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Short codes are short phone numbers that can be used to send SMS messages to certain service providers, and are commonly used for value-added services like voting, ordering ringtones, donations, and mobile services. When activating a short code service, a dedicated keyword is provided to identify the request, and sending an SMS to the short code will deliver it to the company who can respond accordingly. Many companies use SMS short codes for mobile marketing campaigns as it allows consumers to text back and builds relationships through two-way communication. Short codes provide an easy way to collect details about services like airline flight information by sending a flight number or name in a text.

