PRODUCT FEATURES
PRODUCTS
•
•
•
•
•

First Microsoft powered smartphone (2002)
First Android powered phone - HTC Dream (2008)
HTC Sense - u...
HISTORY
• Founded in 1997 by Cher Wang & Peter Chou

• Began mobile device development in 1998 with
first significant laun...
MONEY
• 9.5 billion in revenue in 2010
o 93% increase in revenue over 2009
• 1.3 billion net profit
• Sold 24.6 million de...
RANGE
"social phones"
HTC ChaCha
HTC Salsa

Tablets
HTC Flyer
Interface
HTC Sense
MARKET
• Devices for smartphone users
o
45 million smartphone users in May 2010
o
Expected to exceed 1 billion by 2014
• D...
COMPETITORS
• Apple
• Motorola
• Sony-Ericsson
SECRET SAUCE
• 1/4 employees work in R & D
o Quality Products
o
Fast development
• Strong partners who develop OS's :
o
Mi...
HTC ONE MAX
FEATURES OF HTC ONE MAX

Android OS
Wi-Fi Enabled
5.9-inch Full HD Touchscreen
Expandable Storage Capacity of 64 GB
UltraP...
HTC ONE MAX
HTC ONE MAX
MARKET SHARE 2013
STP
HTC Max Mobile Features
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HTC Max Mobile Features

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Mobile Market Share, Mobile Phone Features

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HTC Max Mobile Features

  1. 1. PRODUCT FEATURES
  2. 2. PRODUCTS • • • • • First Microsoft powered smartphone (2002) First Android powered phone - HTC Dream (2008) HTC Sense - user interface platform First 4G capable phone - HTC EVO-4G (2010) Tablet - HTC Flyer (2011) • 18+ A Series phones • 5+ 7 Series phones • 60+ running older versions of Windows Mobile
  3. 3. HISTORY • Founded in 1997 by Cher Wang & Peter Chou • Began mobile device development in 1998 with first significant launches in 2000 • Firsts: mobile device running Windows OS, mobile device running Android OS, 4G capable phone • HTC was named the "Device Manufacturer of the Year" for 2011 by the GSMA at the Mobile World Congress on 16 February 2011
  4. 4. MONEY • 9.5 billion in revenue in 2010 o 93% increase in revenue over 2009 • 1.3 billion net profit • Sold 24.6 million devices in 2010 o 111% increase from the year before
  5. 5. RANGE "social phones" HTC ChaCha HTC Salsa Tablets HTC Flyer Interface HTC Sense
  6. 6. MARKET • Devices for smartphone users o 45 million smartphone users in May 2010 o Expected to exceed 1 billion by 2014 • Devices for 3rd party companies who produce the software • Markets currently in the U.S., U.K., Singapore, Australia, as well as the most of Europe and Asia • Expand Market to China by partnering with China
  7. 7. COMPETITORS • Apple • Motorola • Sony-Ericsson
  8. 8. SECRET SAUCE • 1/4 employees work in R & D o Quality Products o Fast development • Strong partners who develop OS's : o Microsoft o Google • Looking to future trends o HTC Sense o Tablet development o Possible OS?
  9. 9. HTC ONE MAX
  10. 10. FEATURES OF HTC ONE MAX Android OS Wi-Fi Enabled 5.9-inch Full HD Touchscreen Expandable Storage Capacity of 64 GB UltraPixel Primary Camera 2.1 MP Secondary Camera Full HD Recording FM Radio 1.7 GHz Qualcomm Snapdragon 600 Quad Core Processor
  11. 11. HTC ONE MAX
  12. 12. HTC ONE MAX
  13. 13. MARKET SHARE 2013
  14. 14. STP

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