The document discusses the AmbITion project, which aimed to help arts organizations develop their digital capabilities. It provided audits and diagnostics, helped organizations create business cases for technology investments, and supported implementation. The approach recognized that technology impacts organizations holistically, affecting artistic practice, operations, and business models. Arts groups leveraged technologies like websites, databases, and digital content to improve communications, operations, and audiences' experiences. The presentation highlighted specific arts organizations' uses of digital tools and opportunities around efficiencies, fundraising, and embracing technology creatively.

1. AmbITion Roadshow
Hannah Rudman
Wednesday, 22 July 2009

2. What do we hope to achieve today?
• excite!
• share!
• show!
• inform!
• network!
Wednesday, 22 July 2009

3. What do we hope to achieve today?
• excite!
• share!
• show!
• inform!
• network!
Wednesday, 22 July 2009

4. #getambition
Wednesday, 22 July 2009

5. http://artofdigitallondon.ning.com
Wednesday, 22 July 2009

6. 3% world on
broadband
now
10% in 18 mths
4bn mobile
users by end
2009
Wednesday, 22 July 2009

7. Digital natives/migrants
Wednesday, 22 July 2009

8. Growing up at different times =
different understandings of where we’re at
Wednesday, 22 July 2009

9. Growing up at different times =
different understandings of where we’re at
Wednesday, 22 July 2009

10. New audience behaviours:
The Art of With
Wednesday, 22 July 2009

11. New audience behaviours:
The Art of With
• Personalise
Wednesday, 22 July 2009

12. New audience behaviours:
The Art of With
• Personalise
• Participate
Wednesday, 22 July 2009

13. New audience behaviours:
The Art of With
• Personalise
• Participate
• Co-produce
Wednesday, 22 July 2009

14. New audience behaviours:
The Art of With
• Personalise
• Participate
• Co-produce
• Create meaning
– Alan Brown’s latest research: WolfBrown
Wednesday, 22 July 2009

15. New audience behaviours:
The Art of With
• Personalise
• Participate
• Co-produce
• Create meaning
– Alan Brown’s latest research: WolfBrown
This affects:
– Artistic practice
– Organisations’ operations
– Business models
Wednesday, 22 July 2009

16. Every business is digital
Every business is now a digital
business
– Information is everywhere,
and readily accessible
– our customers are online
– we can’t control the message
Wednesday, 22 July 2009

17. Every business is digital
“Company boards don’t recognise
what IT is or what it does
anymore. It used to be a thing that
you used to increase productivity
or automate processes, but that’s
been done. Even CIO’s, who
thoroughly understand enterprise
IT, have been left behind by social
IT - which they can’t control.
Today’s technology is about Every business is now a digital
communities.” business
– Steve Prentice, Gartner – Information is everywhere,
(IT Consultancy) and readily accessible
– our customers are online
– we can’t control the message
Wednesday, 22 July 2009

18. Wednesday, 22 July 2009

19. Background to AmbITion
• Arts Magnet research
proved arts
organisations had a
low technology base,
lack of digital business
knowledge and skills, a
poor understanding of
digital opportunities
• Sector needed holistic
digital development:
• Artistic
• Organisational
• Business
Wednesday, 22 July 2009

20. We asked ACE for support
• Thrive! was about
organisations being
sustainable and
resilient into 21st C -
AmbITion was born
• AmbITion project...
• End of AmbITion
project, Digital Britain
report and ACE’s new
focus on Digital
Opportunities, digital
content initiatives like
4iP: all provide a
platform to talk about
digital development
Wednesday, 22 July 2009

21. Wednesday, 22 July 2009

22. Wednesday, 22 July 2009

23. http://getambition.com
Wednesday, 22 July 2009

24. The AmbITion approach
• Risk assessment
• Audit
• Diagnostic
• Develop a formal Business Case
• Managed implementation
• Continuous reflection
Wednesday, 22 July 2009

25. Why does the AmbITion approach work?
• It’s not just about the technology!
• It’s not just about the enlightened individual
• Audit & Diagnostic is “cross-departmental”
• Business cases embeds thinking and learning
• Implementation is owned by the organisation
• It’s scaleable
• IT changes organisations
Wednesday, 22 July 2009

26. Show me the money?
• = £AmbITion consultancy +
• = £0, open source/free apps
• = redirected own funds
• = redirected, or chose to use G4tA funds
• = AmbITion funds, on strength of biz case
Wednesday, 22 July 2009

27. What digital developments?
• CRM, CMS driven websites, database
integration, intranets, wifi, remote working,
connectivity, ticketing, back-up
• Productivity tools
• Broadening digital channels and networks
• HD Digital content capturing / recording kit
• Upgrading networks
• Content
Wednesday, 22 July 2009

28. Wednesday, 22 July 2009

29. Ludus Dance’s 3 uses of film
Wednesday, 22 July 2009

30. Ludus Dance’s 3 uses of film
1. Explaining their Products
Wednesday, 22 July 2009

31. Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
Wednesday, 22 July 2009

32. Ludus Dance’s 3 uses of film
1. Explaining their Products
2. Explaining the Process
3. Engaging with their audiences
Wednesday, 22 July 2009

33. E.g. Explaining Ludus Dance’s
Products
Wednesday, 22 July 2009

34. Wednesday, 22 July 2009

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40. Wednesday, 22 July 2009

41. Royal Liverpool Philharmonic’s key social media tools
Wednesday, 22 July 2009

42. new opportunity: organisational /
operational efficiencies
Wednesday, 22 July 2009

43. new opportunity: monetise/fundraise differently
Wednesday, 22 July 2009

44. “The proper artistic response to digital
technology is to embrace it as a new
window that is eternally human, and
to use it with passion, wisdom,
fearlessness and joy”.
Ralph Lombeglia, MIT
Wednesday, 22 July 2009

45. Thanks for listening!
Wednesday, 22 July 2009