Serge Dielens is running Edge Communication (by Aptitudes) agency. Based in Brussels (Belgium) and Lyon (France). A small, but results-oriented and quality communications structure, active in the tourism, institutional, pharmaceutical, sports & leisure and FMCG sectors (B2B and B2C). With a special interest for Societal & Youth marketing. Serge has been an activator for more than 25 years in the marketing communication and in the sports & leisure fields. Past managing positions as journalist, as lecturer/teacher (at university & high schools) and as creator & managing director of Sport Aid asbl/vzw, Absolute bvba/sprl and, since 1990, at his own Societal & Youth Marketing Communication agency "Edge Communication" (powered by Aptitudes), have given Serge a solid experience in various fields of communications consultancy: Youth, Leisure & Sports and Media relations. Specialties: 360° activation, communication consultancy, branding and identity, corporate communications, press & media relations, media training & coaching, societal & youth marketing, sports & active leisure. http://www.edgecommunication.be