Sunshine Travel - Chris Clarkson & Alan Gilmour -


Published on

affiliate marketing, travel, Alan Gilmour, Chris Clarkson,, a4uexpo, a4uexpo london, a4u expo

Published in: Technology, Design
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Good afternoon. Welcome to “So You Don't Do Travel” with Alan Gilmour and myself, Chris Clarkson, from The purpose of our presentation is to encourage you to consider the travel vertical and demonstrate the tools we can give you to make building and operating a travel site much easier We've timed our presentation and if everything goes to plan we'll have converted you in x minutes.
  • Sunshine Travel - Chris Clarkson & Alan Gilmour -

    1. 2. Travel in Affiliate Marketing <ul><li>UK online travel market valued at £11.2 Billion for 2007 (1)‏ </li></ul><ul><li>41% year-on-year growth 2002-2007 (2)‏ </li></ul><ul><li>Affiliate Marketing generates an average of 18% of online sales for travel merchants (3)‏ </li></ul>
    2. 3. About <ul><li>Online Travel Agency Flights, Hotels and Transfers - 37 countries </li></ul><ul><li>Stealth Comparison Availability searches poll multiple suppliers simultaneously </li></ul><ul><li>Low Margins Prices offer customers great value </li></ul><ul><li>No Hidden Costs What you see is what you pay </li></ul><ul><li>Dynamic Packaging Allow customers to easily build tailor-made holidays </li></ul>
    3. 4. Affiliate Programme <ul><li>7% Commission on accommodations and transfers </li></ul><ul><li>No Leakage no highly visible phone numbers. No sales taken over phone </li></ul><ul><li>Affiliate Tools wide range of banners, search boxes, feeds and other stuff! </li></ul><ul><li>Incentives Laptops, holidays, chocolate, holidays, tickets and holidays </li></ul>
    4. 5. Affiliate Programme Numbers <ul><li>Average Basket Value £483.73 </li></ul><ul><li>Average Commission £33.87 </li></ul><ul><li>Commission Reversals 6 </li></ul>
    5. 6. Top Secret Project - Aims <ul><li>Encourage more affiliates to enter travel vertical </li></ul><ul><li>Lower barriers to entry </li></ul><ul><li>Increase conversion rates and stickiness for current affiliates </li></ul><ul><li>Help affiliates build their own brands </li></ul>
    6. 8. sunPress Install Summary <ul><li>Download WordPress </li></ul><ul><li>Install WordPress </li></ul><ul><li>Download sunPress </li></ul><ul><li>Install sunPress </li></ul>
    7. 9. Travel Niche Finding Your Gap In The Market
    8. 10. The Basics Remain True <ul><li>Passion / Knowledge / Interest </li></ul><ul><li>Research Potential Competitors </li></ul><ul><li>USP </li></ul><ul><li>Add Value </li></ul>
    9. 11. Find Your Level <ul><li>Find your niche, kick it's ass </li></ul><ul><li>Don't bite off more than you can chew </li></ul><ul><li>Plan for expansion </li></ul>
    10. 12. If You Build It... <ul><li>Unique Content </li></ul><ul><li>Build Backlinks </li></ul><ul><li>Relevant Title Tags </li></ul><ul><li>Be Patient </li></ul><ul><li>Repeat </li></ul>
    11. 13. Travel Is Too Competitive Let's have a look...
    12. 14. Majorca
    13. 15. Majorca <ul><li>Affiliate </li></ul><ul><li>Wiki </li></ul><ul><li>Tour Op </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>News </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul><ul><li>Rentals </li></ul>
    14. 16. Majorca Holidays
    15. 17. Majorca Holidays <ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Tour Op </li></ul><ul><li>Comparison </li></ul><ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Private Villa </li></ul><ul><li>MFA </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul>
    16. 18. Palma Nova
    17. 19. Palma Nova <ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul><ul><li>Travel Agent </li></ul><ul><li>Portal </li></ul>
    18. 20. Palma Nova Hotels
    19. 21. Palma Nova Hotels <ul><li>Portal </li></ul><ul><li>Portal </li></ul><ul><li>Consolidator </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Travel Agent </li></ul><ul><li>Hotel </li></ul><ul><li>Travel Agent </li></ul>
    20. 22. Santa Ponsa
    21. 23. Santa Ponsa <ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Tour Op </li></ul><ul><li>Travel Agent </li></ul><ul><li>Consolidator </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul>
    22. 24. Benidorm
    23. 25. Benidorm <ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>TV Prog </li></ul><ul><li>Affiliate </li></ul><ul><li>Wiki </li></ul><ul><li>Consolidator </li></ul><ul><li>Portal </li></ul><ul><li>Affiliate </li></ul><ul><li>Travel Agent </li></ul>
    24. 26. Benidorm Hotels
    25. 27. Benidorm Hotels <ul><li>Portal </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul><ul><li>Affiliate </li></ul><ul><li>Consolidator </li></ul><ul><li>Hotel </li></ul><ul><li>Consolidator </li></ul><ul><li>Affiliate </li></ul>
    26. 28. Conclusion <ul><li>Demonstrates search space for affiliates </li></ul><ul><li>Targeted niche sites are highly competitive </li></ul><ul><li>Compelling unique content </li></ul>
    27. 29. Acknowledgments <ul><li>David Fiske - </li></ul><ul><li>Frank Paul - </li></ul><ul><li>John Lamerton - </li></ul><ul><li>Kirsty McCubbin - </li></ul><ul><li>Pete Dickenson - </li></ul>
    28. 30. So You Don't Do Travel? Thank You!
    29. 31. Any Questions?