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Happy Camper International

Making the World a Better Place, One Smile at a Timeā€¦ ļŠ

1

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
Who the heck are you?

2

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
What do people think of Paris?
The Good

WE

LOVE PARIS

http://www.youtube.com/watch?v=BH3oi9Qo2zk&feature=youtu.be

3

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
What do people think of Paris?
The Bad & The Ugly

Letā€™s just say that there are a few
things we need to improveā€¦
http://
www.youtube.com/watch?v=MKtQVBW7b2g

4

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
So, we have a dilemmaā€¦
Fun Stats & Facts:

rd most beautiful city
in the world
(Wolrd Travel)

st most romantic city
(Trip Advisor)

th rudest city
in the world
(MSN Travel)

st most unfriendly hosts
in Europe
(Trip Advisor)

st destination spot
(Time magazine)
5

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
So, we have a dilemmaā€¦
Even the french governement acknowledges the problem and attempts to fix it:

http://www.youtube.com/watch?v=4wipEG-ljR0

6

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
Okā€¦ What can we do about it?

ā€¢ Letā€™s make the world a better place, one smile at a timeā€¦ ļŠ
ā€¢ Ok, just please make sure it is not as creepy as this guyā€™ s SMILE

7

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
Montreal
New York

Happy whatā€¦?!
Paris
London

Happy Camper International (HCI)
SOCIAL ENTERPRISE
Simple

Audacious
Innovative

āˆ’ Making the world a better place one smile at a time ā€¦ ļŠ
āˆ’ Offering the citizens, residents, and visitors of Paris a priceless
service
āˆ’ Pragmatic Community Outreach
8

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
HCI Overall Timeline
Administration
Financing
HCI Phase 1
Building a new and unique brand of social enterprise through a nonprofit scheme
5 months
Rise in power

PHASE 1 TO PHASE 2
Leveraging the know-how and
field experience acquired in phase
1 to earn credibility and expertise

Post maturity point

Maturity point

Development & Consolidation

Well-defined boot camps and various events
to establish a clear
Media/Branding Strategy: radio / TV /
web (in France and abroad)
HCI Phase 2
A social enterprise that provides CRM services to small local businesses and
serves as a major consultant of the city and mayorā€™s office on cultural matters
with a technologicalUntil the end of time
approach.
3 months
Built up

Application & development
Maturity point
Service offer definition & 1st templates / tools
First tries (freely) and lessons learned

9

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
Ok, coolā€¦ but how?
Phase 1
Metro Help

A fresh ā€œBonjourā€ with a smile

Informational services

First Aid

Phase 1

Multilingual Services

10

Protection of the
environment

Ā© 2012 Deloitte
Ok, coolā€¦ but how?
Phase 2

City and Community
Outreach

Small Business Outreach

Phase 2

11

Ā© 2012 Deloitte
Short-term future timeline
HELP
WELCOME

01/12/2014

12/28/2013

āˆ’ Boot camp
preparation

āˆ’ Presentation
review

Date to be determined Date to be determined
āˆ’ Boot camp
āˆ’ Boot camp
preparation
preparation

1st Goal : Event and activities definition
2nd Goal : Communication

Last meeting:
11 attendees
02/02/2014
12/29/2013
āˆ’ Pilot Camp:

12

01/18/2013

āˆ’ Camp #2

āˆ’ 1st bootcamp &
Camp Premiere
HELP
WELCOME

02/16/2014
āˆ’ Camp #3

Ā© 2012 Deloitte
Where?
ā€¢ Targeted hot spots of Paris

13

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
Whatā€™s in it for me?

Usefully use your time
(6 hours per month)

And so on to unlock ā€¦
Leave a legacy

Story to tell
(e.g. application, grandchildren)
Network of good people
Make an IMPACT!

14

Titre de la prƩsentation - Date

Ā© 2012 Deloitte
Organization

{

āˆ’
āˆ’
āˆ’
āˆ’

President
Secretary General
Director of Operations
Finance Director/Treasu

Board of directors
Honorary Godmother/President

Honorary Advisory
Members

15

Titre de la prƩsentation - Date

Active members

Ā© 2012 Deloitte
Questions and Answers

16

Titre de la prƩsentation - Date

Ā© 2012 Deloitte

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Happy camper international deck revue sans video 0 3

  • 1. Happy Camper International Making the World a Better Place, One Smile at a Timeā€¦ ļŠ 1 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 2. Who the heck are you? 2 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 3. What do people think of Paris? The Good WE LOVE PARIS http://www.youtube.com/watch?v=BH3oi9Qo2zk&feature=youtu.be 3 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 4. What do people think of Paris? The Bad & The Ugly Letā€™s just say that there are a few things we need to improveā€¦ http:// www.youtube.com/watch?v=MKtQVBW7b2g 4 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 5. So, we have a dilemmaā€¦ Fun Stats & Facts: rd most beautiful city in the world (Wolrd Travel) st most romantic city (Trip Advisor) th rudest city in the world (MSN Travel) st most unfriendly hosts in Europe (Trip Advisor) st destination spot (Time magazine) 5 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 6. So, we have a dilemmaā€¦ Even the french governement acknowledges the problem and attempts to fix it: http://www.youtube.com/watch?v=4wipEG-ljR0 6 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 7. Okā€¦ What can we do about it? ā€¢ Letā€™s make the world a better place, one smile at a timeā€¦ ļŠ ā€¢ Ok, just please make sure it is not as creepy as this guyā€™ s SMILE 7 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 8. Montreal New York Happy whatā€¦?! Paris London Happy Camper International (HCI) SOCIAL ENTERPRISE Simple Audacious Innovative āˆ’ Making the world a better place one smile at a time ā€¦ ļŠ āˆ’ Offering the citizens, residents, and visitors of Paris a priceless service āˆ’ Pragmatic Community Outreach 8 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 9. HCI Overall Timeline Administration Financing HCI Phase 1 Building a new and unique brand of social enterprise through a nonprofit scheme 5 months Rise in power PHASE 1 TO PHASE 2 Leveraging the know-how and field experience acquired in phase 1 to earn credibility and expertise Post maturity point Maturity point Development & Consolidation Well-defined boot camps and various events to establish a clear Media/Branding Strategy: radio / TV / web (in France and abroad) HCI Phase 2 A social enterprise that provides CRM services to small local businesses and serves as a major consultant of the city and mayorā€™s office on cultural matters with a technologicalUntil the end of time approach. 3 months Built up Application & development Maturity point Service offer definition & 1st templates / tools First tries (freely) and lessons learned 9 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 10. Ok, coolā€¦ but how? Phase 1 Metro Help A fresh ā€œBonjourā€ with a smile Informational services First Aid Phase 1 Multilingual Services 10 Protection of the environment Ā© 2012 Deloitte
  • 11. Ok, coolā€¦ but how? Phase 2 City and Community Outreach Small Business Outreach Phase 2 11 Ā© 2012 Deloitte
  • 12. Short-term future timeline HELP WELCOME 01/12/2014 12/28/2013 āˆ’ Boot camp preparation āˆ’ Presentation review Date to be determined Date to be determined āˆ’ Boot camp āˆ’ Boot camp preparation preparation 1st Goal : Event and activities definition 2nd Goal : Communication Last meeting: 11 attendees 02/02/2014 12/29/2013 āˆ’ Pilot Camp: 12 01/18/2013 āˆ’ Camp #2 āˆ’ 1st bootcamp & Camp Premiere HELP WELCOME 02/16/2014 āˆ’ Camp #3 Ā© 2012 Deloitte
  • 13. Where? ā€¢ Targeted hot spots of Paris 13 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 14. Whatā€™s in it for me? Usefully use your time (6 hours per month) And so on to unlock ā€¦ Leave a legacy Story to tell (e.g. application, grandchildren) Network of good people Make an IMPACT! 14 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte
  • 15. Organization { āˆ’ āˆ’ āˆ’ āˆ’ President Secretary General Director of Operations Finance Director/Treasu Board of directors Honorary Godmother/President Honorary Advisory Members 15 Titre de la prĆ©sentation - Date Active members Ā© 2012 Deloitte
  • 16. Questions and Answers 16 Titre de la prĆ©sentation - Date Ā© 2012 Deloitte

Editor's Notes

  1. Charif Hamidi. Studied in the US at Park University. Consultant at Deloitte Consulting Various experiences in entrepreneurship: Created my first venture 9 years ago: A franchise of taxiphones; Participated in the launching of an e-Marketing consulting company specialized in the health industry; Took part in the creation of a start up in the field of social media and digital technologies. Various experiences in nonprofit leadership: Founder of FLO: Financial Literacy organization that aims to improve the financial literacy level college students and prevent financial meltdowns such as the 2008 subprime crisis; Former President of a Chapter of People to People International (PTPI); Served as a member of the Board of Trustees of Park University as well as in a group of special advisors to the President in the domains of strategic planning, CRM, and Technology. Baptiste Decarra. Studied in Paris at Dauphine University. Consultant at Deloitte Consulting 1st experience in entrepreneurship Association interest : Helping unemployed people (SolidaritĆ© Nouvelle Face au ChĆ“mage) Panel member for the selection of social enterprise projects (Institut de lā€™innovation et de lā€™entrepreunariat social ā€“ Chaire Essec, Global Social Venture Competition) Mostly important I feel myself a HAPPY CAMPER!!!
  2. Paris is ranked 3rd most beautiful city in the world. (World Travel) Paris is ranked most romantic city (Trip Advisor) Paris is ranked 6th rudest city in the world (MSN Travel) Paris is ranked most unfriendly hosts in Europe.(Trip Advisor) http://en.ria.ru/russia/20080312/101179103.html Paris has lost its number one destination spot years ago to London and Bangkok (Time Magazine)
  3. Jordan Burchette, CNN reporter, about Parisians:Ā Ā  Ā«Ā Pouty, self-righteous, indolent, aloof, tempestuous, hot. The contemptibility of Parisians is exceeded only by the self-hatred among those of us who lust for themĀ» http://travel.cnn.com/worlds-most-romantic-cities-491261 Paris tackles rudeness to tourists with new manual (Reuters)
  4. Happy Camper International (HCI) is a social enterprise that has a very simple objective; offering the citizens and visitors of Paris a priceless service: ā€œmaking their dayā€. The organizationā€™s main asset is its volunteers; they like to call themselves the . Like the superheroes from the Justice League? You bet! Except that they are REAL superheroes. These volunteers will go in groups at the main attractions and buildings of Paris dressed with their berets and mariniĆØre shirts and volunteer their time to help the citizens and tourists of the City of Light. HCI plans on Leveraging the know-how and field experience to earn a credibility and an expertise to serve the city on a larger scale and develop an international network of branches in big cities (London, NYC, Montrealā€¦) to fulfill the HCI mission ā€œmaking the world a better place, one smile at a timeā€¦ ļŠā€ AĀ social enterpriseĀ is anĀ organizationĀ that applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximizing profits for external shareholders. Social enterprises can be structured as aĀ for-profitĀ orĀ non-profit, and may take the form of aĀ co-operative,Ā mutual organization, a disregarded entity, aĀ social business, or aĀ charity organization. According to a Duke University professor and authorĀ David Rendall, social enterprise could be the future of non-profit funding. Social enterprises are purposefully nimble, agile, and quick. Social enterprises embrace innovation. Social enterprises develop programs or businesses that fund themselves with revenue streams. Social enterprises clearly communicate their ā€œwhyā€. Social enterprises immediately live their vision, some nonprofits spend months writing their vision. Social enterprises succeed on simplicity, nonprofit organizations create their own complexity. Social enterprises attract funding and foundation support with their marketā€“based strategies. TOM shoes ā€“ Jimmy Fairly
  5. Rise in power Recruiting activities Defining and planning bootcamps and classic activities Media/Branding Strategy Elaboration Establishing tools and methodologies for census and beneficiary service evaluation purposes, such as questionnaires, a visitorā€™s book, and data mining tools to track the HCI impact empirically and qualitatively. This database will serve as an important foundation to the launching of phase 2. Investigating potential public and private source of revenues and sponsorships Ā  Development & Consolidation Continuous development strategy focused on recruiting and events Implementation and refining of media strategy Expanding and diversifying activities and events other than the traditional bootcamps and ā€œHappy Campsā€ Developing a strong, committed HCI community internally and externally and building synergies Creating international branches to form an international network of HCI Planning fundraising events and campaigns Ā  Built up: Creation/usage of management tools: dashboards, surveys, BI Reporting tools, Project Planning potential proposals and partnerships Launching of Fundraising campaigns Ā  Ā  Ā  Application & Development: Ā  Hiring full time coordinator Building project offers and proposals (commercial and non-commercial) Approaching the mayorā€™s office and the city council of Paris for contracts Define and distinguish mature services
  6. For starters, a fresh ā€œBonjourā€ with a smile: A smile travels a million faces, and with happiness comes peace as well. Cheesy, you say? Sure, but how about you look up the following psychology terms: mimicry and emotional contagion. Also, check out this Research conducted in Sweden that exposed participants to images of faces while they monitored their facial muscles through electromyographs. Metro Help Paris has one of the best metro and transportation services in the world. 48 travelers per second take the metro throughout the 303 stations of the city. Many of these people are lost, do not speak the language, or have trouble carrying their luggageā€¦ And that is when we step up! First Aid Some of the Happy Campers will be sent to obtain their European First Aid certification as part of the ā€œHappy Camper Bootcampā€. Moreover, all of them will be equipped with Band-Aids, ointments, and hand sanitizer to give away for free to whoever is in need. After all, how many times have you cut yourself accidently and wished you just had that one Band-Aidā€¦ Informational services Happy Campers know the city pretty well, and will definitely be at your entire disposal to hand you maps and guide you as best as they can to get to your destination. Multilingual Services Happy Campers have lots of talents; being multilingual is one of them. They will give you directions to get around the city in all kinds of languages and help you understand that sign you spent hours trying to decipher.
  7. Small Business Outreach Happy Camper International will reach out to local businesses to provide them CRM training services, help them grow their activities, and develop greater customer satisfaction. City and Community Outreach Happy Camper International will become the number one partner of the city of Paris. We will work collaboratively with the city council, mayorā€™s office, schools, colleges, and other entities to facilitate community development initiatives.
  8. Champs-ElysƩes Champs de Mars Place de Saint-Michel
  9. 10. Earn a free beret, mariniĆØre and scarfā€¦ You know you want to look as cool as I do... 9. Sharpen your foreign language skills. 8. Dare yourself to create an impact and push your limits. 7. Create a network and land the opportunity. 6. The ultimate satisfaction of helping your city. 5. Acquire leadership skills 4. Have a story to tell when applying for that MBA or masters you have been wanting so bad. 3. Become a social entrepreneur. Co-found a new kind of social enterprise. 2. Leaving a legacy behind you that will go on for years. 1. Be not just happy, but a Happy Camper ļŠ