
Marketing
Digital Trends
For Brands To
Ride On

2. WHO ARE THE YOUTH?

7. HOW DO WE IDENTIFY &
SEGMENT THEM?

8. Age
Behavior
SocioEconomic
Strata
Personality
Traits

9. WE BELIEVE YOUTH
IS A MINDSET &
ITS DEFINITION CAN BE FLUID

10. SO DON’T DEFINE YOUTH BY
DEMOGRAPHICS BUT STRATEGIZE
BASED ON BEHAVORIAL
ECONOMIC INSIGHTS

11. 1.
The Youth Desire
Creative Disruption

13. INR 80 per first 4KM
INR 19.50 per KM there after
INR 80 per first 4KM
INR 18 per KM there after &
INR 2 per minute.

15. 2.
The Youth is moving
away from ‘cheap’
fast-fashion

16. Not forever inexpensive!

18. 3.
The Youth is
experimenting with
cult food

21. 4.
The Youth wants to
wear tech

22. Jarvis listens to you &
monitors your body 24/7

27. 5.
The Youth want to
participate & be
involved

32. 6.
The Youth prefer
activations that
integrate real & virtual
lives!

35. 7.
The Youth prefer
innovative
transactional methods

37. Some airlines now allow the youth to
purchase through BitCoins

38. 8.
The Youth want their
content & service
anytime anywhere!

40. 9.
The Youth wants to
participate in
purposeful campaigns

42. 10.
The Youth prefer
real-time content

47. 11.
The Youth is obsessive
about sharing &
discovering!

50. 12.
The Youth wants to be
heard & responded to
ASAP!

52. 13.
The Youth gets excited
with ephemeral stuff –
Think SNAPCHAT

55. 14.
The Youth desires some
assistance in helping
them chose

57. INTEGRATE BEHAVORIAL
ECONOMICS INSIGHT WITH
REAL-TIME BIG DATA

58. Online
Behavior &
Social Profile
Data
Purchase
Intent
Actual
Purchase
Data

59. Share you love
@pranmaz
Email:
prantik@happymarketer.com