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"Strategy, tactics and staying interested."

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The slidedeck for a talk I gave to the 2011 graduate class of AAA ad college (www.aaaschool.co.za) on Wed 17 Aug, 2011.

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"Strategy, tactics and staying interested."

  1. 3. Design / Development Case Study BP Ultimate Ride
  2. 4. BP Ultimate Ride Case Study <ul><li>Campaign elements </li></ul><ul><li>Website </li></ul><ul><li>Online game </li></ul><ul><li>Mobile game </li></ul><ul><li>eCRM </li></ul><ul><li>Online banners </li></ul><ul><li>Facebook integration </li></ul><ul><li>Twitter integration </li></ul><ul><li>You Tube seeding </li></ul><ul><li>Social media management </li></ul><ul><li>SEO </li></ul><ul><li>Code redemptions from real life purchases </li></ul><ul><li>In game currency management </li></ul>
  3. 5. BP Ultimate Ride Teaser
  4. 6. BP Ultimate Ride Website
  5. 7. BP Ultimate Ride Website
  6. 8. BP Ultimate Ride Website
  7. 9. BP Ultimate Ride Configurator
  8. 10. BP Ultimate Ride Racing Game
  9. 11. BP Ultimate Ride Racing Game
  10. 12. BP Ultimate Ride Racing Game
  11. 13. BP Ultimate Ride Racing Game
  12. 14. 3D Car Development
  13. 15. BP Ultimate Ride Mobile game
  14. 16. BP Ultimate Ride Twitter/Youtube
  15. 17. BP Ultimate Ride Banners
  16. 18. BP Ultimate Ride page takeovers
  17. 19. BP Ultimate Ride eCRM/Mailers
  18. 20. BP Ultimate Ride eCRM/Mailers
  19. 21. BP Ultimate Ride Campaign Performance <ul><li>79,827 total visits </li></ul><ul><li>1,906,481 page views </li></ul><ul><li>25,632 unique visitors </li></ul><ul><li>8.30% bounce rate </li></ul><ul><li>00:23:08 avg. time on site </li></ul><ul><li>10,000 cars created to date </li></ul><ul><li>8,500 unique registrations </li></ul><ul><li>*Figures after only 4 months! </li></ul>
  20. 28. TO BE INTERESTING, BE INTERESTED.

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