2. If you don’t know
who this is, you
should
If companies don’t
stay ahead of their
customers,
customers will run
around them
3. Insights into how teens, young adults and young
professionals interact with their devices
What they like and don’t like about devices,
features, services, content and ads
What they think can be improved
Deepen engagement between mobile brands and
their customers
Snapshot in time
4. • 100 Consumers ages 15-34
Video • On Street
Interviews • In Studio
Online • 1,000 People
Survey
In Studio
Focus • Moderator and Respondents
Groups
5.
6. Dynamic
Visual
Highlights
Index
Personal Quick
Connection Insights
7. 100%
90%
80%
70%
60%
50%
40%
30%
20%
10% Digital Savvy(18-24 yr)
0%
Total Population
8.
9.
10. Watch video Glean valuable,
combined with See and hear how contextual and
Web research, users interact tactile
data and analysis with their mobile information not
for a rich user devices available from
experience written research
11. “An iPhone priced below $200 is going to change everything for those
between the ages of 18 and 34.”
- Analyst Jordan Rohan, Clearmeadow Partners
“RIM prepping iPhone Killer”
- Silicon Alley Insider
“The iPhone Brings Clarity to Nokia Smartphones”
-U.S. News and World Report
12. Premium Web Average click
Mobile Web traffic
content is accessed through rates on
grew 35% more
in roughly equal mobile ads are 100
than Web traffic Q4
proportions times higher than
’07 to Q4 ’08
throughout the day for Web ads
[3] Based on data from premier sites within network
[5] Based on wired Web traffic from premier sites, as reported by comScore, Inc.
Source Quattro Wireless, June ‘08
13. 60.0%
Text Message From A Cell Phone 50.0%
90.0%
View User Generated Videos On Cell
40.0% 80.0%
80.0%
70.0%
View News, Sports Video on Cell Phone
30.0% 70.0%
60.0%
50.0% Teens (15-17)
60.0%
20.0%
Phone
Adults (18-24)
40.0% 50.0%
10.0% Adults (18-49) Teens (15-17)
30.0% 40.0%
Adults (18-24)
0.0% 20.0%
30.0% Adults (18-49) Teens (15-17)
10.0% Adults (18-24)
20.0%
0.0% Adults (18-49)
10.0%
Frequency Of Activities 0.0%
Frequency Of Activities
Frequency Of Activities
Source: Myers Mobile
14. What do you like about your phone, can you show us?
Do you use your phone to purchase things, such as ring tones?
Can you show us what features you use most?
Who pays for your mobile device?
What don’t you like, why, and can you show us?
Can you show us how to find Website _?
15. Device
Makers
Mobile
Application Ad Agencies
Developers
Media
Marketers
Buyers
Mobile, Media
Content
& Technology
Providers
Researchers
16.
17. Brand Awareness
Lead Generation
Custom Questions
On Camera Interview with Your Company
Access to Raw Video Data
Sponsored Event
Sponsorship Benefits
Reach a targeted audience of mobile and media professionals and influencers
18. In-line and banner
Sponsor branding
ads on MobileMe
within each video
page
Video is
Extremely
embeddable/
targeted
increased
advertising
distribution
Brand Awareness
Deliver your brand virally
19.
20. Limited free Other content
content available requires user
for download registration
Live video All registration
webcasts require lists provided to
registration sponsors
Lead Generation
Generate leads through our registration system
21.
22.
23.
24. Talk about how
In studio interview customers are
with your using your
management team products and
services
Available as a
Sponsor videos
marketing tool for
will be on
sponsor’s website,
MobileMe website
presentations, etc.
On Camera Interview With Your Company
Your opportunity to talk about your products and services
25.
26.
27. Create your own
analysis and edited
Un-edited footage
video for marketing
and education
Access to Source Video
Access the raw data and video for further market and competitive intelligence
28. Custom Questions
See and hear how teens, young adults and young professionals -- the core, crucial
audience for mobile – answer YOUR questions
29. Shorten sales
Achieve further
Capture leads cycle to key
branding
prospects
Use event video
Conduct informal Achieve thought
in promotional
research leadership
materials
Sponsored Event
Connect with your core customers in person
30.
31.
32. Awareness
And
Action
Draw Your Own
Conclusion
Our
Interpretation
Written
Analysis and
Raw Data
Video
Interviews
and Online
Survey
33.
34. On Camera
Use of Video
Access to Registration Custom Interview
Level Branding For Your Event
Raw Video List Questions With Your
Marketing
Company
Gold
($50,000)
Silver
($25,000)
Bronze
($5,000)
Partner
