1. 21873VIC Advanced Diploma of Graphic Design
Task Assessment—InDesign CS3 Corporate identity for a chicken farm
Part 2: Corporate Identity
Project 1—Part 2: Corporate Identity
(weeks 4–7)
(1.2, 2.2–2.3, 3.1–3.3, 4.1, 5.1, 5.3, 5.5, 6.1–6.6, 7.1–7.6)
Workbook (week 4): Assessment Method
Research. Students are to find examples of letterhead stationery, envelopes, business cards and Assessment will take the form of direct observation of work in progress,
with compliments slip. The gathered evidence is to be placed into the student’s workbook. The completion of corporate identity items and oral questioning / discussion.
source of the imagery is to be included (url web site, book names, etc.)
Assessment
Thumbnails. Students are to produce small drawings/sketches of layout ideas of the following;
letterhead stationery, envelopes, business cards and with comps slips. Students will be assessed on the knowledge and skills they obtain during this
Comprehensive rough. Students are to refine selected thumbnails into larger drawings. In project in the following ways:
consultation with the teacher, design decisions must be made before the students translate the
content into electronic files. Knowledge
• Format of a brief typically used in graphic design sector and terminology used
Written design proposal on visual concept. Introduction: An hypothetical statement detail-
ing the client, the company’s purpose, intention and future plans are to be described. Designer’s • Advanced typographic theiry
purpose: A statement detailing what the designer is asked to do. Conclusion: and his/her • Advanced graphic pre-press processes and equipment, styles, production maintenance
design decisions to the final presentation (printed examples in workbook). related to pre-press
• Combining data
Electronic artwork (week 5): • Creating multiple images
Introduction to InDesign. The subject teacher will demonstrate the process of setting up the • Production costing
electronic files for the letterhead stationery, envelope, business cards (4-up) and with compli- • Organisational and legislative health and safety procedures and environmental issues
ments slip. related to pre-press processing work
Electronic output. Students are to establish the files as demonstrated by the teacher. The • Printing processes
placement of the company details (name, address, phone number) and the logo is to be result of
referring to the roughs and in consultation with the teacher to meet the specifications. Skills
Specifications: • Literacy skills sufficient to interpret a brief, to source and evaluate information
pertinent to the brief and to develop a work plan and rationale
letterhead stationery: A4 210 x 297 mm (portrait), 3 spot colours, bleed 3 mm, the logo, com- • Numeracy skills sufficient to estimate design and production costs
pany name, address, telephone number, facsimile number, web address
• Project management skills including documentation and project finalisation
envelope: (face only, no bleed) 220 x 110 mm (landscape) one colour, the logo, company name • Communication skills in relation to the client liaison process
business card: Part 1—one side only, 90 x 55 mm (portrait or landscape), bleed 3 mm, the logo, • Technological skills sufficient to use industry standard software and hardware as related
company name, address, telephone number, facsimile number, web address to image manipulation, vector and page layout
Part 2—4-up assembly • Advanced drawing design and typography skills
with compliments slip: 220 x 110 mm (portrait or landscape), the logo, company name, address, • Advanced typesetting, proof reading and layout skills
telephone number, facsimile number, web address • Printing and diffusion techniques
Print ready (week 6): Employability Skills—Planning and Organising (C / NC)
Preparation for printing. Students are to check their electronic files and correct any content • Manage time and prioritise work tasks • Make timely decisions
which may cause printing problems. The teacher will demonstrate the process. Students are to • Plan and manage work activity • Plan and organise resources
take notes and place all evidence in their workbook.
• Establish process and gather information when researching
to inform work
Corporate identity checklist— o teacher observation of
student working on task
d teacher/student discussion
C/NC 25 marks concerning task
e evidence sighted Electronic evidence of named folder to drop-off box
c competency achieved
Workbook
• InDesign packaging (collect for output) of letterhead,
• Research: examples, internet sources envelope, 4-up business cards, with compliments slip
letterhead, envelope, business cards,
• Screen captures: Window>Output separations preview
with compliments card
of spot colours & swatches showing spot colours
• Thumbnails: letterhead, envelope, business cards,
with compliments slip Final presentation to client
• Comprehensive roughs: letterhead, envelope, • Digitally colour printed final examples on chosen
business cards, with compliments card stock, trimmed to size
• Numerical evidence of the measurements for
Student
tick list
week 4
week 6
The boxes below will track your progress during the 4
week 5
week 7
4-up business cards weeks you have to complete part 1, logo. Your teacher
will keep the original and refer to it during each class.
• Typography considerations
• Written evidence of design proposal
• Trial printouts of electronic evidence which
include trim marks, folds & bleed: letterhead,
envelope, business cards, with compliments slip
Student
tick list
week 4
week 6
week 5
week 7
1
DAS / DMA / ©Judy Nelson /26 Feb, 2010 / VPAU055 produce artwork from concept to finished art stage / ChickenFarmCorporateIdentity_brief2010.indd

2. Corporate identity for a chicken farm
InDesign—Business cards 4-up instructions
1. Work out numerical measurements similar to these below in your workbook (evidence)
2. Electronic file: InDesign Window>Document Setup>220 mm x 150 mm according to portrait or landscape choice
3. Place businessCard.ai in left top position
4. Step & repeat as below
bleed
3 mm
bleed area
3 mm 90 mm wide
12 mm (trim) + 3 mm (bleed) + 55 mm (card height) + 3 mm (bleed) + 4 mm (trim) + 3 mm
3+4+3
(bleed) + 55 mm (card) + 3 mm bleed + 12 mm trim mark = 150 mm document setup
55 mm high
10 mm space
between trims
12 mm (trim) + 3 mm (bleed) + 90 mm (card width) + 3 mm (bleed) + 4 mm (trim) + 3 mm (bleed) + 90 mm (card width) + 3 mm (bleed) + 12 mm (trim)
= 220 mm
document setup
1. Select 1st business card to
create 2nd card.
Step & repeat: 3 mm (bleed)
+ 90 mm (card width) + 3 mm
(bleed) + 4 mm (trim) = 100
bleed area
3 mm
+
bleed area
3 mm + card width
90 mm + bleed area
3 mm + trim space
4 mm = 100 mm card height
55 mm
+
bleed area
3 mm
+ trimmm
space
21873VIC Advanced Diploma of Graphic Design
4
= 65 mm
2. Select 1st & 2nd business cards to create
3rd & 4th cards.
Step & repeat: 3 mm (bleed) + 55 mm (card height)
+ 3 mm (bleed) + 4 mm (trim space) = 65 mm
2
DAS / DMA / ©Judy Nelson /26 Feb, 2010 / VPAU055 produce artwork from concept to finished art stage / ChickenFarmCorporateIdentity_brief2010.indd

3. Corporate identity for a chicken farm
InDesign—Examples
21873VIC Advanced Diploma of Graphic Design
1012 Sunrise Crescent, Fox Run Hollow, Victoria VIC 3034
phone: (03) 9123 4568 Facsimile: (03) 9123 4569
www.goldenEggs.au
manager: John Featherstone
letterhead stationery
1012 Sunrise Crescent, Fox Run Hollow, Victoria VIC 3034 1012 Sunrise Crescent, Fox Run Hollow, Victoria VIC 3034
phone: (03) 9123 4568 Facsimile: (03) 9123 4569 phone: (03) 9123 4568 Facsimile: (03) 9123 4569
www.goldenEggs.au www.goldenEggs.au
manager: John Featherstone manager: John Featherstone
• 3 spot colours
• 210 x 297 mm document setup
• 3 mm bleed
• portrait orientation
• logo
• company name 1012 Sunrise Crescent, Fox Run Hollow, Victoria VIC 3034
phone: (03) 9123 4568 Facsimile: (03) 9123 4569
www.goldenEggs.au
1012 Sunrise Crescent, Fox Run Hollow, Victoria VIC 3034
phone: (03) 9123 4568 Facsimile: (03) 9123 4569
www.goldenEggs.au
• address manager: John Featherstone manager: John Featherstone
• telephone number
• facsimile number
• web address business card
• 90 x 55 mm
• 3 mm bleed
• one side only
• 3 spot colours
• logo
• company name & address
1012 Sunrise Crescent, Fox Run Hollow, Victoria 3034
• phone & fax numbers
phone: (03) 9123 4568 facsimile: (03) 9123 4569
www.goldenEggs.com.au
golden egg farms corporation • web address
4-up business cards
manager: John Featherstone
• numerical evidence in workbook
• InDesign step & repeat twice
envelope
• 1 spot colour
• 220 x 110 mm document setup
• no bleed, face only
• landscape orientation
• logo
POSTCODE
• company name & address
with compliments slip
1012 Sunrise Crescent, Fox Run Hollow, Victoria 3034
• 3 spot colours
• 210 x 110 mm document setup
li m e n t s
• 3 mm bleed
mp
co • logo
th
• company name & address
wi
• web address
golden egg farms corporation • phone & fax numbers
1012 Sunrise Crescent, Fox Run Hollow, Victoria 3034
phone: (03) 9123 4568 facsimile: (03) 9123 4569
www.goldenEggs.com.au
manager: John Featherstone
Students are to print out black & white examples with
deadline: last class participation
bleed and trims; place in workbook. week 7, March 23
Final colour examples on selected stock is to be
trimmed for client presentation; place in plastic sleeve
workbook & final presentation
attached to workbook. after holidays, week 8, April 13
3
DAS / DMA / ©Judy Nelson /26 Feb, 2010 / VPAU055 produce artwork from concept to finished art stage / ChickenFarmCorporateIdentity_brief2010.indd