Dreamlane Events is an events management and marketing agency in Tanzania. It provides a range of services including events management, experiential marketing, digital marketing, delegation management, catering, travel management, and venue finding. It has experience managing events for clients such as the EU, Global Smart Partnership Dialogue, and Tanzanian government entities. Dreamlane Events complies with relevant legislation and partners with other organizations to deliver quality services.

1. 2016
Company Profile

2. Dreamlane Events
To a Success of your Event
CONTENTS:
1. INTRODUCTION
1.1 Who we are…………………………………………………………… 1
1.2 Vision…………………………………………………………………. 2
1.3 Mission……………………………………………………………….. 2
1.4 Our core values…………………………………………………........ 2
1.5 Objectives………………………………………………….............. 2
2. OUR AREA OF FOCUS
2.1 Area of Expertise…………………………………………………….. 2
2.2 Skills and Potentials……………………………………………... 2
2.3 Clients’ portfolio ……………………………………………………. 3
3. THE DREAMLANE EXPERTISE
3.1 Dreamlane clients list……………………………………………………… 5
3.2 Partner Organisations and service providers…………………… 7
3.3 Compliance with Legislation ……………………………………… 9
4. CONTACTS

3. Dreamlane Events
To a Success of your Event
1.0 INTRODUCTION
1.1 Who we are:
Dreamlane Events Management and Services Limited Formerly known as Afri-
group Company Limited is a registered business company under the Company Act
(CAP.212) 2002. Dreamlane is an all service Events Management and Marketing Agency;
We offer a new type of creativity for a new type of world. Fueled by multiple
disciplines, and built on emotional connections, we design, plan, and execute
events, campaigns, and shareable experiences with a three dimensional approach to
marketing. Build it to connect, and make sure it’s felt. Everything else is just white
noise.
1.2 Vision:
We envisioned ourselves to be an ultimate Brand management solution to brands in
Tanzania, help Leaders Build Remarkable Brands that Last and Create Outstanding
Innovative events
1.3 Mission:
Designing and providing best and quality events management and related services
through professional expertise to attain customer satisfaction.
1.4 Our Core values:
Innovation, Integrity, Responsibility and Excellency
1.5 Objectives:
The Dreamlane Events Management and Services Limited intends:
1.5.1 To Create and Manage Brands that last
1.5.2 To Create Strong Media Relations to Brands
1.5.3 To maintain satisfactory professional and quality events management
and related services to our esteemed clients.

4. Dreamlane Events
To a Success of your Event
1.5.4 To invest in professional and efficient expertise for quality events
management and related services in Tanzania.
1.5.5 To promote quality assurance in events management and related
delivery.
2.0 OUR AREA OF FOCUS
2.1 Our Area of Expertise:
Dreamlane Events Management and Services Limited have all competences in:
A. Events Management
Dreamlane Events Management and Services Limited helps planning, creating,
designing, From large corporate events and trade shows to brand activations,
Exhibitions, Conferences and luxurious weddings, we do it all, and in the process
we create unforgettable experiences.
With a talented, multidisciplinary team, we can take on fabrication, location
scouting, permits, floor plans and talent bookings. From top to bottom, we make
events work.
The company is involved in the mainly 3 areas of Event Management with highly
experienced skilled staff namely:
i. Providing assistance in all local and international events including
conferences, PR launches, Company retreats, end of the year parties and
family days.
ii. Providing skillful Protocol officers, Liaison Officers and Ushers during the
time of events
iii. To assist and support the secretariat and the organizing committees to
perform the duties when required.
B. Experiential Marketing and Brand Activation
For us, experiential marketing takes a combination of head first, data-driven
planning and heartfelt execution. The result engages customers, sparks
conversations and leaves lasting impression.
Build an event around a company or product and 96% of customers are more likely
to buy. Craft a campaign around that event and the sky’s the limit. We do both, and
in the process, we amplify brands.

5. Dreamlane Events
To a Success of your Event
C. Digital Marketing and Brand Management.
We Manage and Create Brands that lasts, with our digital gurus and brand Management
Experts we will move your brand to the next level. We ensure Visibility on both
Traditional and Digital Space.
Our company can help you advertise your products on the Internet, with actions such as
 Checking the ideal media for specific type of advertising,
 Check the keywords that closely relates to your product,
 Check the target audience of your product and your product lines,
 Optimize return on the clicks for such specific keywords,
 Make the necessary settings in each ad (negative words, target audience, optimal
networks to be used, etc.) to ensure best results.
D. Integrated Strategy ;
As technology becomes more integrated into our lives, brands need the type of amplification
that engages in new ways. We Create Strategies that will take brands to the next level be it
Events Management Strategies, Marketing Strategies or integrated digital campaigns we
work with the best to build digital platforms and then we amplify your message around the
world.
We Not Only Build It, We Amplify It
E. Delegation Management
Dreamlane Events Management and Services Limited helps planning, hosting,
designing and managing all types of delegations. Since delegation satisfaction is a
vital part of delivering a successful event but seamlessly organizing an event
logistics is a time consuming job. We take off the clients hands by making sure the
delegates get the information they need, when they need it and that the client gets
the details they need back. The company is highly competent in:
i. Making a close follow-up on the dates and time the delegates are expected to
arrive at the Airport so as to organize necessary transportation
arrangements.
ii.Receiving delegates from the Airport as well as making sure that their
luggages are properly handled.
iii. Assisting delegates with the paperwork while checking in their respective
Hotels they booked in With respect to the client’s requirements,
iv. Dreamlane Events Management and Services Limited level of
involvement goes further to before the commencement of the events, we
provide early legislation of the delegates.

6. Dreamlane Events
To a Success of your Event
F. Catering Services.
We also plan, design and manage catering services in various occasions. We have a
strong team of dedicated experts in food industry ranging from continental to
domestic foods. The company also provides ushering services to various occasions
and make sure that the served clients are satisfied.
G. Travel Management
Dreamlane Events Management and Services Limited also ensures that the
delegates are well treated during their stay. The company has managed to link-up
with the best traveling agencies in the country which provide outstanding services.
With our effective built team of experts relates to the business objectives of the
clients event. We design and plan simple or complex activities that get the best time
available and provide a memorable experience for all participants.
H. Venue Finding, Reservation and Preparation
Being endowed with local knowledge on international venues, The Dreamlane
Events Management and Services Limited offers a client a variety of choices as
well as advising them regarding the venues to where they can conduct their events.
We usually negotiate on behalf of the client to ensure the best venue in terms of
price, suitability ad terms conditions- whether you’re putting on a local corporate
dinner or an international road-shows. Our venue sourcing team doesn’t rely on
glossy brochures to tell them about a venue, instead, they pay regular visits to new
and existing site to stay up to date on how they’re looking and performing.
3.0 THE DREAMLANE EVENTS MANAGEMENT AND
SERVICES LIMITED EXPERTISE
3.1 Clients’ portfolio:

7. Dreamlane Events
To a Success of your Event
Having worked for a number of years before and after it was formally registered in
2015, with the team of the experts endowed with different capabilities, Dreamlane
Events Management and Services Limited have done a number of activities
ranging from designing, organizing, ushering and facilitating local and
international events. The clients’ portfolio for Dreamlane Events Management and
Services Limited ranges from the International agencies, NGOs, CBOs and
Institutions.
These clients have enjoyed our professional event management expertise in
meeting all of their requirements which results to the satisfactory outcomes.
Following the attached list of our esteemed clients following a number of event
programs being managed by the Dreamlane Events Management and Services
Limited since its existence, the company has delivered to clients successfully and
has gained an outstanding reputation in the industry in the country.
3.2 Clients’ list:
Following the number of clients which have been served by the Dreamlane Events
Management and Services Limited, we are confident that we still posses all of the
quality and standard facilities as well as the experienced pool of experts serve
others as the clients we have served in the clients list. The following are some of the
clients which have been served by the Dreamlane Events Management and
Services Limited:
i. European Union
ii. Global Smart Partnership Dialogue
iii. Parliament of Tanzania
iv. Annual 34th Plenary Assembly of the SADCPF (Southern Africa
Development Community Parliamentary Forum), in Arusha.
v. Jamii Forums
vi. KK Marketing .

8. Dreamlane Events
To a Success of your Event
vii.Imori International.
viii. Central Park Bees.
On this due, Dreamlane Events Management and Services Limited have been
commissioned a number of event management assignments in an array of local and
international agencies and institutions as indicated in the list above.
3.2 Partner Organizations and service providers
We collaborate with many agencies and organizations with professional event
management expertise and competences in some areas of our expertise towards
delivering an outstanding service to our client. We contract some outstanding firms
in the industry to ensure quality service.
3.3 Compliance with Legislation
After 3 years of operation Afri-Group Events Management and Services limited
changed its name to Dreamlane Events Management in 2015 and was registered
by BRELA in Tanzania and its operations are guided by laws of the state.
According to laws from the company’s act of 2002, the company will operate
accordingly.
With the great hope that you will be benefited from the wide range of the event
management and Marketing Services we are providing, you will benefit from the
complete assurance of assistance for getting the success you deserve.

9. Dreamlane Events
To a Success of your Event
Thank you for your faith in Dreamlane Events Management and Services
Limited. We are honored to know that you are considering starting and develop
your future Excellency in events management success through us.
We assure the excellence and quality you deserve!
CONTACTS:
Dreamlane Events Management and Services Limited
Physical Address:
Old Post Office Building, Mkwepu Street,
Dar es Salaam; Tanzania
APARTMENT BLOCK 105 PLOT 336/31
Mobile: +25578473860
P.O. Box 14714,
Dar es Salaam, Tanzania