1. Ting-Yu Lai
EECS 441 4/4/2012

2. Products
• Smartphones
- Main products
- Operating Systems:
Android 64.7%
Windows 33.3%
• Tablets
- Operating Systems:
Android

3. Products
Smartphones
Tablets

4. Financials
• Revenue: $3.44 billion
• Operating Income: $1.833 billion
• Net Income: $7.13 billion
• Total Assets: $8.62 billion

5. History
• 1997 - Founded by Cher Wang, HT Cho, and Peter
Chou
• 1998 - Began designing some of the world’s 1st touch
and wireless hand-held devices

6. History
• 2000 - World’s 1st touch screen smartphones
• 2002 - 1st Microsoft-powered smartphone
• 2005 - 1st Microsoft 3G phone
• 2008 - 1st Android phone, HTC Dream (T-Mobile G1)
• 2008 - Released in U.S. through T-Mobile
• 2010 - Launched the first 4G-capable phone, HTC Evo 4G in U.S.

7. Awards
• #31 most innovative company
• #2 consumer electronics company
• #4 company in the Mobile

8. Lawsuits
Mar. iPhone user interface,
2010
Apple sued HTC hardware
integration of contact and dialing
May.
2010
HTC sued Apple system, management of power
consumption
the design of touch screen, including
Jul. 2011 Apple sued HTC gestures and effects
OTA update, external storage
Sep. 2011 HTC sued Apple system, etc

9. What’s Hot
• HTC One series unveiled
• integrate Android 4.0 with HTC Sense 4
• new level of iconic design
• amazing camera
• authentic sound experience

10. Secret Souse
o llab o rative Ap p ro ac h to In n o vation o vative Pro d u c ts & F rie n d ly U s e r E xp e rie n c e
In n
F as t Re s p o n s e to Marke t C h an g e &
D e live r Pro d u c t C h o ic e to th e Marke t

11. Provision
• Intensified competition in the smartphone
market
• Global economic weakness
• Patents problem with Apple

12. Questions?