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AmbITion/Guardian event

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Overview of AmbITion project and proposed event+Guardian support outline

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AmbITion/Guardian event

  1. 1. Guardian & ACE London AmbITion event for London’s digitally developed arts organisations: Hannah Rudman with Bill Thompson & Rachel Baker, ACE London Friday, 3 April 2009
  2. 2. Background • Arts organisations have • This means the a low technology base, sector will struggle to lack of digital skills and engage with digital cross-sector content initiatives like collaboration skills 4iP, and be sustainable and • Sector needs holistic resilient into 21st C digital development: • End of AmbITion • Artistic project, Digital Britain report and ACE’s new • Organisational focus on Digital Opportunities all • Business provide a platform to talk to arts sector • = AmbITion. Friday, 3 April 2009
  3. 3. The pilot organisations Friday, 3 April 2009
  4. 4. (Approach trialled with Bluecoat Arts Centre) Friday, 3 April 2009
  5. 5. The AmbITion approach - guaranteeing successful digital development • Risk assessment • Audit • Diagnostic • Develop a formal Business Case • Managed implementation • Continuous reflection Friday, 3 April 2009
  6. 6. Why does it work? • It’s not about the technology! • Audit & Diagnostic is “cross-departmental” • Business cases embeds thinking and learning • Implementation is owned by the organisation • Its scaleable • This changes organisations • They need to have capability & capacity to cope with the changes, or risk destabilisation Friday, 3 April 2009
  7. 7. What digital developments? • CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up • Productivity tools • Broadening digital channels • HD Digital content capturing / recording kit • Upgrading networks • Digital content development Friday, 3 April 2009
  8. 8. Show me the money? • = £AmbITion consultancy + • = £0, open source/free apps • = redirected own funds • = redirected, or chose to use G4tA funds • = AmbITion funds, on strength of biz case Friday, 3 April 2009
  9. 9. What else have we achieved? • Influence on policy! • ACE’s Digital Opportunity corporate priority • AmbITion Scotland tbc Friday, 3 April 2009
  10. 10. Resources left for the sector Friday, 3 April 2009
  11. 11. Case studies & other resources • 15 written case studies of pre-existing good practice • 14 multimedia case studies • 10 video case studies • 4 video masterclasses • How to... guides • 2 academic evaluations (anthropological) Friday, 3 April 2009
  12. 12. Content partnerships Friday, 3 April 2009
  13. 13. AmbITion Roadshows • To disseminate learning • In London, a tenth and initiate knowledge roadshow for digitally sharing networks and advanced orgs collaborations • “Thought it was an • show, excite, inform excellent event. Really discursive and • 9 regional roadshows: extremely inspiring. Strong networking 100+ delegates each opportunities” • 9 regional online social • What would you have networks liked more of in the day? “More time - i.e. a second day!” Friday, 3 April 2009
  14. 14. Friday, 3 April 2009
  15. 15. http://getambition-ne.ning.com/ Friday, 3 April 2009
  16. 16. What could we do with Guardian association? • At the second London roadshow we need more critical and discursive dialogue • Arts sector leaders, Peter Gregson performs, Guardian team as panellists/chairs • (The arts take Guardian Media & Technology seriously as a learning source/benchmark/ideas and horizon scanning resource) • Widen/nationalise the debate on advocating for the arts in relation to Digital Britain, OfCom PSB, IP • via this event • supported by a Guardian blog Friday, 3 April 2009
  17. 17. Thanks for listening! Friday, 3 April 2009

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