Unit	  B324:	  Production	  Portfolio	                         ...
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Unit b324 mini task (week 1)

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Unit b324 mini task (week 1)

  1. 1.   Unit  B324:  Production  Portfolio   CROSS  MEDIA  PROMOTION       Your  next  piece  of  coursework  will  require  you  to  create  marketing  for  a  brand  new  music  artist  BUT  I’m   sure  you’re  aware  by  now  that  before  you  create  a  product  you  need  to  research  and  plan!  This  task  will   allow  you  investigate  an  existing  music  artist  and  look  at  how  they  are  marketed.    Choose  music  artist  from  above  and  complete  the  following  tasks,  your  findings  must  be  presented  in  a  PowerPoint.   1. Biography  –When  was  your  artist  born?  Where  do  they  come  from?  When  did  they  first  get   interested  in  music?  How  were  they  discovered?  When  did  they  get  signed?  What  record  label   did  they  get  signed  to  first?  And  what  record  label  are  they  signed  to  now?   2. Record  label  –  Find  out  about  the  record  label  they  are  signed  to  –  what  music  do  they  produce?   What  other  artists  are  signed  to  that  record  label?  Are  they  a  big  or  small  company?  Do  they  do   anything  else  apart  from  making  music?   3. What  genre  of  music  does  the  artist  make?  What  are  the  codes  and  conventions  of  this  genre?   (e.g.  typical  traits  or  dress  codes)  What  kind  of  audience  typically  likes  this  genre  and  why?   4. Find  out  their  discography   5. What  do  you  think  are  the  codes  and  conventions  (KEY  INGREDIENTS)  of  a  CD  cover   6. Find  one  CD  cover  for  your  artist  and  use  denotation  and  connotation  to  analyse  the  cover   7. Find  a  music  video  from  every  early  in  the  artists  career  one  from  the  middle  and  one  recent   one  what  can  you  say  about  how  their  image  may  have  changed,  how  does  their  image  reflect   their  music?   8. Find  the  website  for  the  artist  –  take  print  screens  what  seems  to  be  the  key  features  on  the   website?  How  do  you  think  it  helps  market  the  artist  and  appeal  to  their  fans?   9. How  do  these  music  promos  market  the  artist  and  project  their  image?   • http://www.youtube.com/watch?v=fkEz2ir4i0g   • http://www.youtube.com/watch?v=V_RD2139sV0   • http://www.youtube.com/watch?v=uDdh6sBmKWQ   10. Complete  tasks  1  –  8  for  an  artist/band  of  your  own  choice  -­‐  HOMEWORK  

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