This document discusses guidelines for using social media platforms like Twitter professionally. It notes that employees' social media use can cost the UK economy over £1.38 billion per year if not managed properly. While social media can be useful when used professionally, many companies have yet to provide clear guidelines to employees on appropriate usage. A company policy on social media is recommended to avoid potential productivity and legal issues.

1. http://tinyurl.com/biketweeps
BIKEBIZ.COM’S 750 ‘TWEEPS’

2. MY CNBC ARTICLE

3. GOOD PRACTICE #1

4. GOOD PRACTICE #2

5. BAD PRACTICE

6. F*CK
THE ‘MOM TEST’

7. TWEET, GET SACKED?

8. DON’T DISS (TOO MUCH)

9. THE WORLD IS WATCHING

10. DON’T LOSE YOUR JOB!

11. BE CAREFUL OUT THERE!

12. IF YOU MUST...

13. £1.38 billion
Cost from hours of work lost to
‘social media’ to UK economy
Source: Morse plc, October 2009
IS IT WORK OR PLAY?

14. “Social networking can be a cause for
good when it is used professionally
but I think organisations need to
wake up that is not the way it is
always being used.”
Philip Wicks, Morse plc, October 2009
PRODUCTIVITY BLACK HOLE?

15. 76 percent
Amount of UK employees surveyed who
haven’t had workplace Twitter guidelines
Source: Morse plc, October 2009
COMPANY POLICY NEEDED?

16. SOCIAL MEDIA BAN

17. British soldiers can make full use of
websites such as Facebook and
YouTube as long as they: follow the
same high standards of conduct
and behaviour online as would be
expected elsewhere; always
maintain personal information and
operational security and be careful
about the information they share
online; and, get authorisation from
their chain of command when
appropriate.
'Online Engagement Guidelines'
6th August 2009
SOCIAL MEDIA SAVVY