Step 1. Choose an organisation
                                               This should be the one you work for.
       ...
Social Innovation
                   What is it?
Disruptive           This is innovation with a social purpose

Innovation...
Sustainable Futures
                   What is it?
Disruptive           Imagining the future is a powerful way to

Innovat...
System Innovation
                   What is it?
Disruptive           Businesses, products and services operate

Innovatio...
Competence Stretch
                   What is it?
Disruptive          Your core competences and sustainability

Innovation...
Gate-Crashing Another Sector
                   What is it?
Disruptive           Transfer your technology to a new sector ...
Entrepreneurs
                   What is it?
Disruptive           New entrants with radical new innovations

Innovation Ca...
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Disruptive Innovation Cards

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This pdf contains an early draft of Forum for the Future's disruptive innovation cards (more on Forum innovation projects here http://www.forumforthefuture.org.uk/projects/innovation). Please see contact details at bottom of that web page if you want the latest version of the cards or want to talk to us about disruptive innovation and sustainable development.

We would welcome any feedback on the cards - they are constantly evolving. Please credit us if using them.

Published in: Business, Technology

Disruptive Innovation Cards

  1. 1. Step 1. Choose an organisation This should be the one you work for. Alternatively, pick ve to disrupt (e.g. airline, Disruptive retailer, construction company, local authority waste department) Innovation Cards Step 2. Set a challenge What is the biggest sustainability challenge the organisation faces or its toughest problem? List at least one per organisation you want to disrupt. How to use the cards (How do you reduce ying? How do you change a These cards help you come up with BIG, consumer behaviour?) new and more sustainable ideas to change Step 3. Select your method the world. Each card helps you innovate by Pick at least one card. Select randomly, choose providing a disruptive method, a challenge your 3 favourites, or simply go through them all. and examples of how it's been used. Use Think creatively about how you would solve the them to disrupt for a sustainable future. challenge in your organisation, using the disruptive method/s. Note your ideas. Step 4. Use a 'wild-card' As a nal disruption, pick the 'gate-crash another sector' card. Swap your problem for a less obvious one, then try to solve this (How can a construction company reduce ying?) Regulatory Change What is it? Disruptive Changes in the policy and regulatory Innovation Cards framework can radically shift, open up and create markets. * What regulatory changes should you be tracking or advocating? Examples: - The German government introduced a ‘feed-in-tariff’ to incentivise micro- generation of renewable energy at the domestic level. It pays households a premium electricity they generate and feed back into the grid.
  2. 2. Social Innovation What is it? Disruptive This is innovation with a social purpose Innovation Cards aimed at meeting the needs of all - like the Community Police or NHS Direct. It often grows from grassroots level upwards, driven by the public and/or charity sector. * How would you link to or amplify an emerging sustainability trend in society? Examples: - Global food giant Danone has teamed up with Nobel Prize Winner Muhammad Yunus in Grameen Danone to produce Shakti Doi - a low-cost, highly nutritious eco-dairy product produced and distributed using local ingredients and skills. Less Product, More Service What is it? Disruptive Shift your business from selling (material) Innovation Cards products, to offering (non-material) services. This can reduce the overall footprint per unit of service or profit. * What would your product look like as a service? How would you make your service low-carbon and more efficient? Examples: - Streetcar’s self-service pay-as-you-go car leasing service offers access to transport without vehicle ownership. - Oce UK offers a ‘Green Service’ in which it looks after clients’ printing and paper management – including mail and print rooms - to reduce carbon emissions.
  3. 3. Sustainable Futures What is it? Disruptive Imagining the future is a powerful way to Innovation Cards shape what needs to happen today to create a better, more profitable and sustainable world. Starting from your current business is likely to achieve only an optimistic extrapolation of today. * How could you use future scenarios to innovate and then fold the innovations into the present? Examples: - Philips explores sustainable business in 3-5 years via its brand promise, Simplicity Tomorrow. - Forum’s futures projects present scenarios with sustainability factored in to help us think more about the sort of future we want, and how it can be achieved. Breakthrough Technology What is it? Disruptive Green, clean, more efficient and sustainable Innovation Cards technology may be just around the corner. Developments and breakthroughs can supersede existing technologies, making them redundant. * What technologies should you track, develop or amplify? Examples: - Compact fluorescent lamps and Light Emitting Diodes are rapidly superseding incandescent bulbs. - Digital photography has disrupted the technology of print photography. - LG Electronics recently launched a washing machine using steam, rather than water, to clean clothes.
  4. 4. System Innovation What is it? Disruptive Businesses, products and services operate Innovation Cards within a wider system which includes suppliers and customers. By convening the key players innovations can happen at the system level, creating more change than you can achieve alone. * What system are you a part of and who are the other players you need to engage? Examples: - Better Place is the world’s leading electric vehicle services provider, helping to drive the transition to sustainable transportation. It is not a car company and works with ‘ecosystem players’ such as Renault, Continental, Intel, Microsoft and Morgan Stanley to create a compelling and integrated solution. Open Innovation What is it? Disruptive Opening up to external ideas can help you Innovation Cards make that leap to increase innovation capabilities and find routes to market. Methods include competitions, virtual networks and external advisory panels. * How and who should you open up to, to disrupt for sustainability? Examples: - InterfaceFLOR uses an Innovations Network of external sustainability experts to help with ideas and innovation. - IBM’s Jams for a Smarter Planet events gather insights and ideas from nearly 2000 students and faculties worldwide about a better future.
  5. 5. Competence Stretch What is it? Disruptive Your core competences and sustainability Innovation Cards expertise could be used in new ways to serve sustainable development goals. * How would you stretch your core competences to tackle a sustainability challenge? Examples: - Carpet manufacturer and sustainability leader InterfaceFLOR has begun offering its sustainability expertise and know-how as consultancy through its innovative InterfaceRAISE service. New Alliances What is it? Disruptive Networks, partnerships, consortiums and Innovation Cards coalitions offer opportunities to collaborate and co-develop, encouraging innovation within a much wider field making for greater impact. * What is your sustainability alliance and what challenges would you tackle? Examples: - WalMart has partnered with Dell and EClinicalWorks in an interactive business model to offer physicians a holistic healthcare IT package. - ICI Paints (supplier) teamed up with Carillion (constructor) and Forum (sustainability experts) to improve the sus- tainability of paint throughout its lifecycle.
  6. 6. Gate-Crashing Another Sector What is it? Disruptive Transfer your technology to a new sector or Innovation Cards completely different sustainability challenge. * Where and how would you disrupt another sector to drive sustainability? Examples: - Google is disappointed with the lack of breakthrough investment ideas in the green technology sector so the company is devel- oping its own new mirror technology which could cut the cost of building solar thermal plants by a quarter or more Innovators Inside What is it? Disruptive Nurturing innovators and change makers Innovation Cards inside your organisation - your intrapreneurs – to up the ante on sustainable innovation. * How would you identify and develop your internal sustainability innovators? Examples: - Unilever Ventures is an innovative partnership with a venture capitalist. It incubates promising ideas and technologies with one foot inside Unilever and one outside. - 3M adopted the ‘15% rule’ to drive innovation: technical staff spend up to 15% of time on projects of their own choosing.
  7. 7. Entrepreneurs What is it? Disruptive New entrants with radical new innovations Innovation Cards can come into a market, and ‘creatively destroy’ incumbents. * How will you handle new sustainability entrants - will you watch, borrow, buy or partner? Examples: - Entrepreneurs like Cafedirect (certified beverages) and Abel & Cole (home delivery of ‘sustainable’ food) are changing the way we produce and distribute food, and making this the mainstream. - Innocent has helped create the market for healthy and sustainable smoothies.

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