This presentation was created to show how a local philanthropy can enhance their social media presence.

1. Clarke County
Mentor Program
Turner Fordham, Lindsey Wesloski, Hannah Hester,
Courtney Gupta, Grace Hulett

2. The Story
Invest in the future. Mentor a child.

3. By the Numbers
In 2013-2014:
295
new mentors were trained
584
mentors visited their
mentees
6,500
mentor/mentee visits
took place
21 Clarke County schools supported mentors and mentees

4. Goals
Organizational
Recruit new and retain current
mentors
Social Media
1. Facebook: Generate diversified
content
2. Twitter: Inform current mentors
of future events the program
hosts and drive engagement
3. Youtube: Build brand story

5. ● Active account, event focused
● Posts: pictures of mentors with mentees,
events, giveaways, and event details
● Problem: Not diversified enough!
Facebook

6. Twitter
● Cover photo and profile picture
● Irregular cadence: last post
September 16th
● Posting about: articles, events, and
giveaways
● Problem: Need to inform and drive
engagement!

7. Youtube
● No uploads in 6 years
● Old videos highlighted
mentors
● Problem: Needs new,
heartwarming content!

8. Platform by Platform Strategy
Youtube
Build brand story
Show impact on
mentors and mentees
Facebook
Diversify content
Increase
engagement
Twitter
More retweets from
mentors
Hashtags
Be informative, but
also add fun
content

11. Recommendations

12. Questions?