The following slides were used to present Nectar, the winning idea for a business that shifts the everyday model of grocery shopping as well as the accompanying advertising campaign.

3. CONSUMERS CRAVE EFFICIENCY
Shoppers simply want their future shopping
trips to be more convenient and customer
service oriented.
More than half of our surveyed shoppers said
they’re most annoyed by long lines and
overcrowded stores.
62% shop for more than just themselves.

4. THEY’RE READY FOR AN
UPDATED INDUSTRY
Only 15% can manage
their budget while shopping.
Over half of our survey respondents want to
integrate their mobile devices into their future
grocery experience.

5. THE SOCIAL EXPLORER
 Experience oriented
 They love making memories
 Tech-splorers
 Median age: 29
 HH: 2+

7. COMPLETE CONTROL
Features
 Built-in scanner
 Interactive store
map
 Budget tracker
 Grocery list
recollection
 Rewards
Program

8. NO MORE WANDERING

9. SKIP THE TRIP
 Pick-up
 Pre-order online or via
smart phone
 Pick up at our drive-
through and save a trip
inside
 Delivery
 Pre-order and we will
coordinate a time to
deliver your groceries
right to your front door

10. Sure. When you shop for groceries, you shop for quality food.
But when did grocery stores stop caring
about the quality people you’re shopping for?
At Nectar, we’re on a mission to get you home.

11. TV

12. RADIO

15. LET’S GET SOCIAL

17. AMERICA’S LARGEST FAMILY REUNION

18. My Drunk Kitchen
Dinner: A Love Story
In Praise of
Leftovers
Quick and Dirty
Kitchen
SPONSORED CONTENT

19. THE PLAN
 Raise brand awareness among our target
audience
 Mass Reach - 80% market penetration ideally
 Primary Demo: Adults 18-49
 Secondary Demo: Women 18-49
 January 2015 Campaign Launch
 Heavy spending in Digital and Mobile
 Meet competitor spend in TV, Radio, Print, etc.

21. WHAT TO EXPECT

22.  Atlanta, GA
 Birmingham, AL
 Charlotte, NC
 Greensboro, NC
 Greenville, SC
 Jacksonville, FL
 Louisville, KY
 Memphis, TN
 Miami, FL
 Nashville, TN
 New Orleans, LA
 Norfolk, VA
 Raleigh, NC
 Tampa, FL
 West Palm Beach, FL
WHERE TO EXPECT IT

24. QUESTIONS

26.  http://abcnews.go.com/GMA/NewYear
NewYou/story?id=4081198
 http://avoidtheshoppingcrowds.com/
 http://www.cbsnews.com/news/high-
tech-shopping-carts/
 http://www.consumeraffairs.com/super
markets/food_lion.html
 http://www.departures.com/articles/the
-grocery-store-of-the-future
 http://www.entrepreneur.com/article/2
28070
 http://www.fitch.com/think-
article/supermarket-of-the-future/
 http://www.fmi.org/uploadFiles/1E812
900000035.filename._FMI_Front_of_t
he_line.pdf
 http://www.foodbankst.org/index.asp?
pageId=82
 http://get.ziplist.com/how-it-
works/iphone-android-in-store-mobile-
apps/
 http://www.groceryiq.com/Default.aspx
?home=true
 http://mystreetgrocery.com/
 http://online.flipbuilder.com/bdje/ffhl/#p
=1
 http://www.plasticbinsblog.com/
 http://www.qthru.com/forbrands.html
 http://supermarketnews.com/store-
design-amp-construction/future-
online-sales-open-space-design-
innovation#ixzz34ofsiaY4
 http://totalaccess.emarketer.com/Articl
e.aspx?R=1010999&nlid=1
SOURCES