Entrepreneurship is rewarding and a way of life - but not for everyone. If you can honestly answer yes to these 8 questions - go for it. Otherwise, reconsider your career alternatives.

1. So, you think you
want to be an
entrepreneur.
Really?
Gustaf Brandberg
Angel Investor
Gullspång is a family owned,
entrepreneur friendly angel
investment company that invests
up to € 1M in startups.

2. No. 1
Would you do
it for free?
Be prepared
for a marathon.

3. No. 2
Do you really,
really care?
Get a mission.
” Improve the
world through
entrepreneurship.

4. No. 3
Would anyone
else care?
Make a low cost market
test of your idea.
Fail early. Try again.

5. No. 4
Can you avoid the
Big Mac fallacy?
Don’t challenge McDonalds just
because your No. 3
hamburgers taste
better than a Big Mac.

6. No. 5
CAN YOU
THINK
ENOUGH?

7. No. 6
stay
How
can
you
clear
the
of
You are here
big
animals ?

8. No. 7
Why would your
customers love you?
Your brand is not about you.
It’s about your customers’ self
perception. Niche thyself.

9. No. 8
Will you welcome
setbacks?
Be stubborn on vision.
Be flexible on details.
Hate to fail, but don’t fear it.
”No plan of operations
survives the first encounter
with the enemy.”
-- Helmuth von Moltke the Elder

10. So, why?
Because it’s
worth it.
Thanks!
Gullspång
Nybrokajen 7
Stockholm
hello@gullspanginvest.se
Gullspång is a family owned, entrepreneur friendly angel
investment company that invests up to € 1M in startups.