JourneyPalette, is a digital solution designed to transform the travel & tourism industry in Kenya. JourneyPalette serves as a comprehensive hub connecting travelers with authentic local experiences while empowering small businesses in the tourism sector. Through innovative software as a service (SaaS) solutions, JourneyPalette offers a user-friendly interface that streamlines booking, enhances visibility for local businesses, and fosters sustainable tourism practices. With its unique blend of technology and community engagement, JourneyPalette aims to redefine travel experiences in Kenya, promoting cultural immersion, economic growth, and environmental sustainability

1. PITCH DECK
JourneyPalette:
JourneyPalette is a travel tech platform that revolutionises travel
by connecting explorers with authentic local experiences in Kenya
while empowering small businesses and communities through
sustainable tourism practices.
Your Safari Hub to Explore,
Discover, Connet & Travel.

2. To revolutionize the Kenyan travel industry by fostering cross-cultural
exchange, promoting responsible tourism, and empowering businesses
and communities across Kenya.
Our Mission
Our Vision
To become the leading platform for curated, immersive travel experiences in
Africa, celebrated for Sustainable tourism and its positive impact on local
communities and the environment.

3. Transformation: Crafting journeys that
spark personal growth and challenge
perspectives.
Innovation: Embracing technology and
innovative approaches to enhance the
travel experience and drive positive change
Respect: Promoting ethical, mindful travel
that appreciates and preserves local
customs and traditions
Passion: Celebrating and showcasing
Kenya's rich cultural heritage, travel, and
connecting people through adventures.
Core Values
Sustainability: Prioritizing responsible
tourism practices that minimize
environmental impact and uplift local
communities.
T.R.I.P.S: Transformation, Respect, Innovation, Passion, Sustainability

4. Winrose Muthee
Start-Up Tech Leader | Operations & Customer Focus |
Passionate about Kenyan Tourism
A passionate entrepreneur with proven experience in tech
startups. Strong track record in operations, customer support,
and customer acquisition. Deep understanding of the Kenyan
tourism industry and a focus on optimizing processes for an
enhanced user experience.
Startup Tech & Analytics | Growth Expert | Leader
Strategic leader with a proven track record in growing
startups. Expertise in team management, budgeting,
analytics, and business development. Skilled at building
high-performing teams, crafting winning go-to-market
strategies, and securing strategic partnerships to drive
revenue growth
Esther Wangui
The Team
Founder/CEO Co-Founder

5. Problem
PROBLEM 1
Fragmented discovery and booking process
for travellers seeking off-the-beaten-path
adventures.
PROBLEM 2
Limited visibility and reach for small local
businesses offering unique experiences
PROBLEM 3
Operational inefficiencies and lack of data-
driven insights due to manual processes.

6. Solution
SOLUTION 1 SOLUTION 2 SOLUTION 3
A centralized platform
streamlines discovery and
booking, making it easy for
travellers to explore and book
diverse off-the-beaten-path
experiences.
Offers a unified online platform
for showcasing unique local
experiences, boosting small
businesses' visibility to a global
audience of travellers.
Empowers local businesses with
digital tools for online bookings,
payments, and customer
communication, optimizing
operations and driving growth.

7. Product Features
Comprehensive listings of unique local experiences,
tours, and accommodations.
User-friendly interface for browsing, booking, and
secure payment processing.
Personalized recommendations based on traveller
preferences and interests.
Virtual tours and immersive content showcasing local
experiences.
Integration with accommodation providers for
bundled packages.
Community forums and review systems for authentic
user experiences.

8. PRODUCT
DEMO

9. Traction
The prototype will be launched on
30th April 2024 for beta testing
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10. Cost Structure Revenue Streams
Platform development
Marketing expenses
Personnel salaries
Operational costs
Customer acquisition
Commission and payment fees
Commission from bookings
Subscription plans
Advertising revenue
Premium listings and packages
Bundled packages and partnerships
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Local tour operators and
experience providers
Accommodation providers
Community-based organizations
and NGOs
Marketing agencies
Payment gateway providers
Platform development and
maintenance
Partner onboarding and
management
Marketing and promotions
Customer support
Data analysis and insights
Experience curation
Curated local experiences
Seamless discovery and booking
Empowerment of local businesses
Commitment to sustainability
Transformative cultural immersion
Personalized support
Regular communication and
updates
Feedback collection
Personalized recommendations
Responsive customer service
Community engagement
Loyalty programs
Travellers seeking authentic
experiences
Local businesses in tourism
International tourists
Local Kenyan travellers
Expatriates and long-term
residents
Sustainable tourism enthusiasts
Key Resources Channels
Technology infrastructure
Skilled personnel
Financial resources
Partnerships and networks
Content creation capabilities
Website and mobile app
Social media
Partnerships with agencies
Direct sales
SEO and content marketing
Influencer marketing
Trade shows and exhibitions
Referral programs
Business Model

11. Users
60%
Clients
40%
Target Market
USERS
CLIENTS
International tourists, local travellers,
expatriates, sustainable tourism
enthusiasts, and adventure travelers.
Local tour operators, accommodations, adventure
parks community-based organizations, artisans,
and, all seeking to promote authentic local
experiences and sustainable tourism initiatives.

12. Seamless discovery and booking
experience on a user-friendly platform
Deep local partnerships and knowledge for
curating unique offerings
Leveraging technology for operational
efficiencies and data-driven insights
Dedicated to authentic, community-based
experiences in Kenya, with a strong
commitment to sustainable tourism and
empowering local communities.
Competitive Advantage

13. Digital Marketing
Strategic partnerships
with local businesses and
tourism boards
Influencer marketing
Targeted content creation
Focusing on sustainable
tourism and authentic
local experiences in
marketing
Marketing
Strategy

14. Plan A
Free
Basic Standard Premium
Subscription Plan 0 Ksh 1000/month Ksh 1500/month Ksh 2000/month
Booking Commision 0 5% 10% 15%
Premium Listings &
Advertising
0 Ksh 2500 Ksh 5000 Ksh 10000
Third Party
Advertising
0 Ksh 50-250 CPC
Banner Ads Kes
20,000
Revenue Model

15. 150000
1500
40,000
Size of
the Market
$1.3B in 2023
Total Available Market (TAM):
40,000 business
Serviceable Available Market (SAM):
1500 Acquisition (2-5%)
Serviceable Obtainable Market (SOM):
Source; Kenya Tourism Board

16. Year 1 Year 2 (2X) Year 3 (3X)
Revenues 84,861 169,363 253,136
Total Costs and
Expenses
34,545 69,090 103,636
Outstanding Debt 3,636 0 0
Net Income 46,500 100,273 149,500
Financial Projections
*Amount in USD

17. Marketing
38%
Salaries
38%
Web Dev
10%
Debt
8%
DSR
6%
Product Development
Personnel
Marketing and Sales
Debt
Use of Funds
We are seeking $15000 to help
with the stated purposes.

18. Contact Us +254 725 949 545
www,journeypalette.co.ke
info@journeypalette.co.ke
Nairobi, Kenya
THANK YOU